Company Analysis

Purple Innovation, Inc. (PRPL)

Nasdaq: PRPL · Household Furniture · Lehi, UT · filing with the SEC since 2015
Grade3.6
◀ Past 2.8● Present 3.8▶ Future 4.0
1 est.

Income statement, as filed

In thousands of US dollars (USD), as filed; per-share figures in US dollars; share counts. The fiscal year ends in December.
Income statement, by fiscal year, newest first
Fiscal yearFY 2025FY 2024FY 2023FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017
Period endingDec 31, 2025Dec 31, 2024Dec 31, 2023Mar 31, 2023Dec 31, 2022Dec 31, 2021Dec 31, 2020Dec 31, 2019Dec 31, 2018Dec 31, 2017
Report filedMar 31, 2026Mar 14, 2025Mar 12, 2024·Mar 22, 2023Mar 1, 2022Mar 11, 2021Mar 9, 2020Mar 14, 2019Feb 1, 2018
Revenue468,725487,877510,541·573,201r724,999r648,471428,358285,791196,859
For lenders
Provision for credit losses·····200200···
Cost of revenue280,166306,745338,716·365,110431,253343,374239,387173,189111,841
Gross profit188,559181,132171,825·208,091r293,746r305,097188,971112,60285,018
Research and development9,60412,96211,898·8,7556,9395,9553,8642,0951,387
Sales and marketing147,040171,263182,313·165,388239,290187,991141,975103,82079,139
General and administrative63,55769,11784,446·76,70272,09539,92526,91823,58113,239r
Total operating expenses231,588273,315285,536·250,845318,324233,871172,757129,49693,765
Operating income-43,029-92,183-113,711·-42,754r-24,578r71,22616,214-16,894-8,747r
Interest expense28,76617,5101,967·3,5361,8724,6545,1803,73381
Interest and investment income····29,8341,834···1,036
Other income (expense), net··-7,496·163,20026,004-344,755r-46,739r-2,720-72
Total non-operating income (expense)-8,275-5,852-7,496·163,200····3,429
Income before income taxes-51,304-98,035-121,207·120,4461,426r-273,529r-30,525r-19,6141,209
Income tax expense2076388213,169r-1,522r-43,749400·406
Income from discontinued operations·····-12,650-6···
Net income including non-controlling interests-51,511-98,098-121,215·-92,723r2,948r-229,780r-30,925r-19,614-8,819
Net income to non-controlling interests-97-201-458·-253r-166r7,087-8,352-15,292·
Net income-51,414-97,897-120,757·-92,470r3,114r-236,867r-22,573r-4,322-8,819r
Net income to common shareholders-51,414-97,897r-120,757r·92,470r4,031-236,867-22,573··
Earnings per share, basic0.480.91r1.17r·-1.13r0.05r-6.04r-2.26r-0.51-1.05r
Earnings per share, diluted0.480.91r1.17r·-1.13r-0.31r-6.04r-2.26r-0.51-1.05r
Earnings per share, basic and diluted·······-0.40-0.51-1.05
Weighted average shares, basic108,081,000107,139,000103,602,000·81,779,00065,928,00039,219,00010,006,000·4,962,000
Weighted average shares, diluted108,245,000107,324,000103,936,000·81,779,00067,302,00039,219,000r10,006,000·17,689,000
Weighted average shares, basic and diluted·······10,006,0008,418,000r8,389
As filed with the SEC, each figure from the newest report that carries it, and linked to it. Nothing here is computed.A dot is a line not tagged for that period. r restated by the company in a later report; b a share figure put on the newest basis or filed in the wrong unit. Hover a figure for its filing and note.
What each line is, and the XBRL concept behind it
Revenue what customers paid for what it soldus-gaap:Revenues
Provision for credit losses set aside for loans that may not be repaidus-gaap:ProvisionForLoanLeaseAndOtherLosses
Cost of revenue what it cost to make or buy what it soldus-gaap:CostOfRevenue
us-gaap:CostOfGoodsAndServicesSold
Gross profit revenue less the cost of what it soldus-gaap:GrossProfit
Research and development spent on inventing what it sells nextus-gaap:ResearchAndDevelopmentExpense
Sales and marketing the cost of finding and serving customersus-gaap:SellingAndMarketingExpense
General and administrative the cost of running the company itselfus-gaap:GeneralAndAdministrativeExpense
Total operating expenses the running costs togetherus-gaap:OperatingExpenses
Operating income profit from running the business, before interest and taxus-gaap:OperatingIncomeLoss
Interest expense what its borrowing costus-gaap:InterestExpenseNonoperating
us-gaap:InterestExpense
Interest and investment income what its cash and investments earnedus-gaap:InterestIncomeOther
Other income (expense), net gains and costs outside the businessus-gaap:OtherNonoperatingIncomeExpense
Total non-operating income (expense) everything outside the business, togetherus-gaap:NonoperatingIncomeExpense
Income before income taxes profit before taxus-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest
us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments
Income tax expense tax charged on the period's profitus-gaap:IncomeTaxExpenseBenefit
Income from discontinued operations profit or loss from businesses it sold or closedus-gaap:IncomeLossFromDiscontinuedOperationsNetOfTax
Net income including non-controlling interests the whole group's profit, minority holders' share includedus-gaap:ProfitLoss
Net income to non-controlling interests the share that belongs to minority holdersus-gaap:NetIncomeLossAttributableToNoncontrollingInterest
Net income the profit or loss that belongs to the company's shareholdersus-gaap:NetIncomeLoss
Net income to common shareholders what is left for common shareholdersus-gaap:NetIncomeLossAvailableToCommonStockholdersBasic
Earnings per share, basic net income per share outstandingus-gaap:EarningsPerShareBasic
Earnings per share, diluted net income per share, counting every share that could be issuedus-gaap:EarningsPerShareDiluted
Earnings per share, basic and diluted net income per share, where both counts are the sameus-gaap:EarningsPerShareBasicAndDiluted
Weighted average shares, basic the average count of shares outstandingus-gaap:WeightedAverageNumberOfSharesOutstandingBasic
Weighted average shares, diluted the average count with every share that could be issuedus-gaap:WeightedAverageNumberOfDilutedSharesOutstanding
Weighted average shares, basic and diluted the average count, where both counts are the sameus-gaap:WeightedAverageNumberOfShareOutstandingBasicAndDiluted
SI Assistanton PRPL · research, not advice