Company Analysis

The Trade Desk, Inc. (TTD)

Nasdaq: TTD · Services-Computer Programming, Data Processing, Etc. · Ventura, CA · filing with the SEC since 2016
Grade6.4
◀ Past 6.7● Present 6.2▶ Future 6.3

The grade of The Trade Desk, Inc.

Nine metrics read from its own filings, by tense
Headline grade
6.4/10
◀ Past6.725% of the headline
● Present6.235% of the headline
▶ Future6.340% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

6.7/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
1.6/10

Has it survived what it has been through?

2 warning events since 2017; the latest 2026-03-25.

weight 22% of this tense · 16th percentile among 79 sector filers · read for itself

From the record

The Trade Desk, Inc.'s filings since 2017 show 2 warning events: a notice about its exchange listing (8-K item 3.01, 2 times, the latest 2026-03-25) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
8.3/10

What has it actually done, year after year?

+34.4% a year over 10 filed years; profitable in 10 of 10.

weight 45% of this tense · 83rd percentile among 70 sector filers · read for its customers

From the record

The Trade Desk, Inc.'s 10 filed years say what it did: revenue went from $203 million in fiscal 2016 to $2.9 billion in fiscal 2025, up 34.4% a year; it rose in 9 of 9 years; it never fell from a peak; net income was positive in 10 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span34.4%top 18% of its family
  • the share of years revenue rosetop 21% of its family
  • the share of filed years with a profittop 9% of its family
  • the deepest fall from a revenue peak0.0%top 21% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
8.1/10

How has it treated the people who own it?

Share count shrank 0.4% a year. 97% of cash flow returned. Insiders: 3 sales, 4 purchases.

weight 33% of this tense · 81st percentile among 41 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, The Trade Desk, Inc.'s diluted share count shrank about 0.4% a year, and dividends and buybacks returned about 97% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 3 sales and 4 purchases of their own stock on the open market in the year to 2026-10-21, buying about $148 million (their Form 4 filings).

What it rests on

  • the share count over the yearstop 31% of its family
  • cash returned against operating cash flowtop 7% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

6.2/1035% of the headline grade · 3 of 3 filed

Financial health

as filed
6.3/10

Is it financially healthy right now?

ROE 18%: 18¢ of profit per shareholder dollar. Leverage 60%: owes 60¢ per asset dollar.

weight 45% of this tense · 64th percentile among 74 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, The Trade Desk, Inc. earned about 18 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 37 cents per dollar of everything the company owns (revenue less the cost of revenue). Leverage: it owed about 60 cents per dollar of assets, and net share issuance: its share count shrank 1.7% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 41% of its family
  • return on equitytop 19% of its family
  • gross profit against assetstop 38% of its family
  • the share count against the year beforetop 30% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
8.1/10

How strong is its position in its industry?

top 19% of 73 in its family; net margin 15.3%.

weight 33% of this tense · 81st percentile among 73 sector filers · read for its customers

From the record

The Trade Desk, Inc.'s standing among 73 graded names in its industry family: revenue of $2.9 billion in fiscal 2025 ranks in the top 17% by size; a net margin of 15.3% ranks in the top 23%; revenue growth of 22.4% a year over the last 3 filed years ranks in the top 18% (its annual reports).

What it rests on

  • revenue against the family$2.90Btop 17% of its family
  • net margin15.3%top 23% of its family
  • three-year revenue growth22.4%top 18% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
3.3/10

What are the people in charge doing?

bottom 33% of 34 in its family for leadership; chief executive since 2016.

weight 22% of this tense · 33rd percentile among 34 sector filers · read for its shareholders

From the record

The Trade Desk, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Green, Jeffrey Terry (President and CEO, as filed), filing under that title since 2016-09-20, 10.1 years (top 17% of its family); the 15 officers and directors filing in the last fifteen months have been on the record a median of 1.7 years (bottom 5%); 17 officer or director changes were reported on Form 8-K since 2023-11-13, against the 15 people in charge now (bottom 10%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge17 in three years among 15 peoplebottom 10% of its family
  • the median years the people in charge have filed1.7 yearsbottom 5% of its family
  • the chief executive's years on the record10.1 yearstop 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

6.3/1040% of the headline grade · 3 of 3 filed

Room to expand

as filed
7.1/10

How much room does it have to grow?

top 29% of 71 in its family for room to expand.

weight 22% of this tense · 71st percentile among 71 sector filers · read for itself

From the record

The Trade Desk, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $658 million against no long-term debt tagged leaves 10.7% of its assets as net cash, top 36% of its family; cash from operations less capital spending is 27.5% of revenue (top 17%); a gross margin of 78.6% (top 23%); research spending of 18.1% of revenue (top 38%) (its annual report).

What it rests on

  • cash less debt against assets10.7%top 36% of its family
  • cash from operations less capital spending against revenue27.5%top 17% of its family
  • gross margin78.6%top 23% of its family
  • research spending against revenue18.1%top 38% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
6.7/10

What could actually drive growth from here?

top 33% of 70 in its family for growth drivers.

weight 45% of this tense · 67th percentile among 70 sector filers · read for its customers

From the record

The Trade Desk, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 22.4% a year over the last three filed years against 34.4% over all 10, slowing (bottom 35% of its family); the newest year grew 18.5% (top 25%); research spending grew 18% a year (top 22%); capital spending grew 32.8% a year (top 19%) (its annual reports). The Trade Desk, Inc. tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.

What it rests on

  • three-year growth against the whole span-11.9 points a yearbottom 35% of its family
  • the newest year's revenue growth18.5%top 25% of its family
  • three-year growth of research spending18.0%top 22% of its family
  • three-year growth of capital spending32.8%top 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
5.2/10

Did its newest year beat what its own record pointed to?

top 48% of 65 in its family for expectations against reality.

weight 33% of this tense · 52nd percentile among 65 sector filers · read for its shareholders

From the record

The Trade Desk, Inc.'s newest year against its own record: revenue of $2.9 billion in fiscal 2025 came in 4.8% below the $3.0 billion its prior three years' pace pointed to (bottom 28% of its family); net income of $443 million against a prior three-year average of $208 million (top 25%); a net margin of 15.3% against 9.6% before (top 48%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-4.8%bottom 28% of its family
  • net income against the prior three years' average+113%top 25% of its family
  • net margin against its prior average+5.8 pointstop 48% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton TTD · research, not advice