Company Analysis

Cricut, Inc. (CRCT)

Nasdaq: CRCT · Special Industry Machinery, NEC · South Jordan, UT · filing with the SEC since 2020
Grade5.8
◀ Past 5.7● Present 5.7▶ Future 5.9

The grade of Cricut, Inc.

Nine metrics read from its own filings, by tense
Headline grade
5.8/10
◀ Past5.730% of the headline
● Present5.740% of the headline
▶ Future5.930% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

5.7/1030% of the headline grade · 3 of 3 filed

Surviving crises

as filed
8.5/10

Has it survived what it has been through?

No warning events in its filings since 2020.

weight 33% of this tense · 85th percentile among 13 sector filers · read for itself

From the record

Cricut, Inc.'s filings since 2020 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
3.5/10

What has it actually done, year after year?

+6.5% a year over 7 filed years; profitable in 7 of 7.

weight 45% of this tense · 35th percentile among 13 sector filers · read for its customers

From the record

Cricut, Inc.'s 7 filed years say what it did: revenue went from $487 million in fiscal 2019 to $709 million in fiscal 2025, up 6.5% a year; it rose in 2 of 6 years; the deepest fall was 46% from fiscal 2021 to fiscal 2025; net income was positive in 7 of 7 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span6.5%bottom 27% of its family
  • the share of years revenue rosebottom 12% of its family
  • the share of filed years with a profittop 27% of its family
  • the deepest fall from a revenue peak45.7%bottom 27% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
6.4/10

How has it treated the people who own it?

Share count shrank 0.5% a year. 92% of cash flow returned. Insiders: 46 sales, 2 purchases.

weight 22% of this tense · 64th percentile among 11 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Cricut, Inc.'s diluted share count shrank about 0.5% a year, and dividends and buybacks returned about 92% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 46 sales (43 under scheduled 10b5-1 plans) and 2 purchases of their own stock on the open market in the year to 2026-10-23, buying about $43 thousand (their Form 4 filings).

What it rests on

  • the share count over the yearstop 50% of its family
  • cash returned against operating cash flowtop 23% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

5.7/1040% of the headline grade · 3 of 3 filed

Financial health

as filed
6.0/10

Is it financially healthy right now?

ROE 22%: 22¢ of profit per shareholder dollar. Leverage 41%: owes 41¢ per asset dollar.

weight 45% of this tense · 60th percentile among 13 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Cricut, Inc. earned about 22 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 67 cents per dollar of everything the company owns. Leverage: it owed about 41 cents per dollar of assets, and net share issuance: its share count grew 0.8% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 35% of its family
  • return on equitytop 19% of its family
  • gross profit against assetstop 4% of its family
  • the share count against the year beforebottom 27% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.2/10

How strong is its position in its industry?

top 48% of 13 in its family; net margin 10.8%.

weight 33% of this tense · 52nd percentile among 13 sector filers · read for its customers

From the record

Cricut, Inc.'s standing among 13 graded names in its industry family: revenue of $709 million in fiscal 2025 ranks in the top 29% by size; a net margin of 10.8% ranks in the top 35%; revenue growth of -7.2% a year over the last 3 filed years ranks in the bottom 19% (its annual reports).

What it rests on

  • revenue against the family$709Mtop 29% of its family
  • net margin10.8%top 35% of its family
  • three-year revenue growth-7.2%bottom 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
6.0/10

What are the people in charge doing?

top 40% of 12 in its family for leadership; chief executive since 2021.

weight 22% of this tense · 60th percentile among 12 sector filers · read for its shareholders

From the record

Cricut, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Ashish, Arora (Chief Executive Officer, as filed), filing under that title since 2021-03-25, 5.6 years (top 37% of its family); the 9 officers and directors filing in the last fifteen months have been on the record a median of 5.6 years (top 46%); 3 officer or director changes were reported on Form 8-K since 2023-11-13, against the 9 people in charge now (top 37%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge3 in three years among 9 peopletop 37% of its family
  • the median years the people in charge have filed5.6 yearstop 46% of its family
  • the chief executive's years on the record5.6 yearstop 37% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.9/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
7.3/10

How much room does it have to grow?

top 27% of 13 in its family for room to expand.

weight 45% of this tense · 73rd percentile among 13 sector filers · read for itself

From the record

Cricut, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $256 million against no long-term debt tagged leaves 44.1% of its assets as net cash, top 4% of its family; cash from operations less capital spending is 28.2% of revenue (top 12%); a gross margin of 55.1% (top 12%); research spending of 9.4% of revenue (bottom 21%) (its annual report).

What it rests on

  • cash less debt against assets44.1%top 4% of its family
  • cash from operations less capital spending against revenue28.2%top 12% of its family
  • gross margin55.1%top 12% of its family
  • research spending against revenue9.4%bottom 21% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
2.7/10

What could actually drive growth from here?

bottom 27% of 13 in its family for growth drivers.

weight 33% of this tense · 27th percentile among 13 sector filers · read for its customers

From the record

Cricut, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew -7.2% a year over the last three filed years against 6.5% over all 7, slowing (bottom 19% of its family); the newest year grew -0.5% (bottom 42%); research spending grew -4.7% a year (bottom 19%) (its annual reports). Cricut, Inc. reported 2 lines of business in fiscal 2025: Accessories and Materials at $381 million (54%), Subscriptions at $327 million (46%); 1 of 2 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-13.6 points a yearbottom 19% of its family
  • the newest year's revenue growth-0.5%bottom 42% of its family
  • three-year growth of research spending-4.7%bottom 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
7.8/10

Did its newest year beat what its own record pointed to?

top 22% of 13 in its family for expectations against reality.

weight 22% of this tense · 78th percentile among 13 sector filers · read for its shareholders

From the record

Cricut, Inc.'s newest year against its own record: revenue of $709 million in fiscal 2025 came in 10.9% above the $639 million its prior three years' pace pointed to (top 27% of its family); net income of $77 million against a prior three-year average of $59 million (top 27%); a net margin of 10.8% against 7.6% before (top 12%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace10.9%top 27% of its family
  • net income against the prior three years' average+30%top 27% of its family
  • net margin against its prior average+3.3 pointstop 12% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton CRCT · research, not advice