Company Analysis

Morningstar, Inc. (MORN)

Nasdaq: MORN · Investment Advice · Chicago, IL · filing with the SEC since 2004
Grade6.1
◀ Past 7.4● Present 5.7▶ Future 5.3

The grade of Morningstar, Inc.

Nine metrics read from its own filings, by tense
Headline grade
6.1/10
◀ Past7.430% of the headline
● Present5.740% of the headline
▶ Future5.330% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

7.4/1030% of the headline grade · 3 of 3 filed

Surviving crises

as filed
7.2/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 22% of this tense · 72nd percentile among 48 sector filers · read for itself

From the record

Morningstar, Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
8.0/10

What has it actually done, year after year?

+13.2% a year over 10 filed years; profitable in 10 of 10.

weight 45% of this tense · 80th percentile among 42 sector filers · read for its customers

From the record

Morningstar, Inc.'s 10 filed years say what it did: revenue went from $799 million in fiscal 2016 to $2.4 billion in fiscal 2025, up 13.2% a year; it rose in 9 of 9 years; it never fell from a peak; net income was positive in 10 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span13.2%top 39% of its family
  • the share of years revenue rosetop 7% of its family
  • the share of filed years with a profittop 25% of its family
  • the deepest fall from a revenue peak0.0%top 7% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
6.6/10

How has it treated the people who own it?

Share count shrank 0.5% a year. 67% of cash flow returned. Insiders: 270 sales, 1 purchases.

weight 33% of this tense · 66th percentile among 36 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Morningstar, Inc.'s diluted share count shrank about 0.5% a year, and dividends and buybacks returned about 67% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 270 sales (266 under scheduled 10b5-1 plans) and 1 purchase of their own stock on the open market in the year to 2026-11-12, buying about $187 thousand (their Form 4 filings).

What it rests on

  • the share count over the yearstop 27% of its family
  • cash returned against operating cash flowtop 41% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

5.7/1040% of the headline grade · 3 of 3 filed

Financial health

as filed
7.1/10

Is it financially healthy right now?

ROE 31%: 31¢ of profit per shareholder dollar. Leverage 66%: owes 66¢ per asset dollar.

weight 22% of this tense · 71st percentile among 44 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Morningstar, Inc. earned about 31 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 42 cents per dollar of everything the company owns (revenue less the cost of revenue). Leverage: it owed about 66 cents per dollar of assets, and net share issuance: its share count shrank 2.1% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 44% of its family
  • return on equitytop 18% of its family
  • gross profit against assetstop 25% of its family
  • the share count against the year beforetop 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.4/10

How strong is its position in its industry?

top 46% of 43 in its family; net margin 15.3%.

weight 45% of this tense · 54th percentile among 43 sector filers · read for its customers

From the record

Morningstar, Inc.'s standing among 43 graded names in its industry family: revenue of $2.4 billion in fiscal 2025 ranks in the top 38% by size; a net margin of 15.3% ranks in the bottom 45%; revenue growth of 9.3% a year over the last 3 filed years ranks in the top 46% (its annual reports).

What it rests on

  • revenue against the family$2.45Btop 38% of its family
  • net margin15.3%bottom 45% of its family
  • three-year revenue growth9.3%top 46% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
5.2/10

What are the people in charge doing?

top 48% of 34 in its family for leadership; chief executive since 2017.

weight 33% of this tense · 52nd percentile among 34 sector filers · read for its shareholders

From the record

Morningstar, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Kapoor, Kunal (CEO, as filed), filing under that title since 2017-01-04, 9.9 years (top 30% of its family); the 13 officers and directors filing in the last fifteen months have been on the record a median of 9.9 years (top 23%); 10 officer or director changes were reported on Form 8-K since 2023-11-13, against the 13 people in charge now (bottom 9%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge10 in three years among 13 peoplebottom 9% of its family
  • the median years the people in charge have filed9.9 yearstop 23% of its family
  • the chief executive's years on the record9.9 yearstop 30% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.3/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
4.1/10

How much room does it have to grow?

bottom 41% of 42 in its family for room to expand.

weight 33% of this tense · 41st percentile among 42 sector filers · read for itself

From the record

Morningstar, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $475 million against debt of $1.1 billion leaves -16.7% of its assets as net cash, bottom 19% of its family; cash from operations less capital spending is 18.1% of revenue (bottom 45%); a gross margin of 61% (top 42%) (its annual report).

What it rests on

  • cash less debt against assets-16.7%bottom 19% of its family
  • cash from operations less capital spending against revenue18.1%bottom 45% of its family
  • gross margin61.0%top 42% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
5.1/10

What could actually drive growth from here?

top 49% of 41 in its family for growth drivers.

weight 33% of this tense · 51st percentile among 41 sector filers · read for its customers

From the record

Morningstar, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 9.3% a year over the last three filed years against 13.2% over all 10, slowing (bottom 38% of its family); the newest year grew 7.5% (bottom 48%); research spending grew 10.3% a year (top 25%); capital spending grew 4.3% a year (bottom 43%) (its annual reports). Morningstar, Inc. reported 5 lines of business in fiscal 2025: Morningstar Data and Analytics at $831 million, Pitch Book at $672 million, Morningstar Credit at $354 million, and 2 more. 5 of 5 grew in the latest filed year, and the largest line is 37% of revenue (its annual report).

What it rests on

  • three-year growth against the whole span-3.9 points a yearbottom 38% of its family
  • the newest year's revenue growth7.5%bottom 48% of its family
  • three-year growth of research spending10.3%top 25% of its family
  • three-year growth of capital spending4.3%bottom 43% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
6.8/10

Did its newest year beat what its own record pointed to?

top 32% of 41 in its family for expectations against reality.

weight 33% of this tense · 68th percentile among 41 sector filers · read for its shareholders

From the record

Morningstar, Inc.'s newest year against its own record: revenue of $2.4 billion in fiscal 2025 came in 2.5% below the $2.5 billion its prior three years' pace pointed to (bottom 47% of its family); net income of $374 million against a prior three-year average of $194 million (top 21%); a net margin of 15.3% against 9% before (top 23%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-2.5%bottom 47% of its family
  • net income against the prior three years' average+93%top 21% of its family
  • net margin against its prior average+6.3 pointstop 23% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton MORN · research, not advice