Company Analysis

Rush Enterprises, Inc. (RUSHA)

Nasdaq: RUSHA · Retail-Auto Dealers & Gasoline Stations · New Braunfels, TX · filing with the SEC since 1996
Grade5.7
◀ Past 6.1● Present 5.8▶ Future 5.2

The grade of Rush Enterprises, Inc.

Nine metrics read from its own filings, by tense
Headline grade
5.7/10
◀ Past6.125% of the headline
● Present5.845% of the headline
▶ Future5.230% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

6.1/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
7.9/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 45% of this tense · 79th percentile among 21 sector filers · read for itself

From the record

Rush Enterprises, Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
5.0/10

What has it actually done, year after year?

+6.5% a year over 10 filed years; profitable in 10 of 10.

weight 33% of this tense · 50th percentile among 21 sector filers · read for its customers

From the record

Rush Enterprises, Inc.'s 10 filed years say what it did: revenue went from $4.2 billion in fiscal 2016 to $7.4 billion in fiscal 2025, up 6.5% a year; it rose in 6 of 9 years; the deepest fall was 18% from fiscal 2019 to fiscal 2020; net income was positive in 10 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span6.5%top 48% of its family
  • the share of years revenue rosebottom 36% of its family
  • the share of filed years with a profittop 26% of its family
  • the deepest fall from a revenue peak18.5%bottom 38% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
4.4/10

How has it treated the people who own it?

Share count shrank 2.0% a year. 33% of cash flow returned. Insiders: 12 sales, 0 purchases.

weight 22% of this tense · 44th percentile among 14 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Rush Enterprises, Inc.'s diluted share count shrank about 2.0% a year, and dividends and buybacks returned about 33% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 12 sales and 0 purchases of their own stock on the open market in the year to 2026-09-30 (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 47% of its family
  • cash returned against operating cash flowbottom 40% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

5.8/1045% of the headline grade · 3 of 3 filed

Financial health

as filed
6.0/10

Is it financially healthy right now?

ROE 12%: 12¢ of profit per shareholder dollar. Leverage 50%: owes 50¢ per asset dollar.

weight 45% of this tense · 60th percentile among 21 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Rush Enterprises, Inc. earned about 12 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 33 cents per dollar of everything the company owns. Leverage: it owed about 50 cents per dollar of assets, and net share issuance: its share count shrank 1.3% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetstop 19% of its family
  • return on equitytop 50% of its family
  • gross profit against assetstop 44% of its family
  • the share count against the year beforetop 47% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.5/10

How strong is its position in its industry?

top 45% of 21 in its family; net margin 3.5%.

weight 33% of this tense · 55th percentile among 21 sector filers · read for its customers

From the record

Rush Enterprises, Inc.'s standing among 21 graded names in its industry family: revenue of $7.4 billion in fiscal 2025 ranks in the bottom 45% by size; a net margin of 3.5% ranks in the top 24%; revenue growth of 1.5% a year over the last 3 filed years ranks in the bottom 43% (its annual reports).

What it rests on

  • revenue against the family$7.43Bbottom 45% of its family
  • net margin3.5%top 24% of its family
  • three-year revenue growth1.5%bottom 43% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
6.1/10

What are the people in charge doing?

top 39% of 18 in its family for leadership; chief executive since 2006.

weight 22% of this tense · 61st percentile among 18 sector filers · read for its shareholders

From the record

Rush Enterprises, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Rush, William M Rusty (CEO, President and COB, as filed), filing under that title since 2006-03-15, 20.7 years (top 11% of its family); the 14 officers and directors filing in the last fifteen months have been on the record a median of 11.8 years (top 17%); 8 officer or director changes were reported on Form 8-K since 2023-11-13, against the 14 people in charge now (bottom 11%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge8 in three years among 14 peoplebottom 11% of its family
  • the median years the people in charge have filed11.8 yearstop 17% of its family
  • the chief executive's years on the record20.7 yearstop 11% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.2/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
7.4/10

How much room does it have to grow?

top 26% of 20 in its family for room to expand.

weight 22% of this tense · 74th percentile among 20 sector filers · read for itself

From the record

Rush Enterprises, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $213 million against debt of $275 million leaves -1.4% of its assets as net cash, top 25% of its family; cash from operations less capital spending is 6.2% of revenue (top 16%); a gross margin of 19.6% (top 37%) (its annual report).

What it rests on

  • cash less debt against assets-1.4%top 25% of its family
  • cash from operations less capital spending against revenue6.2%top 16% of its family
  • gross margin19.6%top 37% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
5.1/10

What could actually drive growth from here?

top 49% of 21 in its family for growth drivers.

weight 45% of this tense · 51st percentile among 21 sector filers · read for its customers

From the record

Rush Enterprises, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 1.5% a year over the last three filed years against 6.5% over all 10, slowing (top 38% of its family); the newest year grew -4.8% (bottom 19%); capital spending grew 18% a year (top 28%) (its annual reports). Rush Enterprises, Inc. reported 2 lines of business in fiscal 2025: Truck at $7.4 billion, All Other at $15 million. 0 of 2 grew in the latest filed year, and the largest line is 100% of revenue (its annual report).

What it rests on

  • three-year growth against the whole span-5.0 points a yeartop 38% of its family
  • the newest year's revenue growth-4.8%bottom 19% of its family
  • three-year growth of capital spending18.0%top 28% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
4.0/10

Did its newest year beat what its own record pointed to?

bottom 40% of 21 in its family for expectations against reality.

weight 33% of this tense · 40th percentile among 21 sector filers · read for its shareholders

From the record

Rush Enterprises, Inc.'s newest year against its own record: revenue of $7.4 billion in fiscal 2025 came in 9.1% below the $8.2 billion its prior three years' pace pointed to (bottom 19% of its family); net income of $264 million against a prior three-year average of $348 million (bottom 48%); a net margin of 3.5% against 4.6% before (top 48%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-9.1%bottom 19% of its family
  • net income against the prior three years' average-24%bottom 48% of its family
  • net margin against its prior average-1.0 pointstop 48% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton RUSHA · research, not advice