Company Analysis

Planet Fitness, Inc. (PLNT)

NYSE: PLNT · Services-Membership Sports & Recreation Clubs · Hampton, NH · filing with the SEC since 2015
Grade5.6
◀ Past 7.2● Present 4.7▶ Future 5.4
1 est.

The grade of Planet Fitness, Inc.

Nine metrics read from its own filings, by tense
Headline grade
5.6/10
◀ Past7.230% of the headline
● Present4.740% of the headline
▶ Future5.430% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 8 read as filed from the record and 1 is an SI estimate, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

7.2/1030% of the headline grade · 2 of 3 filed, 1 estimated

Surviving crises

as filed
7.0/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 33% of this tense · 70th percentile among 5 sector filers · read for itself

From the record

Planet Fitness, Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
6.5/10

What has it actually done, year after year?

+14.9% a year over 10 filed years; profitable in 9 of 10.

weight 45% of this tense · 65th percentile among 5 sector filers · read for its customers

From the record

Planet Fitness, Inc.'s 10 filed years say what it did: revenue went from $378 million in fiscal 2016 to $1.3 billion in fiscal 2025, up 14.9% a year; it rose in 8 of 9 years; the deepest fall was 41% from fiscal 2019 to fiscal 2020; net income was positive in 9 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span14.9%top 30% of its family
  • the share of years revenue rosetop 30% of its family
  • the share of filed years with a profittop 30% of its family
  • the deepest fall from a revenue peak41.0%top 50% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

SI estimate
8.8/10

How has it treated the people who own it?

SI estimate 8.8/10, confidence 35 of 100 (one part).

weight 22% of this tense · 88th percentile among 5 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate
Read from one part only, the cash returned against operating cash flow, which ranks in the top 12% of 5 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
What the record cannot read
Fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
How it was reasoned
one part: cash returned against operating cash flow, the one part on file, ranked among 5 in its family.
Confidence
35 of 100
What would change it
A filing that carries the missing parts replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Planet Fitness, Inc.'s shareholder treatment is put at 8.8 of 10 with a confidence of 35 of 100, because read from one part only, the cash returned against operating cash flow, which ranks in the top 12% of 5 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income. A filing that carries the missing parts replaces this estimate with the filed reading.

● Present

What are they doing right now?

4.7/1040% of the headline grade · 3 of 3 filed

Financial health

as filed
4.3/10

Is it financially healthy right now?

Leverage 116%: owes 116¢ per asset dollar.

weight 33% of this tense · 43rd percentile among 5 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Planet Fitness, Inc.'s shareholders' equity was below zero, so the profit on it is not read, and gross profitability: its products earned about 35 cents per dollar of everything the company owns (revenue less the cost of revenue). Leverage: it owed about 116 cents per dollar of assets (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 10% of its family
  • gross profit against assetstop 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.7/10

How strong is its position in its industry?

top 43% of 5 in its family; net margin 16.5%.

weight 45% of this tense · 57th percentile among 5 sector filers · read for its customers

From the record

Planet Fitness, Inc.'s standing among 5 graded names in its industry family: revenue of $1.3 billion in fiscal 2025 ranks in the top 50% by size; a net margin of 16.5% ranks in the top 10%; revenue growth of 12.2% a year over the last 3 filed years ranks in the bottom 30% (its annual reports).

What it rests on

  • revenue against the family$1.32Btop 50% of its family
  • net margin16.5%top 10% of its family
  • three-year revenue growth12.2%bottom 30% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
3.2/10

What are the people in charge doing?

bottom 32% of 5 in its family for leadership; chief executive since 2024.

weight 22% of this tense · 32nd percentile among 5 sector filers · read for its shareholders

From the record

Planet Fitness, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Keating, Colleen (Chief Executive Officer, as filed), filing under that title since 2024-06-12, 2.4 years (bottom 17% of its family); the 15 officers and directors filing in the last fifteen months have been on the record a median of 5.8 years (top 50%); 12 officer or director changes were reported on Form 8-K since 2023-11-13, against the 15 people in charge now (bottom 30%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge12 in three years among 15 peoplebottom 30% of its family
  • the median years the people in charge have filed5.8 yearstop 50% of its family
  • the chief executive's years on the record2.4 yearsbottom 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.4/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
5.2/10

How much room does it have to grow?

top 48% of 5 in its family for room to expand.

weight 22% of this tense · 52nd percentile among 5 sector filers · read for itself

From the record

Planet Fitness, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $346 million against debt of $2.5 billion leaves -68.1% of its assets as net cash, bottom 10% of its family; cash from operations less capital spending is 19.2% of revenue (top 30%); a gross margin of 82.6% (top 25%) (its annual report).

What it rests on

  • cash less debt against assets-68.1%bottom 10% of its family
  • cash from operations less capital spending against revenue19.2%top 30% of its family
  • gross margin82.6%top 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
4.3/10

What could actually drive growth from here?

bottom 43% of 5 in its family for growth drivers.

weight 45% of this tense · 43rd percentile among 5 sector filers · read for its customers

From the record

Planet Fitness, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 12.2% a year over the last three filed years against 14.9% over all 10, slowing (bottom 10% of its family); the newest year grew 12.1% (top 30%); capital spending grew 17.8% a year (top 50%) (its annual reports). Planet Fitness, Inc. reported 3 lines of business in fiscal 2025: Corporate Owned Club at $546 million (41%), Franchise at $468 million (35%), Equipment at $310 million (23%); 3 of 3 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-2.7 points a yearbottom 10% of its family
  • the newest year's revenue growth12.1%top 30% of its family
  • three-year growth of capital spending17.8%top 50% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
7.0/10

Did its newest year beat what its own record pointed to?

top 30% of 5 in its family for expectations against reality.

weight 33% of this tense · 70th percentile among 5 sector filers · read for its shareholders

From the record

Planet Fitness, Inc.'s newest year against its own record: revenue of $1.3 billion in fiscal 2025 came in 0.2% below the $1.3 billion its prior three years' pace pointed to (top 10% of its family); net income of $219 million against a prior three-year average of $137 million (top 50%); a net margin of 16.5% against 12.7% before (top 30%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-0.2%top 10% of its family
  • net income against the prior three years' average+60%top 50% of its family
  • net margin against its prior average+3.9 pointstop 30% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton PLNT · research, not advice