PSQ Holdings, Inc. (PSQH)

NYSE: PSQH · Services-Advertising · West Palm Beach, FL · filing with the SEC since 2021

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Grade4.3

◀ Past 4.5● Present 2.5▶ Future 6.5

3 est.

Overview Business Financials Grade Forecast Sentiment Ownership People Filings Patents Chart

The grade of PSQ Holdings, Inc.

Nine metrics read from its own filings, by tense

Headline grade

4.3/10

◀ Past4.530% of the headline

● Present2.540% of the headline

▶ Future6.530% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 6 read as filed from the record and 3 are SI estimates, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

4.5/1030% of the headline grade · 2 of 3 filed, 1 estimated

Surviving crises

as filed

1.7/10

Has it survived what it has been through?

4 warning events since 2021; the latest 2026-02-17.

weight 33% of this tense · 17th percentile among 15 sector filers · read for itself

From the record

PSQ Holdings, Inc.'s filings since 2021 show 4 warning events of 3 kinds: a notice about its exchange listing (8-K item 3.01, the latest 2026-02-17); a warning not to rely on past financial statements (8-K item 4.02, 2 times, the latest 2024-03-14); an auditor change (8-K item 4.01, the latest 2023-07-25) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed

7.0/10

What has it actually done, year after year?

+78.9% a year over 3 filed years; profitable in 0 of 3.

weight 45% of this tense · 71st percentile among 14 sector filers · read for its customers

From the record

PSQ Holdings, Inc.'s 3 filed years say what it did: revenue went from $6 million in fiscal 2023 to $18 million in fiscal 2025, up 78.9% a year; it rose in 2 of 2 years; it never fell from a peak; net income was positive in 0 of 3 of those years (its annual reports).

What it rests on

revenue growth over the filed span78.9%top 4% of its family
the share of years revenue rosetop 11% of its family
the share of filed years with a profitbottom 7% of its family
the deepest fall from a revenue peak0.0%top 11% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

SI estimate

3.7/10

How has it treated the people who own it?

SI estimate 3.7/10, confidence 35 of 100 (one part).

weight 22% of this tense · 37th percentile among 15 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate: Read from one part only, the share count over the years, which ranks in the bottom 37% of 15 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
What the record cannot read: Fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
How it was reasoned: one part: the share count over the years, the one part on file, ranked among 15 in its family.
Confidence: 35 of 100
What would change it: A filing that carries the missing parts replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: PSQ Holdings, Inc.'s shareholder treatment is put at 3.7 of 10 with a confidence of 35 of 100, because read from one part only, the share count over the years, which ranks in the bottom 37% of 15 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income. A filing that carries the missing parts replaces this estimate with the filed reading.

● Present

What are they doing right now?

2.5/1040% of the headline grade · 2 of 3 filed, 1 estimated

Financial health

as filed

2.4/10

Is it financially healthy right now?

ROE -272%: lost 272¢ per shareholder dollar. Leverage 77%: owes 77¢ per asset dollar.

weight 33% of this tense · 24th percentile among 15 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, PSQ Holdings, Inc. lost about 272 cents for every dollar of shareholders' money. Leverage: it owed about 77 cents per dollar of assets, and net share issuance: its share count grew 42.2% over the year (the filed statements).

What it rests on

what it owes per dollar of assetsbottom 30% of its family
return on equitybottom 4% of its family
the share count against the year beforebottom 37% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed

3.7/10

How strong is its position in its industry?

bottom 37% of 15 in its family; net margin -200.9%.

weight 45% of this tense · 37th percentile among 15 sector filers · read for its customers

From the record

PSQ Holdings, Inc.'s standing among 15 graded names in its industry family: revenue of $18 million in fiscal 2025 ranks in the bottom 11% by size; a net margin of -200.9% ranks in the bottom 3%; revenue growth of 78.9% a year over the last 2 filed years ranks in the top 3% (its annual reports).

What it rests on

revenue against the family$18.2Mbottom 11% of its family
net margin-200.9%bottom 3% of its family
three-year revenue growth78.9%top 3% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

SI estimate

0.5/10

What are the people in charge doing?

SI estimate 0.5/10, confidence 35 of 100 (one part).

weight 22% of this tense · 5th percentile among 12 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate: Read from one part only, officer and director changes on Form 8-K over three years, against the people in charge, which ranks in the bottom 5% of 12 in its family; the record of its people begins on 2024-11-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 3.3 years and cannot see past it; a floor under five years is not read as years in charge.
What the record cannot read: The record of its people begins on 2024-11-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 3.3 years and cannot see past it; a floor under five years is not read as years in charge.
How it was reasoned: one part: officer and director changes on Form 8-K, against the people in charge, the one part on file, ranked among 12 in its family.
Confidence: 35 of 100
What would change it: A filing that carries the missing parts replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: PSQ Holdings, Inc.'s leadership is put at 0.5 of 10 with a confidence of 35 of 100, because read from one part only, officer and director changes on Form 8-K over three years, against the people in charge, which ranks in the bottom 5% of 12 in its family; the record of its people begins on 2024-11-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 3.3 years and cannot see past it; a floor under five years is not read as years in charge. A filing that carries the missing parts replaces this estimate with the filed reading.

▶ Future

What are they set up to do next?

6.5/1030% of the headline grade · 2 of 3 filed, 1 estimated

Room to expand

as filed

6.0/10

How much room does it have to grow?

top 40% of 15 in its family for room to expand.

weight 33% of this tense · 60th percentile among 15 sector filers · read for itself

From the record

PSQ Holdings, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $15 million against no long-term debt tagged leaves 24.5% of its assets as net cash, top 23% of its family; cash from operations less capital spending is -109.5% of revenue (bottom 10%); research spending of 21.1% of revenue (top 6%) (its annual report).

What it rests on

cash less debt against assets24.5%top 23% of its family
cash from operations less capital spending against revenue-109.5%bottom 10% of its family
research spending against revenue21.1%top 6% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed

7.7/10

What could actually drive growth from here?

top 23% of 14 in its family for growth drivers.

weight 45% of this tense · 77th percentile among 14 sector filers · read for its customers

From the record

PSQ Holdings, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 78.9% a year over the last three filed years against 78.9% over all 3, speeding up (top 46% of its family); the newest year grew 81.2% (top 4%); research spending grew 38.5% a year (top 19%) (its annual reports). PSQ Holdings, Inc. reported 3 lines of business in fiscal 2024: Brands at $10 million, Financial Technology at $10 million, Marketplace at $3 million. 2 of 3 grew in the latest filed year, and the largest line is 44% of revenue (its annual report).

What it rests on

three-year growth against the whole span+0.0 points a yeartop 46% of its family
the newest year's revenue growth81.2%top 4% of its family
three-year growth of research spending38.5%top 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

SI estimate

4.9/10

Did its newest year beat what its own record pointed to?

SI estimate 4.9/10, confidence 20 of 100 (family median).

weight 22% of this tense · 50th percentile among 12 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate: The record does not carry four filed years of revenue and two of the three parts: revenue against the prior pace, earnings against the prior average, the margin change, so the desk assumes the typical reading of its industry family, the median of 12 members with one.
What the record cannot read: The record does not carry four filed years of revenue and two of the three parts: revenue against the prior pace, earnings against the prior average, the margin change.
How it was reasoned: family median, 12 readings behind it.
Confidence: 20 of 100
What would change it: Its next annual report on file with the inputs replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: PSQ Holdings, Inc.'s expectations vs reality is put at 4.9 of 10 with a confidence of 20 of 100, because the record does not carry four filed years of revenue and two of the three parts: revenue against the prior pace, earnings against the prior average, the margin change, so the desk assumes the typical reading of its industry family, the median of 12 members with one. Its next annual report on file with the inputs replaces this estimate with the filed reading.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton PSQH · research, not advice