Company Analysis

Asana, Inc. (ASAN)

NYSE: ASAN · Services-Prepackaged Software · San Francisco, CA · filing with the SEC since 2009
Grade4.9
◀ Past 6.5● Present 4.1▶ Future 4.7

The grade of Asana, Inc.

Nine metrics read from its own filings, by tense
Headline grade
4.9/10
◀ Past6.525% of the headline
● Present4.135% of the headline
▶ Future4.740% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

6.5/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
7.3/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 22% of this tense · 73rd percentile among 230 sector filers · read for itself

From the record

Asana, Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
6.2/10

What has it actually done, year after year?

+39.5% a year over 8 filed years; profitable in 0 of 8.

weight 45% of this tense · 62nd percentile among 213 sector filers · read for its customers

From the record

Asana, Inc.'s 8 filed years say what it did: revenue went from $77 million in fiscal 2019 to $791 million in fiscal 2026, up 39.5% a year; it rose in 7 of 7 years; it never fell from a peak; net income was positive in 0 of 8 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span39.5%top 16% of its family
  • the share of years revenue rosetop 27% of its family
  • the share of filed years with a profitbottom 17% of its family
  • the deepest fall from a revenue peak0.0%top 27% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
6.5/10

How has it treated the people who own it?

Share count grew 5.8% a year. 100% of cash flow returned. Insiders: 38 sales, 0 purchases.

weight 33% of this tense · 65th percentile among 152 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2026-01-31, Asana, Inc.'s diluted share count grew about 5.8% a year, and dividends and buybacks returned about 100% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 38 sales (23 under scheduled 10b5-1 plans) and 0 purchases of their own stock on the open market in the year to 2026-11-04 (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 35% of its family
  • cash returned against operating cash flowtop 6% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

4.1/1035% of the headline grade · 3 of 3 filed

Financial health

as filed
4.2/10

Is it financially healthy right now?

ROE -123%: lost 123¢ per shareholder dollar. Leverage 82%: owes 82¢ per asset dollar.

weight 45% of this tense · 42nd percentile among 217 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2026-01-31, Asana, Inc. lost about 123 cents for every dollar of shareholders' money, and gross profitability: its products earned about 83 cents per dollar of everything the company owns. Leverage: it owed about 82 cents per dollar of assets, and net share issuance: its share count grew 3.2% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 18% of its family
  • return on equitybottom 9% of its family
  • gross profit against assetstop 5% of its family
  • the share count against the year beforebottom 49% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
4.8/10

How strong is its position in its industry?

bottom 48% of 218 in its family; net margin -23.9%.

weight 33% of this tense · 48th percentile among 218 sector filers · read for its customers

From the record

Asana, Inc.'s standing among 218 graded names in its industry family: revenue of $791 million in fiscal 2026 ranks in the top 37% by size; a net margin of -23.9% ranks in the bottom 27%; revenue growth of 13.1% a year over the last 3 filed years ranks in the top 46% (its annual reports).

What it rests on

  • revenue against the family$791Mtop 37% of its family
  • net margin-23.9%bottom 27% of its family
  • three-year revenue growth13.1%top 46% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
2.6/10

What are the people in charge doing?

bottom 26% of 139 in its family for leadership; chief executive since 2025.

weight 22% of this tense · 26th percentile among 139 sector filers · read for its shareholders

From the record

Asana, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Rogers, Daniel Mark (Chief Executive Officer, as filed), filing under that title since 2025-07-21, 1.3 years (bottom 18% of its family); the 19 officers and directors filing in the last fifteen months have been on the record a median of 4.3 years (bottom 31%); 13 officer or director changes were reported on Form 8-K since 2023-11-13, against the 19 people in charge now (bottom 30%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge13 in three years among 19 peoplebottom 30% of its family
  • the median years the people in charge have filed4.3 yearsbottom 31% of its family
  • the chief executive's years on the record1.3 yearsbottom 18% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

4.7/1040% of the headline grade · 3 of 3 filed

Room to expand

as filed
7.3/10

How much room does it have to grow?

top 27% of 216 in its family for room to expand.

weight 22% of this tense · 73rd percentile among 216 sector filers · read for itself

From the record

Asana, Inc.'s room to grow, from the newest filed statements (fiscal 2026): cash of $200 million against no long-term debt tagged leaves 23.7% of its assets as net cash, top 30% of its family; cash from operations less capital spending is 10.9% of revenue (bottom 45%); a gross margin of 89% (top 5%); research spending of 38.1% of revenue (top 17%) (its annual report).

What it rests on

  • cash less debt against assets23.7%top 30% of its family
  • cash from operations less capital spending against revenue10.9%bottom 45% of its family
  • gross margin89.0%top 5% of its family
  • research spending against revenue38.1%top 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
3.0/10

What could actually drive growth from here?

bottom 30% of 213 in its family for growth drivers.

weight 45% of this tense · 30th percentile among 213 sector filers · read for its customers

From the record

Asana, Inc.'s growth drivers, from the filed years to fiscal 2026: revenue grew 13.1% a year over the last three filed years against 39.5% over all 8, slowing (bottom 9% of its family); the newest year grew 9.3% (bottom 40%); research spending grew 0.5% a year (bottom 33%); capital spending grew -10.8% a year (bottom 38%) (its annual reports). Asana, Inc. tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.

What it rests on

  • three-year growth against the whole span-26.5 points a yearbottom 9% of its family
  • the newest year's revenue growth9.3%bottom 40% of its family
  • three-year growth of research spending0.5%bottom 33% of its family
  • three-year growth of capital spending-10.8%bottom 38% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
5.2/10

Did its newest year beat what its own record pointed to?

top 48% of 194 in its family for expectations against reality.

weight 33% of this tense · 52nd percentile among 194 sector filers · read for its shareholders

From the record

Asana, Inc.'s newest year against its own record: revenue of $791 million in fiscal 2026 came in 5% below the $832 million its prior three years' pace pointed to (bottom 31% of its family); net income of $189 million against a prior three-year average of $307 million (bottom 48%); a net margin of -23.9% against -49.7% before (top 22%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-5.0%bottom 31% of its family
  • net income against the prior three years' average+38%bottom 48% of its family
  • net margin against its prior average+25.8 pointstop 22% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton ASAN · research, not advice