ODDITY Tech Ltd. (ODD)
The company now
ODDITY reported second-quarter 2026 net revenue of $181 million on 9 September, down about 25 percent from a year earlier 2.
Net income was $13 million, against $49 million in the same quarter a year before 2.
The company says an advertising algorithm problem at IL MAKIAGE, its first brand, is technical in nature and solvable 2. It is working with its largest advertising partner to fix it 2.
Growth elsewhere is helping 2. The company says SpoiledChild is on track to grow at least 35 percent in 2026, and that its newest brand, METHODIQ, had strong early results 2.
The open question is whether IL MAKIAGE returns to its earlier pace, which the company says it is encouraged by progress toward 2.
As of Oct 28, 2026. Written by the desk, an AI model, from the sources listed. Nothing here is advice.
Newer filings are on file since this was written; an update is queued.
Where the revenue comes from
fiscal 2025, as filedRevenue by region, fiscal 2025
| Region | Fiscal 2025 | Fiscal 2024 | Share of revenue |
|---|---|---|---|
| North America | $668M | $547M | 82.5% |
| Others | $114M | $70.8M | 14.1% |
| Israel | $27.8M | $29.4M | 3.4% |
As tagged in its annual report (Form 20-F, filed Mar 17, 2026 ↗), read from the SEC's financial statement data sets. The year before is the figure the record holds for the prior fiscal year.
The desk's written account, in full. As of Oct 28, 2026. Written by the desk, an AI model, from the sources listed. Nothing here is advice.
Past
ODDITY's online beauty business grew out of the launch of IL MAKIAGE in the United States in 2018 1. In 2017 it had secured an investment from L Catterton to support the launch of its technology platform 1.
It reached the United Kingdom in 2020, then continental Europe and Australia 1. In 2021 it bought Voyage81, a computer vision company, and in 2022 it launched its second brand, SpoiledChild 1.
In 2023 it bought Revela, a Boston biotechnology company, and formed ODDITY LABS to find new ingredients with AI 1. Its shares have been listed on Nasdaq since July 2023 1.
Revenue rose from $509 million in 2023 to $647 million in 2024 and $810 million in 2025 1. The 2025 rise of 25.2 percent came mainly from more orders, the company says 1.
Net income was $110.7 million in 2025 and $101.5 million in 2024 1. Selling and administrative costs rose faster than sales, up 33.2 percent, with $81 million more spent on advertising 1.
In 2025 it launched METHODIQ, a medical telehealth platform 1. In June 2025 a subsidiary sold $600 million of 0% exchangeable notes due 2030, which holders may swap for Class A shares 1.
Sales outside the United States were about 18 percent of 2025 revenue 1. The company also says customer acquisition costs have risen sharply and are hurting revenue and margins 1.
Present
Brands and what they sell
ODDITY calls itself a consumer tech platform: it uses algorithms and machine learning to match shoppers to products sold through its own websites 1. Its platform served approximately 68 million users at the end of 2025 1.
IL MAKIAGE, the first brand, sells makeup and skin products, and the company believes it is the largest online beauty brand in the United States by revenue 1. SpoiledChild sells skincare, haircare and supplements online 1.
The company says SpoiledChild is on track to approach $350 million of net revenue in 2026 2. METHODIQ offers treatments starting in dermatology after an online skin assessment, and the company expects its first-year revenue to beat SpoiledChild's first year 12.
Products are priced in a range of $20 to $100 an item 1. ODDITY LABS, a Boston lab, uses AI-based molecule discovery to develop new ingredients 1.
People and control
Oran Holtzman, a co-founder, is chief executive, and his sister Shiran Holtzman-Erel is chief product officer 1. Lindsay Drucker Mann is global chief financial officer 1.
Current problems
Second-quarter gross margin, the share of revenue left after the cost of goods, fell to 68.7 percent from 72.3 percent 2. The company ties the weakness to the IL MAKIAGE advertising problem 2.
The umbrella, in words
The 20-F names key subsidiaries wholly owned by the company, among them ODDITY LABS, SPOILEDCHILD, METHODIQ and ODDITY Finance 1. ODDITY Finance issued the exchangeable notes 1.
In June 2026 it retired $50 million of those notes, leaving about $550 million outstanding 2.
Oran Holtzman owns all of the Class B shares, which carry ten votes each, giving him 73.3 percent of the voting power as of March 2026 1. Baillie Gifford reports 15.8 percent of the Class A shares and Morgan Stanley 10.4 percent 1.
It leases about 23,674 square feet in New York for its U.S. headquarters, 3,825 in Boston for ODDITY LABS and 9,365 in Tel Aviv 1.
Future
On 9 September 2026 the company gave guidance for the third quarter: net revenue down about 5 percent from a year earlier and adjusted EBITDA of $18 million to $20 million 2.
For the full year 2026 it expects net revenue to fall about 19 percent and adjusted EBITDA of $30 million to $32 million 2.
Its long-term targets stay at 20 percent revenue growth and a 20 percent adjusted EBITDA margin, but it does not expect to reach them while acquisition costs stay high 1.
A fourth brand, called Brand 4, is in development 1. About $87 million remains under its $200 million share repurchase plan 2.
What it may be looking into
No clue on file points to a new direction yet.
How the company works
The desk has not read this company's annual report yet.
The record in brief
The desk has not written this company's report yet.
Sources
a number beside a sentence opens its entry in its own document's listThe written account 2 sources · as of Oct 28, 2026
- Form 20-F, annual report for the year ended 31 December 2025 ↗ODDITY Tech Ltd. (SEC filing) · filed Mar 17, 2026
- Form 6-K, Exhibit 99.1: ODDITY Tech reports second quarter 2026 results ↗ODDITY Tech Ltd. (SEC filing) · filed Sep 9, 2026