Company Analysis

Creative Realities, Inc. (CREX)

Nasdaq: CREX · Services-Computer Integrated Systems Design · Louisville, KY · filing with the SEC since 2006
Grade4.8
◀ Past 5.0● Present 4.7▶ Future 4.4

The grade of Creative Realities, Inc.

Nine metrics read from its own filings, by tense
Headline grade
4.8/10
◀ Past5.040% of the headline
● Present4.735% of the headline
▶ Future4.425% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

5.0/1040% of the headline grade · 3 of 3 filed

Surviving crises

as filed
3.0/10

Has it survived what it has been through?

9 warning events since 2017; the latest 2026-03-30.

weight 33% of this tense · 30th percentile among 45 sector filers · read for itself

From the record

Creative Realities, Inc.'s filings since 2017 show 9 warning events of 3 kinds: a notice about its exchange listing (8-K item 3.01, 6 times, the latest 2022-10-17); an auditor change (8-K item 4.01, 2 times, the latest 2024-03-28); a late-report notice (Form NT 10-K or NT 10-Q, the latest 2026-03-30) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
7.7/10

What has it actually done, year after year?

+34.3% a year over 9 filed years; profitable in 3 of 9.

weight 45% of this tense · 77th percentile among 38 sector filers · read for its customers

From the record

Creative Realities, Inc.'s 9 filed years say what it did: revenue went from $5 million in fiscal 2017 to $57 million in fiscal 2025, up 34.3% a year; it rose in 8 of 8 years; it never fell from a peak; net income was positive in 3 of 9 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span34.3%top 15% of its family
  • the share of years revenue rosetop 17% of its family
  • the share of filed years with a profittop 42% of its family
  • the deepest fall from a revenue peak0.0%top 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
2.5/10

How has it treated the people who own it?

Share count grew 16.3% a year. 0% of cash flow returned. Insiders: 1 sales, 2 purchases.

weight 22% of this tense · 25th percentile among 22 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Creative Realities, Inc.'s diluted share count grew about 16.3% a year, and dividends and buybacks returned about 0% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 1 sale and 2 purchases of their own stock on the open market in the year to 2026-09-30, buying about $800 thousand (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 32% of its family
  • cash returned against operating cash flowbottom 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

4.7/1035% of the headline grade · 3 of 3 filed

Financial health

as filed
3.8/10

Is it financially healthy right now?

ROE -38%: lost 38¢ per shareholder dollar. Leverage 86%: owes 86¢ per asset dollar.

weight 33% of this tense · 38th percentile among 41 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Creative Realities, Inc. lost about 38 cents for every dollar of shareholders' money, and gross profitability: its products earned about 17 cents per dollar of everything the company owns. Leverage: it owed about 86 cents per dollar of assets, and net share issuance: its share count grew 0.5% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 32% of its family
  • return on equitybottom 23% of its family
  • gross profit against assetsbottom 31% of its family
  • the share count against the year beforetop 35% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.0/10

How strong is its position in its industry?

bottom 50% of 40 in its family; net margin -14.5%.

weight 45% of this tense · 50th percentile among 40 sector filers · read for its customers

From the record

Creative Realities, Inc.'s standing among 40 graded names in its industry family: revenue of $57 million in fiscal 2025 ranks in the bottom 32% by size; a net margin of -14.5% ranks in the top 49%; revenue growth of 9.7% a year over the last 3 filed years ranks in the top 34% (its annual reports).

What it rests on

  • revenue against the family$57.2Mbottom 32% of its family
  • net margin-14.5%top 49% of its family
  • three-year revenue growth9.7%top 34% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
5.4/10

What are the people in charge doing?

top 46% of 26 in its family for leadership; chief executive since 2019.

weight 22% of this tense · 54th percentile among 26 sector filers · read for its shareholders

From the record

Creative Realities, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Mills, Richard C (Chief Executive Officer, as filed), filing under that title since 2019-01-07, 7.8 years (top 28% of its family); the 9 officers and directors filing in the last fifteen months have been on the record a median of 7.4 years (top 26%); 11 officer or director changes were reported on Form 8-K since 2023-11-13, against the 9 people in charge now (bottom 16%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge11 in three years among 9 peoplebottom 16% of its family
  • the median years the people in charge have filed7.4 yearstop 26% of its family
  • the chief executive's years on the record7.8 yearstop 28% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

4.4/1025% of the headline grade · 3 of 3 filed

Room to expand

as filed
3.9/10

How much room does it have to grow?

bottom 38% of 39 in its family for room to expand.

weight 22% of this tense · 38th percentile among 39 sector filers · read for itself

From the record

Creative Realities, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $2 million against debt of $44 million leaves -28.1% of its assets as net cash, bottom 11% of its family; cash from operations less capital spending is -14.1% of revenue (bottom 42%); a gross margin of 44.9% (top 38%) (its annual report).

What it rests on

  • cash less debt against assets-28.1%bottom 11% of its family
  • cash from operations less capital spending against revenue-14.1%bottom 42% of its family
  • gross margin44.9%top 38% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
5.8/10

What could actually drive growth from here?

top 42% of 38 in its family for growth drivers.

weight 45% of this tense · 58th percentile among 38 sector filers · read for its customers

From the record

Creative Realities, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 9.7% a year over the last three filed years against 34.3% over all 9, slowing (bottom 18% of its family); the newest year grew 12.6% (top 42%); research spending grew 13.3% a year (top 27%); capital spending grew 27.1% a year (top 18%) (its annual reports). Creative Realities, Inc. reported 5 product lines in fiscal 2025: Hardware at $21 million (37%), Managed Services at $18 million (31%), Digital Media Advertising at $10 million (17%), and 2 more; 1 of 4 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-24.6 points a yearbottom 18% of its family
  • the newest year's revenue growth12.6%top 42% of its family
  • three-year growth of research spending13.3%top 27% of its family
  • three-year growth of capital spending27.1%top 18% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
3.0/10

Did its newest year beat what its own record pointed to?

bottom 30% of 32 in its family for expectations against reality.

weight 33% of this tense · 30th percentile among 32 sector filers · read for its shareholders

From the record

Creative Realities, Inc.'s newest year against its own record: revenue of $57 million in fiscal 2025 came in 3.9% above the $55 million its prior three years' pace pointed to (top 36% of its family); net income of $8 million against a prior three-year average of $2 million (bottom 8%); a net margin of -14.5% against -3% before (bottom 17%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace3.9%top 36% of its family
  • net income against the prior three years' average-443%bottom 8% of its family
  • net margin against its prior average-11.4 pointsbottom 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton CREX · research, not advice