Company Analysis

MediaAlpha, Inc. (MAX)

NYSE: MAX · Services-Business Services, NEC · Los Angeles, CA · filing with the SEC since 2020
Grade4.9
◀ Past 4.3● Present 4.6▶ Future 5.5

The grade of MediaAlpha, Inc.

Nine metrics read from its own filings, by tense
Headline grade
4.9/10
◀ Past4.325% of the headline
● Present4.635% of the headline
▶ Future5.540% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

4.3/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
8.0/10

Has it survived what it has been through?

No warning events in its filings since 2020.

weight 22% of this tense · 80th percentile among 105 sector filers · read for itself

From the record

MediaAlpha, Inc.'s filings since 2020 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
4.7/10

What has it actually done, year after year?

+20.8% a year over 8 filed years; profitable in 5 of 8.

weight 45% of this tense · 47th percentile among 99 sector filers · read for its customers

From the record

MediaAlpha, Inc.'s 8 filed years say what it did: revenue went from $297 million in fiscal 2018 to $1.1 billion in fiscal 2025, up 20.8% a year; it rose in 5 of 7 years; the deepest fall was 40% from fiscal 2021 to fiscal 2023; net income was positive in 5 of 8 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span20.8%top 32% of its family
  • the share of years revenue rosebottom 36% of its family
  • the share of filed years with a profittop 39% of its family
  • the deepest fall from a revenue peak39.8%bottom 22% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
1.4/10

How has it treated the people who own it?

Share count grew 16.8% a year. 0% of cash flow returned. Insiders: 341 sales, 0 purchases.

weight 33% of this tense · 14th percentile among 70 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, MediaAlpha, Inc.'s diluted share count grew about 16.8% a year, and dividends and buybacks returned about 0% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 341 sales (331 under scheduled 10b5-1 plans) and 0 purchases of their own stock on the open market in the year to 2026-11-12 (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 17% of its family
  • cash returned against operating cash flowbottom 10% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

4.6/1035% of the headline grade · 3 of 3 filed

Financial health

as filed
3.4/10

Is it financially healthy right now?

Leverage 108%: owes 108¢ per asset dollar.

weight 33% of this tense · 34th percentile among 98 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, MediaAlpha, Inc.'s shareholders' equity was below zero, so the profit on it is not read, and gross profitability: its products earned about 44 cents per dollar of everything the company owns (revenue less the cost of revenue). Leverage: it owed about 108 cents per dollar of assets, and net share issuance: its share count grew 25.9% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 7% of its family
  • gross profit against assetstop 20% of its family
  • the share count against the year beforebottom 14% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
6.1/10

How strong is its position in its industry?

top 39% of 101 in its family; net margin 2.4%.

weight 45% of this tense · 61st percentile among 101 sector filers · read for its customers

From the record

MediaAlpha, Inc.'s standing among 101 graded names in its industry family: revenue of $1.1 billion in fiscal 2025 ranks in the top 48% by size; a net margin of 2.4% ranks in the bottom 45%; revenue growth of 34.4% a year over the last 3 filed years ranks in the top 12% (its annual reports).

What it rests on

  • revenue against the family$1.11Btop 48% of its family
  • net margin2.4%bottom 45% of its family
  • three-year revenue growth34.4%top 12% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
3.5/10

What are the people in charge doing?

bottom 34% of 65 in its family for leadership.

weight 22% of this tense · 34th percentile among 65 sector filers · read for its shareholders

From the record

MediaAlpha, Inc.'s leadership, from its insiders' filings and its current reports: no one files under a chief executive's title, so that part is not read; the 12 officers and directors filing in the last fifteen months have been on the record a median of 6 years (top 38%); 13 officer or director changes were reported on Form 8-K since 2023-11-13, against the 12 people in charge now (bottom 7%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge13 in three years among 12 peoplebottom 7% of its family
  • the median years the people in charge have filed6.0 yearstop 38% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.5/1040% of the headline grade · 3 of 3 filed

Room to expand

as filed
2.3/10

How much room does it have to grow?

bottom 23% of 99 in its family for room to expand.

weight 33% of this tense · 23rd percentile among 99 sector filers · read for itself

From the record

MediaAlpha, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $47 million against debt of $132 million leaves -22.1% of its assets as net cash, bottom 21% of its family; cash from operations less capital spending is 5.9% of revenue (bottom 37%); a gross margin of 15% (bottom 17%); research spending of 1.9% of revenue (bottom 16%) (its annual report).

What it rests on

  • cash less debt against assets-22.1%bottom 21% of its family
  • cash from operations less capital spending against revenue5.9%bottom 37% of its family
  • gross margin15.0%bottom 17% of its family
  • research spending against revenue1.9%bottom 16% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
7.7/10

What could actually drive growth from here?

top 23% of 99 in its family for growth drivers.

weight 45% of this tense · 77th percentile among 99 sector filers · read for its customers

From the record

MediaAlpha, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 34.4% a year over the last three filed years against 20.8% over all 8, speeding up (top 4% of its family); the newest year grew 28.8% (top 18%); research spending grew 0.5% a year (bottom 40%); capital spending grew 51.4% a year (top 12%) (its annual reports). MediaAlpha, Inc. reported 4 product lines in fiscal 2025: Property and Casualty Insurance at $1.0 billion (90%), Health Insurance at $86 million (8%), Life Insurance at $22 million (2%), and 1 more; 1 of 4 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span+13.6 points a yeartop 4% of its family
  • the newest year's revenue growth28.8%top 18% of its family
  • three-year growth of research spending0.5%bottom 40% of its family
  • three-year growth of capital spending51.4%top 12% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
5.8/10

Did its newest year beat what its own record pointed to?

top 42% of 93 in its family for expectations against reality.

weight 22% of this tense · 58th percentile among 93 sector filers · read for its shareholders

From the record

MediaAlpha, Inc.'s newest year against its own record: revenue of $1.1 billion in fiscal 2025 came in 6.1% below the $1.2 billion its prior three years' pace pointed to (bottom 27% of its family); net income of $27 million against a prior three-year average of $36 million (top 19%); a net margin of 2.4% against -9.3% before (top 34%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-6.1%bottom 27% of its family
  • net income against the prior three years' average+175%top 19% of its family
  • net margin against its prior average+11.7 pointstop 34% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton MAX · research, not advice