Monster Beverage Corporation (MNST)

Monster Beverage's newest filing is a Form 8-K dated 25 September 2026 1. Rob Gehring, chief executive of the Americas at Monster Energy Company, gave notice on 21 September 2026 of his intention to resign effective 30 November 2026 1. He is returning to The Coca-Cola Company as president of its North America operating unit 1.

From 1 December 2026, Emelie Tirre, chief strategy officer of Monster Energy Company, takes responsibility for the Americas and the Caribbean on an interim basis 1. On 3 September 2026 the board had elected Matthew Burroughs, who joined in October 2006, as chief accounting officer and deputy chief financial officer 2.

The newest results on file are for the second quarter, released on 6 August 2026 3. Net sales rose 20.2 percent to $2.54 billion, and net income rose 19.6 percent to $584.5 million 3. Sales outside the United States rose 34.6 percent to $1.16 billion, about 46 percent of the total 3.

Gross profit, sales minus the cost of making the drinks, was 55.9 percent of net sales against 55.7 percent a year earlier 3. The company credits price increases and product mix, partly offset by higher aluminum can costs 3. The Coca-Cola Company owned about 20.9 percent of Monster's common stock on 13 February 2026, and its bottlers distribute Monster drinks in the United States and nearly every other market 5.

The business began in the 1930s, when Hubert Hansen and his sons sold fresh juices in Los Angeles 5. In 1977 his grandson Tim Hansen formed Hansen Foods to sell shelf-stable juices and then sodas 5. In 1992 Hansen Natural Corporation bought the Hansen's natural soda and apple juice business 5.

Under that ownership the Hansen's beverage business grew into energy drinks, and in 2012 the company changed its name from Hansen Natural Corporation to Monster Beverage Corporation 5. In 2015 it acquired various energy brands from The Coca-Cola Company and disposed of its non-energy drink business 5.

In 2016 the company bought its flavor supplier and long-time partner American Fruits and Flavors 5. In 2022 it bought Monster Brewing Company, which opened the alcohol sector to it 5. In 2023 it completed the purchase of the Bang Energy drink business 5.

Net sales were $8.29 billion in 2025, up about $801.6 million, or 10.7 percent, from $7.49 billion in 2024 5. The company says the rise came mainly from higher worldwide sales of Monster Energy drinks as consumers asked for more 5.

Energy drink case sales, counted in 192-ounce case equivalents, rose 13.3 percent to 958,955 thousand cases in 2025 5.

Gross profit was 55.8 percent of net sales, up from 54.0 percent in 2024, and operating income rose 25.3 percent to $2.42 billion in 2025 5. Net income rose 26.3 percent to $1.91 billion 5. Sales outside the United States were $3.44 billion, about 41 percent of net sales 5.

The company raised prices in the United States in the fourth quarter of 2025 on its core brands and packages, and at various times abroad during 2025 4.

Monster Energy Drinks

This segment sells Monster Energy, Reign Total Body Fuel, Reign Storm and Bang Energy drinks, mostly to bottlers and distributors 5. It made 92.4 percent of 2025 net sales, or $7.67 billion, up 11.7 percent 5. In the second quarter of 2026 it sold $2.36 billion, up 21.6 percent 3.

The company says this segment earns more per case but a lower gross margin than Strategic Brands 5. Products launched in the second quarter included Monster Energy Nitro Blue Flash and Reign Total Body Fuel Liberty & Justice for Apple 4.

Strategic Brands

These are the energy brands bought from The Coca-Cola Company in 2015, plus the affordable brands Predator and Fury 5. Monster sells concentrates to authorized bottlers, who add sweeteners and water and make the finished drinks 5. The segment was 5.7 percent of 2025 net sales and sold $143.7 million in the second quarter of 2026, up 10.6 percent 53.

Alcohol Brands and Other

The Alcohol Brands segment sells craft beers, flavored malt beverages and hard seltzers, mainly to beer distributors, under names such as Jai Alai IPA, Dale's Pale Ale and Wild Basin 5. It sold $32.2 million in the second quarter of 2026, down 15.2 percent 3. The Other segment sells certain products of American Fruits and Flavors to outside customers 5.

How the drinks are made and sold

A majority of non-alcohol and some alcohol products are made by third-party bottlers and co-packers in the United States and abroad 5. Of gross billings, 45 percent went to United States full-service bottlers and distributors and 43 percent to international ones 5.

Places and people

The company owns its headquarters in Corona, California, a warehouse in Rialto, and drink plants in Phoenix, Arizona and Norwalk, California 5. It owns a flavor plant in Athy, Ireland, and runs another in San Fernando, California 5. It had 6,891 employees in 80 countries at the end of the year 5.

Rodney Sacks is chairman, Hilton Schlosberg is vice chairman and chief executive, and Thomas Kelly is chief financial officer 5.

Rivals

In the United States the annual report names Red Bull, Celsius, Alani Nu, C4, Ghost, 5-Hour Energy, Rockstar and Bloom among rivals 5. Abroad it names Red Bull, Rockstar, V-Energy, Lucozade and many local brands 5.

Current problems and risks

The company says its pending litigation in aggregate will likely not have a material adverse effect 5. Second-quarter operating expenses rose 24.7 percent to $679.2 million, mainly on selling and marketing, distribution and payroll 4. The company lists aluminum costs, tariffs and policy on sugar and ingredients as risks 4.

The umbrella, in words

Monster Beverage is a holding company and does its business through consolidated subsidiaries 3. Its brands include Monster Energy, Reign, Bang, NOS, Full Throttle, Burn, Mother, Nalu and Predator 5. American Fruits and Flavors, a flavor supplier, is a wholly owned subsidiary 5.

The Coca-Cola Company owns about 20.9 percent of the common stock and has nominated one director 5. Sacks and Schlosberg together may be deemed to hold about 8.1 percent as persons, not as the company 5.

The company said on 6 August 2026 that its 2026 marketing plan raises spending on social, digital and media platforms and partnerships, to support existing products and new launches 3. It says it remains focused on its core drinks and on product innovations 3.

The annual report says the growth strategy includes developing domestic markets and expanding abroad 5. Its listed opportunities include the affordable energy drink category, new package formats and launches into new markets and channels 5.

Rob Gehring is due to leave on 30 November 2026, and Emelie Tirre is due to take the Americas and Caribbean on an interim basis from 1 December 2026 1. The filing names no permanent successor 1.

The company said that about $900.0 million remained available for share repurchase as of 5 August 2026 under its authorized programs 3. In February 2025 the international distribution agreement with The Coca-Cola Company was renewed for an additional five-year term 5.