Company Analysis

Harte Hanks, Inc. (HHS)

Nasdaq: HHS · Services-Direct Mail Advertising Services · Chelmsford, MA · filing with the SEC since 1994
Grade3.1
◀ Past 2.6● Present 3.1▶ Future 3.7

The grade of Harte Hanks, Inc.

Nine metrics read from its own filings, by tense
Headline grade
3.1/10
◀ Past2.630% of the headline
● Present3.140% of the headline
▶ Future3.730% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

2.6/1030% of the headline grade · 3 of 3 filed

Surviving crises

as filed
1.6/10

Has it survived what it has been through?

14 warning events since 2017; the latest 2024-08-23.

weight 33% of this tense · 16th percentile among 35 sector filers · read for itself

From the record

Harte Hanks, Inc.'s filings since 2017 show 14 warning events of 3 kinds: a notice about its exchange listing (8-K item 3.01, 7 times, the latest 2020-07-13); an auditor change (8-K item 4.01, 3 times, the latest 2024-08-23); a late-report notice (Form NT 10-K or NT 10-Q, 4 times, the latest 2018-05-11) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
1.6/10

What has it actually done, year after year?

-9.7% a year over 10 filed years; profitable in 3 of 9.

weight 45% of this tense · 16th percentile among 34 sector filers · read for its customers

From the record

Harte Hanks, Inc.'s 10 filed years say what it did: revenue went from $444 million in fiscal 2015 to $160 million in fiscal 2025, down 9.7% a year; it rose in 2 of 9 years; the deepest fall was 64% from fiscal 2015 to fiscal 2025; net income was positive in 3 of 9 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span-9.7%bottom 10% of its family
  • the share of years revenue rosebottom 3% of its family
  • the share of filed years with a profitbottom 32% of its family
  • the deepest fall from a revenue peak64.1%bottom 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
6.0/10

How has it treated the people who own it?

Share count shrank 0.3% a year. 41% of cash flow returned. Insiders: 0 sales, 0 purchases.

weight 22% of this tense · 60th percentile among 25 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Harte Hanks, Inc.'s diluted share count shrank about 0.3% a year, and dividends and buybacks returned about 41% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 0 sales and 0 purchases of their own stock on the open market in the year to 2026-09-30 (their Form 4 filings).

What it rests on

  • the share count over the yearstop 40% of its family
  • cash returned against operating cash flowtop 40% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

3.1/1040% of the headline grade · 3 of 3 filed

Financial health

as filed
3.9/10

Is it financially healthy right now?

ROE -4%: lost 4¢ per shareholder dollar. Leverage 78%: owes 78¢ per asset dollar.

weight 33% of this tense · 39th percentile among 35 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Harte Hanks, Inc. lost about 4 cents for every dollar of shareholders' money. Leverage: it owed about 78 cents per dollar of assets, and net share issuance: its share count grew 1.4% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 21% of its family
  • return on equitybottom 38% of its family
  • the share count against the year beforetop 43% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
2.8/10

How strong is its position in its industry?

bottom 28% of 35 in its family; net margin -0.5%.

weight 45% of this tense · 28th percentile among 35 sector filers · read for its customers

From the record

Harte Hanks, Inc.'s standing among 35 graded names in its industry family: revenue of $160 million in fiscal 2025 ranks in the bottom 34% by size; a net margin of -0.5% ranks in the bottom 39%; revenue growth of -8.2% a year over the last 3 filed years ranks in the bottom 10% (its annual reports).

What it rests on

  • revenue against the family$160Mbottom 34% of its family
  • net margin-0.5%bottom 39% of its family
  • three-year revenue growth-8.2%bottom 10% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
2.5/10

What are the people in charge doing?

bottom 25% of 20 in its family for leadership.

weight 22% of this tense · 25th percentile among 20 sector filers · read for its shareholders

From the record

Harte Hanks, Inc.'s leadership, from its insiders' filings and its current reports: no one files under a chief executive's title, so that part is not read; the 3 officers and directors filing in the last fifteen months have been on the record a median of 5.5 years (bottom 48%); 5 officer or director changes were reported on Form 8-K since 2023-11-13, against the 3 people in charge now (bottom 2%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge5 in three years among 3 peoplebottom 2% of its family
  • the median years the people in charge have filed5.5 yearsbottom 48% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

3.7/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
5.0/10

How much room does it have to grow?

bottom 49% of 35 in its family for room to expand.

weight 33% of this tense · 49th percentile among 35 sector filers · read for itself

From the record

Harte Hanks, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $6 million against no long-term debt tagged leaves 6.1% of its assets as net cash, top 37% of its family; cash from operations less capital spending is -2.8% of revenue (bottom 36%) (its annual report).

What it rests on

  • cash less debt against assets6.1%top 37% of its family
  • cash from operations less capital spending against revenue-2.8%bottom 36% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
3.5/10

What could actually drive growth from here?

bottom 35% of 34 in its family for growth drivers.

weight 45% of this tense · 35th percentile among 34 sector filers · read for its customers

From the record

Harte Hanks, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew -8.2% a year over the last three filed years against -9.7% over all 10, speeding up (top 25% of its family); the newest year grew -13.9% (bottom 4%); capital spending grew -22% a year (bottom 26%) (its annual reports). Harte Hanks, Inc. reported 3 lines of business in fiscal 2025: Fulfillment and Logistics Services at $74 million (47%), Customer Care at $50 million (31%), Revenue Solutions at $35 million (22%); 0 of 3 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span+1.5 points a yeartop 25% of its family
  • the newest year's revenue growth-13.9%bottom 4% of its family
  • three-year growth of capital spending-22.0%bottom 26% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
2.0/10

Did its newest year beat what its own record pointed to?

bottom 20% of 29 in its family for expectations against reality.

weight 22% of this tense · 20th percentile among 29 sector filers · read for its shareholders

From the record

Harte Hanks, Inc.'s newest year against its own record: revenue of $160 million in fiscal 2025 came in 9.1% below the $176 million its prior three years' pace pointed to (bottom 5% of its family); net income of $811 thousand against a prior three-year average of $2 million (bottom 16%); a net margin of -0.5% against 0.2% before (bottom 40%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-9.1%bottom 5% of its family
  • net income against the prior three years' average-150%bottom 16% of its family
  • net margin against its prior average-0.7 pointsbottom 40% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton HHS · research, not advice