All three tenses have at least two readings, so the archetype blend applies as printed.
All nine metrics read as filed from the record.
What did they actually do?
Has it survived what it has been through?
2 warning events since 2020; the latest 2025-12-29.
From the record
Coupang, Inc.'s filings since 2020 show 2 warning events: a material cybersecurity incident (8-K item 1.05, 2 times, the latest 2025-12-29) (its current reports).
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What has it actually done, year after year?
+32.9% a year over 7 filed years; profitable in 3 of 7.
From the record
Coupang, Inc.'s 7 filed years say what it did: revenue went from $6.3 billion in fiscal 2019 to $35 billion in fiscal 2025, up 32.9% a year; it rose in 6 of 6 years; it never fell from a peak; net income was positive in 3 of 7 of those years (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
How has it treated the people who own it?
Share count grew 1.7% a year. 7% of cash flow returned. Insiders: 6 sales, 3 purchases.
From the record
Over the 3 fiscal years to 2025-12-31, Coupang, Inc.'s diluted share count grew about 1.7% a year, and dividends and buybacks returned about 7% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 6 sales (3 under scheduled 10b5-1 plans) and 3 purchases of their own stock on the open market in the year to 2026-10-05, buying about $137 million (their Form 4 filings).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What are they doing right now?
Is it financially healthy right now?
ROE 4%: 4¢ of profit per shareholder dollar. Leverage 74%: owes 74¢ per asset dollar.
From the record
Return on equity: in the fiscal year ended 2025-12-31, Coupang, Inc. earned about 4 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 57 cents per dollar of everything the company owns. Leverage: it owed about 74 cents per dollar of assets, and net share issuance: its share count grew 1.6% over the year (the filed statements).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
How strong is its position in its industry?
top 24% of 29 in its family; net margin 0.6%.
From the record
Coupang, Inc.'s standing among 29 graded names in its industry family: revenue of $35 billion in fiscal 2025 ranks in the top 7% by size; a net margin of 0.6% ranks in the top 47%; revenue growth of 18.8% a year over the last 3 filed years ranks in the top 19% (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What are the people in charge doing?
bottom 35% of 16 in its family for leadership.
From the record
Coupang, Inc.'s leadership, from its insiders' filings and its current reports: no one files under a chief executive's title, so that part is not read; the 10 officers and directors filing in the last fifteen months have been on the record a median of 4.6 years (bottom 41%); 6 officer or director changes were reported on Form 8-K since 2023-11-13, against the 10 people in charge now (bottom 29%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What are they set up to do next?
How much room does it have to grow?
top 49% of 29 in its family for room to expand.
From the record
Coupang, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $6.4 billion against debt of $648 million leaves 32.4% of its assets as net cash, top 20% of its family; cash from operations less capital spending is 1.5% of revenue (top 50%); a gross margin of 29.4% (bottom 24%) (its annual report).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What could actually drive growth from here?
top 33% of 29 in its family for growth drivers.
From the record
Coupang, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 18.8% a year over the last three filed years against 32.9% over all 7, slowing (bottom 36% of its family); the newest year grew 14.1% (top 16%); capital spending grew 14.9% a year (top 21%) (its annual reports). Coupang, Inc. reported 3 product lines in fiscal 2025: Product at $26 billion (76%), Third Party Merchant Services at $7.1 billion (21%), Service Other at $1.1 billion (3%); 3 of 3 grew against the year before (its annual report).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
Did its newest year beat what its own record pointed to?
bottom 17% of 25 in its family for expectations against reality.
From the record
Coupang, Inc.'s newest year against its own record: revenue of $35 billion in fiscal 2025 came in 5.9% below the $37 billion its prior three years' pace pointed to (bottom 26% of its family); net income of $208 million against a prior three-year average of $474 million (bottom 10%); a net margin of 0.6% against 1.9% before (bottom 14%) (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made