There are some well-defined approaches to marketing that many companies currently use. A company may use one or more of these approaches when it launches a campaign. With the advent and popularity of the internet many of the advertising campaigns are now done online or involve some use of the internet. This means software can play a large role in how marketing is done.
Marketo is a company that was founded in 2007 and based in San Mateo, California. It offers a complete marketing automation software solution that is easy to use, robust and designed for both small and global companies. The solution provides what a marketer requires to produce more sales leads efficiently, such as inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics. And this is done from one location.
The company is very confident of the solution’s capability of providing cost efficient results. Media organizations have noticed this company’s capability and performance having been named by a prestigious magazine as one of “America’s Most Promising Companies” for both 2011 and 2012. Given the thousand s of companies out there, to be noticed is a good sign of its relevance and viability. Markto has also been able to raise venture capital through Series E now totaling $108 million.