Company Analysis

Celsius Holdings, Inc. (CELH)

Nasdaq: CELH · Bottled & Canned Soft Drinks & Carbonated Waters · Boca Raton, FL · filing with the SEC since 2005
Grade5.1
◀ Past 4.2● Present 4.2▶ Future 7.2

The grade of Celsius Holdings, Inc.

Nine metrics read from its own filings, by tense
Headline grade
5.1/10
◀ Past4.230% of the headline
● Present4.240% of the headline
▶ Future7.230% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

4.2/1030% of the headline grade · 3 of 3 filed

Surviving crises

as filed
1.4/10

Has it survived what it has been through?

5 warning events since 2017; the latest 2022-03-01.

weight 33% of this tense · 14th percentile among 11 sector filers · read for itself

From the record

Celsius Holdings, Inc.'s filings since 2017 show 5 warning events of 4 kinds: a notice about its exchange listing (8-K item 3.01, the latest 2019-01-11); a warning not to rely on past financial statements (8-K item 4.02, the latest 2022-03-01); an auditor change (8-K item 4.01, 2 times, the latest 2021-06-03); a late-report notice (Form NT 10-K or NT 10-Q, the latest 2022-03-01) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
7.3/10

What has it actually done, year after year?

+56.7% a year over 4 filed years; profitable in 3 of 4.

weight 45% of this tense · 73rd percentile among 11 sector filers · read for its customers

From the record

Celsius Holdings, Inc.'s 4 filed years say what it did: revenue went from $654 million in fiscal 2022 to $2.5 billion in fiscal 2025, up 56.7% a year; it rose in 3 of 3 years; it never fell from a peak; net income was positive in 3 of 4 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span56.7%top 5% of its family
  • the share of years revenue rosetop 14% of its family
  • the share of filed years with a profitbottom 23% of its family
  • the deepest fall from a revenue peak0.0%top 14% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
2.2/10

How has it treated the people who own it?

Share count grew 3.9% a year. 1% of cash flow returned. Insiders: 1 sales, 9 purchases.

weight 22% of this tense · 22nd percentile among 7 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Celsius Holdings, Inc.'s diluted share count grew about 3.9% a year, and dividends and buybacks returned about 1% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 1 sale and 9 purchases of their own stock on the open market in the year to 2026-11-09, buying about $3 million (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 28% of its family
  • cash returned against operating cash flowbottom 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

4.2/1040% of the headline grade · 3 of 3 filed

Financial health

as filed
1.8/10

Is it financially healthy right now?

ROE 9%: 9¢ of profit per shareholder dollar. Leverage 77%: owes 77¢ per asset dollar.

weight 45% of this tense · 18th percentile among 11 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Celsius Holdings, Inc. earned about 9 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 25 cents per dollar of everything the company owns. Leverage: it owed about 77 cents per dollar of assets, and net share issuance: its share count grew 7.4% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 14% of its family
  • return on equitybottom 25% of its family
  • gross profit against assetsbottom 5% of its family
  • the share count against the year beforebottom 28% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.9/10

How strong is its position in its industry?

top 41% of 11 in its family; net margin 4.3%.

weight 33% of this tense · 59th percentile among 11 sector filers · read for its customers

From the record

Celsius Holdings, Inc.'s standing among 11 graded names in its industry family: revenue of $2.5 billion in fiscal 2025 ranks in the top 42% by size; a net margin of 4.3% ranks in the bottom 23%; revenue growth of 56.7% a year over the last 3 filed years ranks in the top 5% (its annual reports).

What it rests on

  • revenue against the family$2.52Btop 42% of its family
  • net margin4.3%bottom 23% of its family
  • three-year revenue growth56.7%top 5% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
6.5/10

What are the people in charge doing?

top 35% of 5 in its family for leadership; chief executive since 2018.

weight 22% of this tense · 65th percentile among 5 sector filers · read for its shareholders

From the record

Celsius Holdings, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Fieldly, John (Chief Executive Officer, as filed), filing under that title since 2018-04-06, 8.6 years (top 25% of its family); the 20 officers and directors filing in the last fifteen months have been on the record a median of 3.9 years (top 50%); 10 officer or director changes were reported on Form 8-K since 2023-11-13, against the 20 people in charge now (top 30%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge10 in three years among 20 peopletop 30% of its family
  • the median years the people in charge have filed3.9 yearstop 50% of its family
  • the chief executive's years on the record8.6 yearstop 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

7.2/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
5.9/10

How much room does it have to grow?

top 41% of 11 in its family for room to expand.

weight 45% of this tense · 59th percentile among 11 sector filers · read for itself

From the record

Celsius Holdings, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $399 million against debt of $670 million leaves -5.3% of its assets as net cash, bottom 25% of its family; cash from operations less capital spending is 12.9% of revenue (top 25%); a gross margin of 50.4% (top 14%); research spending of 0.1% of revenue (top 50%) (its annual report).

What it rests on

  • cash less debt against assets-5.3%bottom 25% of its family
  • cash from operations less capital spending against revenue12.9%top 25% of its family
  • gross margin50.4%top 14% of its family
  • research spending against revenue0.1%top 50% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
7.5/10

What could actually drive growth from here?

top 25% of 11 in its family for growth drivers.

weight 33% of this tense · 75th percentile among 11 sector filers · read for its customers

From the record

Celsius Holdings, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 56.7% a year over the last three filed years against 56.7% over all 4, speeding up (top 41% of its family); the newest year grew 85.6% (top 5%); research spending grew 81.7% a year (top 50%); capital spending grew 63.4% a year (top 5%) (its annual reports). Celsius Holdings, Inc. tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.

What it rests on

  • three-year growth against the whole span+0.0 points a yeartop 41% of its family
  • the newest year's revenue growth85.6%top 5% of its family
  • three-year growth of research spending81.7%top 50% of its family
  • three-year growth of capital spending63.4%top 5% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
9.2/10

Did its newest year beat what its own record pointed to?

top 8% of 11 in its family for expectations against reality.

weight 22% of this tense · 92nd percentile among 11 sector filers · read for its shareholders

From the record

Celsius Holdings, Inc.'s newest year against its own record: revenue of $2.5 billion in fiscal 2025 came in 28.9% above the $2.0 billion its prior three years' pace pointed to (top 5% of its family); net income of $108 million against a prior three-year average of $62 million (top 5%); a net margin of 4.3% against -0.2% before (top 14%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace28.9%top 5% of its family
  • net income against the prior three years' average+76%top 5% of its family
  • net margin against its prior average+4.5 pointstop 14% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton CELH · research, not advice