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Apple Inc. (AAPL)

Nasdaq: AAPL · Electronic Computers · Cupertino, CA · filing with the SEC since 1994
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The company now

Apple's newest filed quarter, the three months to 27 June 2026, brought revenue of $109.4 billion, up 16 percent, and net income of $29.8 billion 2. iPhone sales rose 22 percent on demand for the Pro models, and product margins were lifted by refunds of tariffs that the Supreme Court struck down in February 1.

The company changed hands at the top on 1 September 2026, when John Ternus, who ran hardware engineering, became chief executive and Tim Cook became executive chair 4. Under Ternus, iPhone 18 Pro went on sale on 18 September and iPhone Duo, the first foldable iPhone, on 23 October 121113.

The open question is cost: on the July call, Apple guided revenue growth of 9 to 11 percent for the September quarter and a gross margin of 47 to 48 percent 3. Apple blamed memory chips, describing their pricing on the call as "a 100-year flood", and the results for that quarter are due on 2 November 331. Early iPhone Duo buyers have also reported cracked inner screens, which Apple told MacRumors affect "a small number" of units 16.

As of Oct 28, 2026. Written by the desk, an AI model, from the sources listed. Nothing here is advice.

Newer filings are on file since this was written; an update is queued.

Where the revenue comes from

fiscal 2025, as filed

Revenue by product, fiscal 2025

ProductFiscal 2025Fiscal 2024Share of revenue
iPhone$209.6B$201.2B50.4%
Service$109.2B$96.17B26.2%
Wearables Home and Accessories$35.69B$37.01B8.6%
Mac$33.71B$29.98B8.1%
iPad$28.02B$26.69B6.7%

Revenue by region, fiscal 2025

RegionFiscal 2025Fiscal 2024Share of revenue
Other countries$200.0B$181.9B48.1%
United States$151.8B$142.2B36.5%
China$64.38B$66.95B15.5%

As tagged in its annual report (Form 10-K, filed Oct 31, 2025 ↗), read from the SEC's financial statement data sets. The year before is the figure the record holds for the prior fiscal year.

The desk's written account, in full. As of Oct 28, 2026. Written by the desk, an AI model, from the sources listed. Nothing here is advice.

Past

Apple's revenue rose from $229.2 billion in fiscal 2017 to $265.6 billion in fiscal 2018, carried by iPhone, whose sales reached $164.9 billion 10. In fiscal 2019 iPhone sales fell 14 percent "due primarily to lower iPhone unit sales", and total revenue slipped to $260.2 billion 10.

The businesses around the phone grew instead: services rose 16 percent in fiscal 2019 to $46.3 billion, led by the App Store, licensing and AppleCare 10. Wearables, home and accessories, AirPods and Apple Watch above all, rose 41 percent that year 10.

Late in 2020 Apple released iPhone 12, its first iPhones with 5G, and its first Macs on its own M1 chip 9. Fiscal 2020 revenue still rose 6 percent to $274.5 billion, and fiscal 2021 revenue jumped 33 percent to $365.8 billion 9. iPhone sales rose 39 percent in fiscal 2021, and Mac and iPad sales rose 23 and 34 percent 9.

Fiscal 2022 set the high mark of that run at $394.3 billion, up 8 percent, with net income of $99.8 billion 8. Revenue then dipped 3 percent in fiscal 2023, when Mac sales fell 27 percent, and recovered only 2 percent in fiscal 2024 to $391.0 billion 7.

Services carried those flat years, rising to $96.2 billion in fiscal 2024, while iPhone sales stayed near $201 billion 7. Fiscal 2024 profit also took a one-time tax charge of $10.2 billion tied to the State Aid Decision, the European tax case over Apple in Ireland 7.

In fiscal 2025 revenue grew 6 percent to $416.2 billion and net income reached $112.0 billion, as iPhone sales rose 4 percent on the Pro models 6. Services reached $109.2 billion, up 14 percent on advertising, the App Store and cloud services, while new U.S. tariffs weighed on product margins 6.

Apple also hands most of its cash back to shareholders: in fiscal 2025 it repurchased $89.3 billion of its stock and paid $15.4 billion in dividends 6. Buybacks shrink the share count, so each remaining share stands for a larger slice of the profit 6.

Greater China was the weak spot of the recent stretch: its sales fell 8 percent in fiscal 2024 and 4 percent in fiscal 2025, mainly on lower iPhone sales 6. That turned in fiscal 2026, when Greater China sales rose 30 percent in the first nine months, mostly on iPhone 1.

Over those six years services went from 18 percent of revenue in fiscal 2019 to 26 percent in fiscal 2025 (computed) 106. That matters because services keep earning from devices already sold, through App Store commissions, subscriptions and the search payments Google makes 61.

Present

iPhone

iPhone, Apple's line of smartphones, is its largest business: $209.6 billion in fiscal 2025, or 50 percent of revenue (computed) 6. In the nine months to 27 June 2026 iPhone sales reached $196.5 billion, up 22 percent 1.

The newest models are iPhone 18 Pro from $1,199 and iPhone 18 Pro Max from $1,299, built on the A20 Pro chip made on a 2-nanometer process 12. BGR's Connor Jewiss titled his 23 September review "The Best Camera Smartphone Of 2026" 17. CNET's review, as listed by iPhone in Canada, called it "Apple's Best Camera Isn't for Everyone" 18.

iPhone Duo, the first foldable iPhone, opens from a 5.4-inch outer screen to a 7.6-inch inner one and starts at $1,999 11. TechRadar's Lance Ulanoff found a "virtually crease-free screen" but called Samsung's Galaxy Z Fold 8 "lighter, thinner" 14. 9to5Mac's Chance Miller called it "an incredible piece of engineering" 15.

Phone makers shipped 255.3 million smartphones in the third quarter of 2026, down 22 percent, as memory costs pushed prices up, according to IDC's preliminary count 19. Apple shipped 57.3 million, a 22.4 percent share, just behind Samsung's 57.8 million 19.

Mac

Mac sales were $33.7 billion in fiscal 2025 6. They rose 29 percent in the June 2026 quarter on laptops, and Apple credited MacBook Neo and MacBook Pro 13.

MacBook Neo, a 13-inch laptop on the A18 Pro chip, launched in March 2026 at $599, the company's lowest laptop price 20. On 27 October Apple added a 14-inch MacBook Pro with the M6 chip, from $1,999 21.

iPad

iPad sales were $28.0 billion in fiscal 2025 6. They fell 6 percent in the June 2026 quarter on weaker iPad mini and iPad Air sales 1. A new iPad mini with an 8.5-inch OLED screen and the A20 Pro chip arrived on 26 October, from $699 22.

Wearables, Home and Accessories

This line covers Apple Watch, AirPods, Beats headphones, the Vision Pro headset, Apple TV and HomePod; it brought in $35.7 billion in fiscal 2025, down 4 percent 6. Apple Watch Series 12 starts at $399 23.

Services

Services, the App Store, advertising, iCloud, AppleCare, Apple Music, Apple TV and Apple Pay among them, earned $109.2 billion in fiscal 2025, 26 percent of revenue (computed) 6. Its gross margin, revenue less the cost of providing it, was 75.4 percent, against 36.8 percent on devices 6. Apple said on its 30 July call that paid subscriptions passed 1.5 billion 3.

Part of that money comes from Google, which pays to offer its search on Apple's devices 1. A court found in 2024 that Google broke U.S. antitrust law, and the remedies it ordered are on appeal, which could limit those payments 1.

Siri AI and Apple Intelligence

Siri AI, a rebuilt Siri that draws on a user's messages, mail and photos, is rolling out in beta with iOS 27 11. Under a multi-year deal announced on 12 January 2026, the next Apple Foundation Models are based on Google's Gemini models 24.

Research and development spending rose 33 percent in the first nine months of fiscal 2026, which the company tied to infrastructure, including artificial intelligence 1.

Plants and people

Apple designs its products and pays outsourcing partners to assemble and test them, with $57.0 billion of manufacturing purchase obligations on 27 June 2026 1. It had about 166,000 full-time equivalent employees at the end of fiscal 2025 6.

Cook told analysts in July that Apple is going to make the Mac mini in Houston, and that a new Broadcom agreement is expected to exceed $30 billion of U.S. spending 3.

John Ternus, 50, joined Apple in 2001 and ran hardware engineering before becoming chief executive, and his salary rose to $3 million 45. Beside him are finance chief Kevan Parekh, operating chief Sabih Khan and retail and people head Deirdre O'Brien 28. Jennifer Newstead became general counsel on 1 March 2026, taking over from Kate Adams 30.

Problems

The U.S. Department of Justice and a group of states sued Apple in March 2024, alleging it monopolized smartphone markets, and Apple says it has substantial defenses 1. In the Epic Games case a court barred Apple from charging any fee on purchases made outside apps, and on 30 June 2026 the Supreme Court agreed to review the contempt finding 1.

The European Commission fined Apple EUR 500 million in April 2025 under the Digital Markets Act, and Apple has appealed 1. A second probe there could bring fines of up to 10 percent of worldwide sales 1. Apple also reports tight supply and rising prices for memory, storage and advanced chips, which it expects to intensify 1.

The umbrella, in words

Apple sells under its own name, with Beats as its second headphone brand 6. Exhibit 21.1 of its annual report names the main subsidiaries, among them Apple Operations International and Apple Distribution International in Ireland, Apple India and Braeburn Capital in Nevada 27. It says the others are left out as not significant together 27.

Apple owns or leases offices, research sites, data centers and stores in the U.S. and abroad, with its headquarters in Cupertino, California 6. It held $107.0 billion of marketable securities on 27 June 2026 (computed) 1.

There is one class of common stock, with one vote per share 28. Vanguard Capital Management reported 7.48 percent of the shares on 29 April 2026 29. The January 2026 proxy listed BlackRock at 7.10 percent from a 2024 filing, and directors and officers together held 9,079,765 shares 28.

Future

Apple will report its fiscal fourth quarter, July to September, on 2 November 2026, with Ternus and Parekh on the call at 2:00 pm Pacific Time 31. For that quarter it guided revenue growth of 9 to 11 percent, iPhone growth in the mid-teens and operating expenses of $19.1 billion to $19.4 billion 3.

Apple said the gross margin range of 47 to 48 percent includes about 1 point of tariff refunds, and that memory explains the step down to a 46.5 percent midpoint without them 3. It said the tightest supply is the advanced chip-making nodes its processors use, and the company expects memory prices to keep rising after September 3.

iPhone Duo reaches 28 more countries and regions on 30 October, and Apple says support for Apple Pencil comes later this year 11. Apple says expanded access to Siri AI and other server-based features will come for a fee, and Cook spoke in July of "upgrade possibilities on iCloud+" 2526.

On 30 April 2026 the company announced a further $100 billion share repurchase program, and it intends to raise its dividend each year, subject to the board 1. In the Supreme Court case, MacDailyNews reported that Epic's brief is due on 13 November and Apple's reply on 14 December, with argument not expected before early 2027 32.

For fiscal 2027 the board's pay committee approved an equity award with a target of $55 million for Ternus and $45 million for Cook 5. Three quarters of the Ternus award vests on shareholder return against other S&P 500 companies 5. Kate Adams, who now runs government affairs, retires in late 2026, after which Newstead leads that group too 30.

Cook said in July that Apple plans to reinvest the tariff refunds it has received into the U.S., beside a $600 billion U.S. commitment over four years made last year 3. The company warns that further U.S. tariff measures, including more under the Section 232 chip investigation, could still hurt its business and margins 1.

What it may be looking into

Speculation Speculation, labeled as such: where the clues point, how sure the desk is of each, and what would change it. It is not a forecast and not advice.

  1. Speculation

    Apple may start charging heavy users of its AI features through new iCloud+ tiers.

    Because

    • On 9 September Apple confirmed a daily usage limit for Siri AI, with expanded access available for a fee in the future, MacRumors reported 25.
    • Cook said on 30 July that people who use it a lot could "buy up the stack on iCloud+" 26.
    • The quarterly report says Apple relies on outside cloud providers for computing power and could face significantly higher costs to run its services 1.
    Confidence 75 of 100What would change this Prices for an AI tier of iCloud+ on Apple's own pages would confirm it; a statement that expanded access stays free would refute it 25.
  2. Speculation

    Apple may unveil smart glasses at its developer conference in June 2027.

    Because

    • MobileSyrup, citing Bloomberg's Mark Gurman, reported on 27 July that Apple plans to unveil glasses codenamed N50 at WWDC 2027 33.
    • Gurman had earlier expected a reveal by the end of 2026, so the plan has slipped once already, Engadget reported 34.
    • Apple already sells a head-worn computer, Vision Pro, in its wearables line 6.
    Confidence 55 of 100What would change this An announcement at WWDC in June 2027 would confirm it, and another reported delay would weaken it 33.
  3. Speculation

    Apple may sign long-term memory supply deals or add a new memory maker to blunt rising chip costs.

    Because

    • On the 30 July call Apple said the DRAM market has three suppliers, that more would help supply, and that it is "evaluating all options" 3.
    • IDC estimated memory costs up about 350 percent from a year earlier, TelecomLead reported 19.
    • The quarterly report says the shortage is expected to intensify and that price increases may not offset it 1.
    Confidence 45 of 100What would change this A memory supply agreement named in a filing or a release would confirm it, and easing memory costs in the next annual report would remove the reason 1.

How the company works

The desk has not read this company's annual report yet.

The record in brief

five sections from the record

By the desk, an AI model (Claude Haiku 4.5), written from the company's record on Oct 21, 2026; nothing here is advice. Every sentence rests on the numbered source beside it, and a sentence the record did not support was cut before the report was kept.

A newer annual report (Form 10-K, filed 2026-11-03) and current report (Form 8-K, filed 2026-11-09) is on file; this report was written before it, and the desk writes it again on request.

Past

Apple's revenue grew from $229 billion in fiscal 2017 to $416 billion in fiscal 2025, up 7.7% a year over the 9 filed years, and rose in 6 of 8 years with a deepest fall of 3% from fiscal 2022 to fiscal 2023. Net income was positive in all 9 of those years. Over the 3 fiscal years to 2025-09-27, the diluted share count shrank about 2.8% a year, and dividends and buybacks returned about 91% of operating cash flow over those 3 years. The company executed a 7-for-1 split effective 2014-06-06 and a 4-for-1 split effective 2020-08-28. Apple's filings since 2017 show no warning events: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice. 12

Present

In its latest annual figures on file for the fiscal year ended 2025-09-27, Apple reported revenue of $416 billion and a profit of $112 billion. Return on equity is about 152 cents of profit for every dollar of shareholders' money, and gross profitability is about 54 cents per dollar of everything the company owns. Leverage is about 79 cents owed per dollar of assets, and the share count shrank 2.6% over the year. Apple's revenue of $416 billion in fiscal 2025 ranks in the top 7% by size among 7 graded names in its industry family, a net margin of 26.9% ranks in the top 7%, and revenue growth of 1.8% a year over the last 3 filed years ranks in the top 36%. The chief executive is Ternus, John, filing under that title since 2026-09-01 (2 months); the 16 officers and directors filing in the last fifteen months have been on the record a median of 6.7 years; 8 officer or director changes were reported on Form 8-K since 2023-10-21. 31

Future

The annual report (Form 10-K) for the fiscal year ending 2026-09-26 is due by 2026-11-25. The quarterly report (Form 10-Q) for the quarter ending 2026-12-31 is due by 2027-02-09. Cash of $36 billion against debt of $78 billion leaves -11.8% of its assets as net cash, in the bottom 21% of its family; cash from operations less capital spending is 23.7% of revenue in the top 7%; gross margin is 46.9% in the top 36%; research spending is 8.3% of revenue in the top 50%. Revenue grew 1.8% a year over the last three filed years against 7.7% over all 9, slowing; the newest year grew 6.4%; research spending grew 9.6% a year; capital spending grew 5.9% a year. Revenue of $416 billion in fiscal 2025 came in 6.9% above the $389 billion the prior three years' pace pointed to; net income of $112 billion came against a prior three-year average of $97 billion; net margin of 26.9% came against 24.9% before. 41

How the company operates

In fiscal 2025, Apple reports product and service lines: iPhone at 50%, Service at 26%, Wearables Home and Accessories at 9%, Mac at 8%, and iPad at 7%. By geography, revenue came from Other countries at 48%, United States at 37%, and China at 16%. iPhone brought in $210 billion and Service brought in $109 billion; 4 of 5 product lines grew against the year before. 31

New moves

On 2026-10-19, Apple announced a product launch event for October 28, with analysts expecting a touchscreen laptop. On 2026-10-16, Apple unveiled its $1,999 iPhone Duo foldable phone. On 2026-10-21, reports note that Apple's iPhone Duo is in short supply. 5

Sources

a number beside a sentence opens its entry in its own document's list
The written account 34 sources · as of Oct 28, 2026
  1. Form 10-Q, quarterly report for the quarter ended 27 June 2026 ↗Apple Inc. (SEC filing) · filed Jul 31, 2026
  2. Form 8-K, Exhibit 99.1: Apple reports third quarter results ↗Apple Inc. (SEC filing) · filed Jul 30, 2026
  3. Apple Reports 3Q 2026 Results: $29.8B Profit on $109.4B Revenue ↗MacRumors (Jordan Golson) · Jul 30, 2026
  4. Form 8-K, current report on the chief executive transition ↗Apple Inc. (SEC filing) · filed Apr 20, 2026
  5. Form 8-K/A, compensation of the chief executive and the executive chair ↗Apple Inc. (SEC filing) · filed Sep 1, 2026
  6. Form 10-K, annual report for the fiscal year ended 27 September 2025 ↗Apple Inc. (SEC filing) · filed Oct 31, 2025
  7. Form 10-K, annual report for the fiscal year ended 28 September 2024 ↗Apple Inc. (SEC filing) · filed Nov 1, 2024
  8. Form 10-K, annual report for the fiscal year ended 24 September 2022 ↗Apple Inc. (SEC filing) · filed Oct 28, 2022
  9. Form 10-K, annual report for the fiscal year ended 25 September 2021 ↗Apple Inc. (SEC filing) · filed Oct 29, 2021
  10. Form 10-K, annual report for the fiscal year ended 28 September 2019 ↗Apple Inc. (SEC filing) · filed Oct 31, 2019
  11. Apple unveils iPhone Duo ↗Apple (company press release) · Sep 9, 2026
  12. Apple debuts iPhone 18 Pro and iPhone 18 Pro Max ↗Apple (company press release) · Sep 9, 2026
  13. iPhone Duo arrives at Apple Store locations worldwide ↗Apple (company newsroom) · Oct 23, 2026
  14. I spent a week with the Apple iPhone Duo, and yes, it was worth the wait ↗TechRadar (Lance Ulanoff) · Oct 21, 2026
  15. iPhone Duo review ↗9to5Mac (Chance Miller) · Oct 21, 2026
  16. Apple Responds to iPhone Duo Display Cracking Reports ↗MacRumors (Juli Clover) · Oct 26, 2026
  17. iPhone 18 Pro Review: The Best Camera Smartphone Of 2026 ↗BGR (Connor Jewiss) · Sep 23, 2026
  18. iPhone 18 Pro Reviews Are In: Here's What Everyone Is Saying ↗iPhone in Canada (Austin Blake) · Sep 16, 2026
  19. Global Smartphone Shipments Fall 22% in Q3 2026 as Samsung and Apple Capture 45% Share ↗TelecomLead (Baburajan Kizhakedath) · Oct 15, 2026
  20. Say hello to MacBook Neo ↗Apple (company press release) · Mar 4, 2026
  21. Apple introduces the new 14-inch MacBook Pro with M6 ↗Apple (company press release) · Oct 27, 2026
  22. Apple gives iPad mini its biggest update ever ↗Apple (company press release) · Oct 26, 2026
  23. Introducing Apple Watch Series 12, with the all-new Health Sensing System ↗Apple (company press release) · Sep 9, 2026
  24. Joint statement from Google and Apple ↗Google (company blog) · Jan 12, 2026
  25. Apple's Fine Print: Daily Usage Limits for Siri AI, 'Expanded Access' Coming for a Fee ↗MacRumors (Juli Clover) · Sep 9, 2026
  26. Apple Plans Paid iCloud+ Upgrades for Heavy AI Users ↗MacRumors (Juli Clover) · Jul 30, 2026
  27. Form 10-K for fiscal 2025, Exhibit 21.1: Subsidiaries of Apple Inc. ↗Apple Inc. (SEC filing) · filed Oct 31, 2025
  28. Schedule 14A, definitive proxy statement for the 2026 annual meeting ↗Apple Inc. (SEC filing) · filed Jan 8, 2026
  29. Schedule 13G on Apple Inc. common stock ↗Vanguard Capital Management (SEC filing) · filed Apr 29, 2026
  30. Form 8-K, current report on the general counsel transition ↗Apple Inc. (SEC filing) · filed Dec 5, 2025
  31. Apple to Report Q4 2026 Earnings on November 2 ↗MacRumors (Juli Clover) · Oct 6, 2026
  32. Apple asks U.S. Supreme Court to vacate App Store contempt finding, arguing it never violated the order's text ↗MacDailyNews · Sep 15, 2026
  33. Apple to debut smart glasses in 2027 with focus on privacy: report ↗MobileSyrup (Bradly Shankar) · Jul 27, 2026
  34. Apple's smart glasses reportedly won't make their debut until end of 2027 ↗Engadget · May 31, 2026
The record in brief 5 sources · written Oct 21, 2026
  1. AAPL: the nine metricsthis site's record
    show the quoted wordsTrack record (past, graded 8.2 of 10, weighs 45% of the past): Apple Inc.'s 9 filed years say what it did: revenue went from $229 billion in fiscal 2017 to $416 billion in fiscal 2025, up 7.7% a year; it rose in 6 of 8 years; the deepest fall was 3% from fiscal 2022 to fiscal 2023; net income was positive in 9 of 9 of those years (its annual reports).Shareholder treatment (past, graded 8.3 of 10, weighs 22% of the past): Over the 3 fiscal years to 2025-09-27, Apple Inc.'s diluted share count shrank about 2.8% a year, and dividends and buybacks returned about 91% of its operating cash flow over 3 years (its filed statements).Surviving crises (past, graded 7.5 of 10, weighs 33% of the past): Apple Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).Financial health (present, graded 7.4 of 10, weighs 45% of the present): Return on equity: in the fiscal year ended 2025-09-27, Apple Inc. earned about 152 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 54 cents per dollar of everything the company owns.Leverage: it owed about 79 cents per dollar of assets, and net share issuance: its share count shrank 2.6% over the year (the filed statements).Industry position (present, graded 8.3 of 10, weighs 33% of the present): Apple Inc.'s standing among 7 graded names in its industry family: revenue of $416 billion in fiscal 2025 ranks in the top 7% by size; a net margin of 26.9% ranks in the top 7%; revenue growth of 1.8% a year over the last 3 filed years ranks in the top 36% (its annual reports).Leadership (present, graded 4.4 of 10, weighs 22% of the present): Apple Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Ternus, John (CEO, as filed), filing under that title since 2026-09-01, 2 months (bottom 8% of its family); the 16 officers and directors filing in the last fifteen months have been on the record a median of 6.7 years (Room to expand (future, graded 5.7 of 10, weighs 45% of the future): Apple Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $36 billion against debt of $78 billion leaves -11.8% of its assets as net cash, bottom 21% of its family; cash from operations less capital spending is 23.7% of revenue (top 7%); a gross margin of 46.9% (top 36%); research spending of 8.3% of reveGrowth drivers (future, graded 6.1 of 10, weighs 33% of the future): Apple Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 1.8% a year over the last three filed years against 7.7% over all 9, slowing (top 36% of its family); the newest year grew 6.4% (bottom 21%); research spending grew 9.6% a year (top 21%); capital spending grew 5.9% a year (top 21%) (its annual reports)Expectations vs reality (future, graded 4.0 of 10, weighs 22% of the future): Apple Inc.'s newest year against its own record: revenue of $416 billion in fiscal 2025 came in 6.9% above the $389 billion its prior three years' pace pointed to (bottom 36% of its family); net income of $112 billion against a prior three-year average of $97 billion (bottom 21%); a net margin of 26.9% against 24.9% befoApple Inc. reported 5 product lines in fiscal 2025: iPhone at $210 billion (50%), Service at $109 billion (26%), Wearables Home and Accessories at $36 billion (9%), and 2 more; 4 of 5 grew against the year before (its annual report).
  2. AAPL: the statements' history (names, splits, dividends per share)a filing
    show the quoted wordsChanges of share basis: a 7-for-1 split effective 2014-06-06, as the filer tagged it (shown by the Form 10-K filed 2014-10-27, which restates fiscal 2012 and 2013 on the new basis); a 4-for-1 split effective 2020-08-28, as the filer tagged it (shown by the Form 10-K filed 2020-10-30, which restates fiscal 2018 and 2019 on the new basis).
  3. AAPL: the company filethis site's record
    show the quoted wordsIn its latest annual figures on file, for the fiscal year ended 2025-09-27, it reported revenue of $416 billion and a profit of $112 billion (its filed statements).Where the revenue comes from, fiscal 2025, as tagged in its annual report (Form 10-K, filed 2025-10-31): product and service lines: iPhone 50%, Service 26%, Wearables Home and Accessories 9%, Mac 8%, iPad 7%; by geography: Other countries 48%, United States 37%, China 16%.
  4. AAPL: the filing record, ten yearsa filing
    show the quoted wordsDeadline ahead: Annual report (Form 10-K) for the fiscal year ending 2026-09-26 is due by 2026-11-25; large accelerated filers have 60 days after the fiscal year ends.Deadline ahead: Quarterly report (Form 10-Q) for the quarter ending 2026-12-31 is due by 2027-02-09; large accelerated filers have 40 days after the quarter ends; quarter ends are taken to the month end.
  5. AAPL: the alerts of the last thirty days (headlines only; the desk has not read the articles)this site's record
    show the quoted wordsHere's how to get long for less" 2026-10-19, CNBC, top news: "Apple announces product launch event for Oct. 28. Analysts expect touchscreen laptop" 2026-10-16, CNBC, top news: "Apple’s $1,999 iPhone Duo puts the company's status-symbol power to the test" 2026-10-16, MarketWatch, top stories: "Is Apple’s foldable iPhone Duo worth $2,000?2026-10-21, CNBC, top news: "Apple's iPhone Duo in short supply — plus, the 2 stocks fueling an AI rebound" 2026-10-20, CNBC, top news: "Apple shares aren't cheap.Analysts expect touchscreen laptop" 2026-10-16, CNBC, top news: "Apple’s $1,999 iPhone Duo puts the company's status-symbol power to the test" 2026-10-16, MarketWatch, top stories: "Is Apple’s foldable iPhone Duo worth $2,000?2026-10-15, CNBC, top news: "TSMC chip capacity is ‘fierce’ battleground for AI customers, amid record quarter" 2026-10-13, The Guardian, business: "Apple unveils new smart home devices that showcase upgraded Siri AI" 2026-10-09, CNBC, top news: "Cramer: Investors selling Apple on latest iPhone 18 report are 'stupid as plywood'" 2026-10-08, CoinDesk: "Securitize brings Apple, Nvidia and Tesla to S
SI Assistanton AAPL · research, not advice