Company Analysis

Bilibili Inc. (BILI)

Nasdaq: BILI · Services-Computer Processing & Data Preparation · Shanghai, CN · filing with the SEC since 2017
Grade5.4
◀ Past 6.3● Present 5.2▶ Future 4.6
2 est.

The grade of Bilibili Inc.

Nine metrics read from its own filings, by tense
Headline grade
5.4/10
◀ Past6.330% of the headline
● Present5.240% of the headline
▶ Future4.630% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 7 read as filed from the record and 2 are SI estimates, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

6.3/1030% of the headline grade · 2 of 3 filed, 1 estimated

Surviving crises

as filed
7.5/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 33% of this tense · 75th percentile among 77 sector filers · read for itself

From the record

Bilibili Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
7.0/10

What has it actually done, year after year?

+57% a year over 10 filed years; profitable in 1 of 10.

weight 45% of this tense · 70th percentile among 64 sector filers · read for its customers

From the record

Bilibili Inc.'s 10 filed years say what it did: revenue went from CNY 523 million in fiscal 2016 to CNY 30 billion in fiscal 2025, up 57% a year; it rose in 9 of 9 years; it never fell from a peak; net income was positive in 1 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span57.0%top 7% of its family
  • the share of years revenue rosetop 21% of its family
  • the share of filed years with a profitbottom 28% of its family
  • the deepest fall from a revenue peak0.0%top 21% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

SI estimate
3.3/10

How has it treated the people who own it?

SI estimate 3.3/10, confidence 35 of 100 (one part).

weight 22% of this tense · 33rd percentile among 69 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate
Read from one part only, the cash returned against operating cash flow, which ranks in the bottom 33% of 69 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
What the record cannot read
Fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
How it was reasoned
one part: cash returned against operating cash flow, the one part on file, ranked among 69 in its family.
Confidence
35 of 100
What would change it
A filing that carries the missing parts replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Bilibili Inc.'s shareholder treatment is put at 3.3 of 10 with a confidence of 35 of 100, because read from one part only, the cash returned against operating cash flow, which ranks in the bottom 33% of 69 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income. A filing that carries the missing parts replaces this estimate with the filed reading.

● Present

What are they doing right now?

5.2/1040% of the headline grade · 2 of 3 filed, 1 estimated

Financial health

as filed
4.3/10

Is it financially healthy right now?

ROE 8%: 8¢ of profit per shareholder dollar. Leverage 62%: owes 62¢ per asset dollar.

weight 33% of this tense · 43rd percentile among 69 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Bilibili Inc. earned about 8 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 27 cents per dollar of everything the company owns. Leverage: it owed about 62 cents per dollar of assets (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 36% of its family
  • return on equitytop 48% of its family
  • gross profit against assetsbottom 40% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
6.1/10

How strong is its position in its industry?

top 39% of 68 in its family; net margin 3.9%.

weight 45% of this tense · 61st percentile among 68 sector filers · read for its customers

From the record

Bilibili Inc.'s standing among 68 graded names in its industry family: revenue of CNY 30 billion in fiscal 2025 is not ranked by size, since the family reports in another currency; a net margin of 3.9% ranks in the top 45%; revenue growth of 11.5% a year over the last 3 filed years ranks in the top 33% (its annual reports).

What it rests on

  • net margin3.9%top 45% of its family
  • three-year revenue growth11.5%top 33% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

SI estimate
4.9/10

What are the people in charge doing?

SI estimate 4.9/10, confidence 20 of 100 (family median).

weight 22% of this tense · 50th percentile among 47 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate
It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-17 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 47 members with one.
What the record cannot read
It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-17 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge.
How it was reasoned
family median, 47 readings behind it.
Confidence
20 of 100
What would change it
Its next annual report on file with the inputs replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Bilibili Inc.'s leadership is put at 4.9 of 10 with a confidence of 20 of 100, because it files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-17 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 47 members with one. Its next annual report on file with the inputs replaces this estimate with the filed reading.

▶ Future

What are they set up to do next?

4.6/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
4.9/10

How much room does it have to grow?

bottom 49% of 68 in its family for room to expand.

weight 22% of this tense · 49th percentile among 68 sector filers · read for itself

From the record

Bilibili Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of CNY 12 billion against debt of CNY 4.8 billion leaves 18% of its assets as net cash, top 49% of its family; cash from operations less capital spending is 21.9% of revenue (top 17%); a gross margin of 36.6% (bottom 23%); research spending of 11.6% of revenue (bottom 38%) (its annual report).

What it rests on

  • cash less debt against assets18.0%top 49% of its family
  • cash from operations less capital spending against revenue21.9%top 17% of its family
  • gross margin36.6%bottom 23% of its family
  • research spending against revenue11.6%bottom 38% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
3.3/10

What could actually drive growth from here?

bottom 33% of 64 in its family for growth drivers.

weight 45% of this tense · 33rd percentile among 64 sector filers · read for its customers

From the record

Bilibili Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 11.5% a year over the last three filed years against 57% over all 10, slowing (bottom 4% of its family); the newest year grew 13.1% (top 40%); research spending grew -9.5% a year (bottom 27%); capital spending grew -12.3% a year (bottom 41%) (its annual reports). Bilibili Inc. reported 4 product lines in fiscal 2025: Value Added Services at CNY 12 billion (39%), Advertising at CNY 10 billion (33%), Mobile Game Services at CNY 6.4 billion (21%), and 1 more; 3 of 4 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-45.5 points a yearbottom 4% of its family
  • the newest year's revenue growth13.1%top 40% of its family
  • three-year growth of research spending-9.5%bottom 27% of its family
  • three-year growth of capital spending-12.3%bottom 41% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
6.1/10

Did its newest year beat what its own record pointed to?

top 39% of 54 in its family for expectations against reality.

weight 33% of this tense · 61st percentile among 54 sector filers · read for its shareholders

From the record

Bilibili Inc.'s newest year against its own record: revenue of CNY 30 billion in fiscal 2025 came in 2.2% above the CNY 30 billion its prior three years' pace pointed to (bottom 49% of its family); net income of CNY 1.2 billion against a prior three-year average of CNY 4.6 billion (top 35%); a net margin of 3.9% against -20.2% before (top 31%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace2.2%bottom 49% of its family
  • net income against the prior three years' average+126%top 35% of its family
  • net margin against its prior average+24.2 pointstop 31% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton BILI · research, not advice