Company Analysis

Roku, Inc. (ROKU)

Nasdaq: ROKU · Cable & Other Pay Television Services · San Jose, CA · filing with the SEC since 2008
Grade5.5
◀ Past 5.1● Present 6.2▶ Future 5.1

The grade of Roku, Inc.

Nine metrics read from its own filings, by tense
Headline grade
5.5/10
◀ Past5.125% of the headline
● Present6.235% of the headline
▶ Future5.140% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

5.1/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
2.8/10

Has it survived what it has been through?

1 warning event since 2017; the latest 2026-11-06.

weight 22% of this tense · 28th percentile among 18 sector filers · read for itself

From the record

Roku, Inc.'s filings since 2017 show 1 warning event: a notice about its exchange listing (8-K item 3.01, the latest 2026-11-06) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
7.3/10

What has it actually done, year after year?

+31.7% a year over 10 filed years; profitable in 2 of 10.

weight 45% of this tense · 73rd percentile among 16 sector filers · read for its customers

From the record

Roku, Inc.'s 10 filed years say what it did: revenue went from $399 million in fiscal 2016 to $4.7 billion in fiscal 2025, up 31.7% a year; it rose in 9 of 9 years; it never fell from a peak; net income was positive in 2 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span31.7%top 22% of its family
  • the share of years revenue rosetop 3% of its family
  • the share of filed years with a profitbottom 22% of its family
  • the deepest fall from a revenue peak0.0%top 3% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
3.6/10

How has it treated the people who own it?

Share count grew 3.1% a year. 16% of cash flow returned. Insiders: 169 sales, 0 purchases.

weight 33% of this tense · 36th percentile among 13 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Roku, Inc.'s diluted share count grew about 3.1% a year, and dividends and buybacks returned about 16% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 169 sales (168 under scheduled 10b5-1 plans) and 0 purchases of their own stock on the open market in the year to 2026-11-10 (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 22% of its family
  • cash returned against operating cash flowtop 50% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

6.2/1035% of the headline grade · 3 of 3 filed

Financial health

as filed
6.3/10

Is it financially healthy right now?

ROE 3%: 3¢ of profit per shareholder dollar. Leverage 40%: owes 40¢ per asset dollar.

weight 45% of this tense · 63rd percentile among 18 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Roku, Inc. earned about 3 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 47 cents per dollar of everything the company owns. Leverage: it owed about 40 cents per dollar of assets, and net share issuance: its share count grew 4.3% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetstop 14% of its family
  • return on equitytop 34% of its family
  • gross profit against assetstop 17% of its family
  • the share count against the year beforebottom 16% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
6.9/10

How strong is its position in its industry?

top 31% of 18 in its family; net margin 1.9%.

weight 33% of this tense · 69th percentile among 18 sector filers · read for its customers

From the record

Roku, Inc.'s standing among 18 graded names in its industry family: revenue of $4.7 billion in fiscal 2025 ranks in the top 38% by size; a net margin of 1.9% ranks in the bottom 47%; revenue growth of 14.9% a year over the last 3 filed years ranks in the top 3% (its annual reports).

What it rests on

  • revenue against the family$4.74Btop 38% of its family
  • net margin1.9%bottom 47% of its family
  • three-year revenue growth14.9%top 3% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
5.0/10

What are the people in charge doing?

bottom 50% of 14 in its family for leadership; chief executive since 2017.

weight 22% of this tense · 50th percentile among 14 sector filers · read for its shareholders

From the record

Roku, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Wood, Anthony J. (CEO and Chairman BOD, as filed), filing under that title since 2017-09-27, 9.1 years (top 25% of its family); the 14 officers and directors filing in the last fifteen months have been on the record a median of 5.9 years (bottom 21%); 7 officer or director changes were reported on Form 8-K since 2023-11-13, against the 14 people in charge now (top 47%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge7 in three years among 14 peopletop 47% of its family
  • the median years the people in charge have filed5.9 yearsbottom 21% of its family
  • the chief executive's years on the record9.1 yearstop 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.1/1040% of the headline grade · 3 of 3 filed

Room to expand

as filed
5.6/10

How much room does it have to grow?

top 44% of 16 in its family for room to expand.

weight 22% of this tense · 56th percentile among 16 sector filers · read for itself

From the record

Roku, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $1.6 billion against no long-term debt tagged leaves 35.8% of its assets as net cash, top 3% of its family; cash from operations less capital spending is 10.1% of revenue (bottom 47%); a gross margin of 43.8% (bottom 6%); research spending of 15.4% of revenue (top 25%) (its annual report).

What it rests on

  • cash less debt against assets35.8%top 3% of its family
  • cash from operations less capital spending against revenue10.1%bottom 47% of its family
  • gross margin43.8%bottom 6% of its family
  • research spending against revenue15.4%top 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
4.1/10

What could actually drive growth from here?

bottom 41% of 16 in its family for growth drivers.

weight 45% of this tense · 41st percentile among 16 sector filers · read for its customers

From the record

Roku, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 14.9% a year over the last three filed years against 31.7% over all 10, slowing (bottom 28% of its family); the newest year grew 15.2% (top 9%); research spending grew -2.6% a year (bottom 42%); capital spending grew -68% a year (bottom 3%) (its annual reports). Roku, Inc. tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.

What it rests on

  • three-year growth against the whole span-16.8 points a yearbottom 28% of its family
  • the newest year's revenue growth15.2%top 9% of its family
  • three-year growth of research spending-2.6%bottom 42% of its family
  • three-year growth of capital spending-68.0%bottom 3% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
6.2/10

Did its newest year beat what its own record pointed to?

top 39% of 16 in its family for expectations against reality.

weight 33% of this tense · 61st percentile among 16 sector filers · read for its shareholders

From the record

Roku, Inc.'s newest year against its own record: revenue of $4.7 billion in fiscal 2025 came in 0.4% above the $4.7 billion its prior three years' pace pointed to (bottom 41% of its family); net income of $88 million against a prior three-year average of $446 million (top 28%); a net margin of 1.9% against -13.1% before (top 28%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace0.4%bottom 41% of its family
  • net income against the prior three years' average+120%top 28% of its family
  • net margin against its prior average+15.0 pointstop 28% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton ROKU · research, not advice