All three tenses have at least two readings, so the archetype blend applies as printed.
Of the nine metrics, 8 read as filed from the record and 1 is an SI estimate, each with its reasoning, its confidence and what would change it on its card.
What did they actually do?
Has it survived what it has been through?
2 warning events since 2017; the latest 2021-12-23.
From the record
Inuvo, Inc.'s filings since 2017 show 2 warning events: an auditor change (8-K item 4.01, 2 times, the latest 2021-12-23) (its current reports).
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What has it actually done, year after year?
+1% a year over 9 filed years; profitable in 1 of 6.
From the record
Inuvo, Inc.'s 9 filed years say what it did: revenue went from $80 million in fiscal 2017 to $86 million in fiscal 2025, up 1% a year; it rose in 4 of 8 years; the deepest fall was 44% from fiscal 2017 to fiscal 2020; net income was positive in 1 of 6 of those years (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
How has it treated the people who own it?
SI estimate 6.3/10, confidence 35 of 100 (one part).
SI estimate Inferred, not read as filed
From the record
SI estimate, not a filed reading: Inuvo, Inc.'s shareholder treatment is put at 6.3 of 10 with a confidence of 35 of 100, because read from one part only, the share count over the years, which ranks in the top 37% of 15 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income. A filing that carries the missing parts replaces this estimate with the filed reading.
What are they doing right now?
Is it financially healthy right now?
ROE -51%: lost 51¢ per shareholder dollar. Leverage 60%: owes 60¢ per asset dollar.
From the record
Return on equity: in the fiscal year ended 2025-12-31, Inuvo, Inc. lost about 51 cents for every dollar of shareholders' money, and gross profitability: its products earned about 258 cents per dollar of everything the company owns. Leverage: it owed about 60 cents per dollar of assets, and net share issuance: its share count grew 3.4% over the year (the filed statements).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
How strong is its position in its industry?
bottom 42% of 15 in its family; net margin -5.9%.
From the record
Inuvo, Inc.'s standing among 15 graded names in its industry family: revenue of $86 million in fiscal 2025 ranks in the bottom 39% by size; a net margin of -5.9% ranks in the bottom 43%; revenue growth of 4.5% a year over the last 3 filed years ranks in the bottom 43% (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What are the people in charge doing?
bottom 26% of 7 in its family for leadership; chief executive since 2026.
From the record
Inuvo, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Buchner, Robert C. (Chief Executive Officer, as filed), filing under that title since 2026-02-03, 9 months (bottom 19% of its family); the 10 officers and directors filing in the last fifteen months have been on the record a median of 4 years (bottom 8%); 5 officer or director changes were reported on Form 8-K since 2023-11-13, against the 10 people in charge now (top 50%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What are they set up to do next?
How much room does it have to grow?
top 49% of 15 in its family for room to expand.
From the record
Inuvo, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $3 million against no long-term debt tagged leaves 11.4% of its assets as net cash, top 37% of its family; cash from operations less capital spending is -3.9% of revenue (bottom 37%); a gross margin of 74.5% (top 46%) (its annual report).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What could actually drive growth from here?
top 41% of 14 in its family for growth drivers.
From the record
Inuvo, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 4.5% a year over the last three filed years against 1% over all 9, speeding up (top 25% of its family); the newest year grew 2.9% (top 39%); capital spending grew -1.8% a year (bottom 41%) (its annual reports). Inuvo, Inc. tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
Did its newest year beat what its own record pointed to?
bottom 35% of 12 in its family for expectations against reality.
From the record
Inuvo, Inc.'s newest year against its own record: revenue of $86 million in fiscal 2025 came in 2.3% below the $88 million its prior three years' pace pointed to (bottom 46% of its family); net income of $5 million against a prior three-year average of $1 million (bottom 21%); a net margin of -5.9% against -1.2% before (bottom 38%) (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made