Baidu, Inc. (BIDU)

Nasdaq: BIDU · Services-Computer Programming, Data Processing, Etc. · Beijing · filing with the SEC since 2005

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Grade4.3

◀ Past 5.4● Present 4.7▶ Future 3.2

2 est.

Overview Business Financials Grade Forecast Sentiment Ownership People Filings Patents Chart

The grade of Baidu, Inc.

Nine metrics read from its own filings, by tense

Headline grade

4.3/10

◀ Past5.425% of the headline

● Present4.735% of the headline

▶ Future3.240% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 7 read as filed from the record and 2 are SI estimates, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

5.4/1025% of the headline grade · 2 of 3 filed, 1 estimated

Surviving crises

as filed

7.0/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 22% of this tense · 70th percentile among 79 sector filers · read for itself

From the record

Baidu, Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed

5.0/10

What has it actually done, year after year?

+6.9% a year over 10 filed years; profitable in 10 of 10.

weight 45% of this tense · 49th percentile among 70 sector filers · read for its customers

From the record

Baidu, Inc.'s 10 filed years say what it did: revenue went from CNY 71 billion in fiscal 2016 to CNY 129 billion in fiscal 2025, up 6.9% a year; it rose in 5 of 9 years; the deepest fall was 4% from fiscal 2023 to fiscal 2025; net income was positive in 10 of 10 of those years (its annual reports).

What it rests on

revenue growth over the filed span6.9%bottom 29% of its family
the share of years revenue rosebottom 25% of its family
the share of filed years with a profittop 9% of its family
the deepest fall from a revenue peak4.1%top 48% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

SI estimate

5.0/10

How has it treated the people who own it?

SI estimate 5.0/10, confidence 35 of 100 (one part).

weight 33% of this tense · 50th percentile among 72 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate: Read from one part only, the cash returned against operating cash flow, which ranks in the top 50% of 72 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
What the record cannot read: Fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
How it was reasoned: one part: cash returned against operating cash flow, the one part on file, ranked among 72 in its family.
Confidence: 35 of 100
What would change it: A filing that carries the missing parts replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Baidu, Inc.'s shareholder treatment is put at 5.0 of 10 with a confidence of 35 of 100, because read from one part only, the cash returned against operating cash flow, which ranks in the top 50% of 72 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income. A filing that carries the missing parts replaces this estimate with the filed reading.

● Present

What are they doing right now?

4.7/1035% of the headline grade · 2 of 3 filed, 1 estimated

Financial health

as filed

4.6/10

Is it financially healthy right now?

ROE 2%: 2¢ of profit per shareholder dollar. Leverage 41%: owes 41¢ per asset dollar.

weight 45% of this tense · 46th percentile among 74 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Baidu, Inc. earned about 2 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 13 cents per dollar of everything the company owns (revenue less the cost of revenue). Leverage: it owed about 41 cents per dollar of assets (the filed statements).

What it rests on

what it owes per dollar of assetstop 44% of its family
return on equitytop 41% of its family
gross profit against assetsbottom 23% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed

4.5/10

How strong is its position in its industry?

bottom 45% of 73 in its family; net margin 4.3%.

weight 33% of this tense · 45th percentile among 73 sector filers · read for its customers

From the record

Baidu, Inc.'s standing among 73 graded names in its industry family: revenue of CNY 129 billion in fiscal 2025 is not ranked by size, since the family reports in another currency; a net margin of 4.3% ranks in the top 36%; revenue growth of 1.4% a year over the last 3 filed years ranks in the bottom 26% (its annual reports).

What it rests on

net margin4.3%top 36% of its family
three-year revenue growth1.4%bottom 26% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

SI estimate

5.0/10

What are the people in charge doing?

SI estimate 5.0/10, confidence 20 of 100 (family median).

weight 22% of this tense · 50th percentile among 42 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate: It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 42 members with one.
What the record cannot read: It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge.
How it was reasoned: family median, 42 readings behind it.
Confidence: 20 of 100
What would change it: Its next annual report on file with the inputs replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Baidu, Inc.'s leadership is put at 5.0 of 10 with a confidence of 20 of 100, because it files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 42 members with one. Its next annual report on file with the inputs replaces this estimate with the filed reading.

▶ Future

What are they set up to do next?

3.2/1040% of the headline grade · 3 of 3 filed

Room to expand

as filed

3.4/10

How much room does it have to grow?

bottom 34% of 71 in its family for room to expand.

weight 22% of this tense · 34th percentile among 71 sector filers · read for itself

From the record

Baidu, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of CNY 25 billion against debt of CNY 41 billion leaves -3.7% of its assets as net cash, bottom 32% of its family; cash from operations less capital spending is -11.7% of revenue (bottom 23%); a gross margin of 43.9% (bottom 33%); research spending of 15.8% of revenue (bottom 46%) (its annual report).

What it rests on

cash less debt against assets-3.7%bottom 32% of its family
cash from operations less capital spending against revenue-11.7%bottom 23% of its family
gross margin43.9%bottom 33% of its family
research spending against revenue15.8%bottom 46% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed

4.1/10

What could actually drive growth from here?

bottom 41% of 70 in its family for growth drivers.

weight 45% of this tense · 41st percentile among 70 sector filers · read for its customers

From the record

Baidu, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 1.4% a year over the last three filed years against 6.9% over all 10, slowing (top 46% of its family); the newest year grew -3% (bottom 16%); research spending grew -4.3% a year (bottom 32%); capital spending grew 13.4% a year (top 39%) (its annual reports). Baidu, Inc. reported 2 lines of business in fiscal 2025: Baidu Core Business at $15 billion, i QIYI at $3.9 billion. 1 of 2 grew in the latest filed year, and the largest line is 79% of revenue (its annual report).

What it rests on

three-year growth against the whole span-5.5 points a yeartop 46% of its family
the newest year's revenue growth-3.0%bottom 16% of its family
three-year growth of research spending-4.3%bottom 32% of its family
three-year growth of capital spending13.4%top 39% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed

2.0/10

Did its newest year beat what its own record pointed to?

bottom 20% of 65 in its family for expectations against reality.

weight 33% of this tense · 20th percentile among 65 sector filers · read for its shareholders

From the record

Baidu, Inc.'s newest year against its own record: revenue of CNY 129 billion in fiscal 2025 came in 6.5% below the CNY 138 billion its prior three years' pace pointed to (bottom 22% of its family); net income of CNY 5.6 billion against a prior three-year average of CNY 17 billion (bottom 16%); a net margin of 4.3% against 13% before (bottom 21%) (its annual reports).

What it rests on

revenue against the prior three years' pace-6.5%bottom 22% of its family
net income against the prior three years' average-68%bottom 16% of its family
net margin against its prior average-8.7 pointsbottom 21% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton BIDU · research, not advice