Company Analysis

Viant Technology Inc. (DSP)

Nasdaq: DSP · Services-Computer Programming, Data Processing, Etc. · Irvine, CA · filing with the SEC since 2020
Grade5.4
◀ Past 2.9● Present 5.7▶ Future 6.7

Who owns Viant Technology Inc.

As filed with the SEC
Holders of 5% or more
6
Capital V LLC holds 62.3% of Class A common stock, par value $0.001 per share, as its SCHEDULE 13G filed Nov 14, 2025 says.
Directors and officers
7
report now, of 8 people on the record since 2021. Their holdings as a group are not read here.
Institutions as a whole
n/a
The record does not read the share held by managers that file Form 13F, so none is printed and no split of the rest is estimated. What it holds is the 6 named at left.
Holders of 5% or moreshare of the class, as filed
Capital V LLC
SCHEDULE 13G · filed Nov 14, 2025 · Class A common stock, par value $0.001 per share
62.3%
Christopher Vanderhook
SCHEDULE 13G · filed May 13, 2026 · Class A common stock, par value $0.001 per share · 34.6% in May 15, 2025
32.8%
Timothy Vanderhook
SCHEDULE 13G · filed May 13, 2026 · Class A common stock, par value $0.001 per share · 34.6% in May 15, 2025
32.4%
Punch & Associates Investment Management, Inc.
SCHEDULE 13G/A · filed Aug 14, 2025 · Common Stock · 6.1% in May 15, 2025
7.3%
Royce & Associates LP
SCHEDULE 13G/A · filed Oct 23, 2026 · Class A Common Stock · 5.47% in Jan 21, 2026
6.59%
Larry Madden
SCHEDULE 13D/A · filed Jun 18, 2026 · Class A common stock, par value $0.001 per share · 6.9% in Jan 14, 2026
5.1%
The Vanguard Group
SCHEDULE 13G/A · filed Mar 27, 2026 · Common Stock · reported falling below 5%, from 6.33% in Apr 30, 2025
under 5%
What DSP reports owning in othersstakes of 5% or more, and other ties

5 subsidiaries in 1 country, from the list filed with the 10-K filed Mar 11, 2026.

Insider tradesForm 4
78sales
0purchases
72sales on a scheduled plan
4people selling
$6.2Msold, in dollars
$0bought, in dollars
Open-market trades on Form 4 from Oct 14, 2025 to Oct 14, 2026. A scheduled plan is a selling program set in advance under SEC rule 10b5-1. The trades are listed as filed and do not feed the grade.
By calendar yearSoldBought
212223242526
2026 runs to Oct 14, 2026. Dollars as filed, summed by the transaction date.
People who traded in the window5 of 9 on the roster
PersonRole as filedSalesSoldOn a planBuysBought
Madden LarryChief Financial Officer24$3.5M220$0
Four Brothers 2 LLC10% owner24$3.3M240$0
Vanderhook TimothyCEO and Chairman26$1.3M250$0
Vanderhook ChristopherChief Operating Officer26$1.3M250$0
Valdes Max Odirector2$100,00000$0
SI Assistanton DSP · research, not advice