Wpp Plc (WPP)

NYSE: WPP · Services-Advertising Agencies · London, GB · filing with the SEC since 1996

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Grade4.5

◀ Past 6.2● Present 4.5▶ Future 3.0

2 est.

Overview Business Financials Grade Forecast Sentiment Ownership People Filings Patents Chart

The grade of Wpp Plc

Nine metrics read from its own filings, by tense

Headline grade

4.5/10

◀ Past6.230% of the headline

● Present4.540% of the headline

▶ Future3.030% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 7 read as filed from the record and 2 are SI estimates, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

6.2/1030% of the headline grade · 3 of 3 filed

Surviving crises

as filed

7.5/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 33% of this tense · 75th percentile among 10 sector filers · read for itself

From the record

Wpp Plc's filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed

5.4/10

What has it actually done, year after year?

-1% a year over 10 filed years; profitable in 8 of 10.

weight 45% of this tense · 54th percentile among 10 sector filers · read for its customers

From the record

Wpp Plc's 10 filed years say what it did: revenue went from GBP 15 billion in fiscal 2016 to GBP 14 billion in fiscal 2025, down 1% a year; it rose in 4 of 9 years; the deepest fall was 19% from fiscal 2016 to fiscal 2020; net income was positive in 8 of 10 of those years (its annual reports).

What it rests on

revenue growth over the filed span-1.0%bottom 35% of its family
the share of years revenue rosebottom 45% of its family
the share of filed years with a profittop 30% of its family
the deepest fall from a revenue peak19.4%top 35% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed

5.8/10

How has it treated the people who own it?

Share count shrank 1.2% a year. 7% of cash flow returned. Insiders: 0 sales, 1 purchases.

weight 22% of this tense · 58th percentile among 6 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Wpp Plc's diluted share count shrank about 1.2% a year, and dividends and buybacks returned about 7% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 0 sales and 1 purchase of their own stock on the open market in the year to 2026-09-30 (their Form 4 filings).

What it rests on

the share count over the yearstop 25% of its family
cash returned against operating cash flowbottom 42% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

4.5/1040% of the headline grade · 1 of 3 filed, 2 estimated

Financial health

SI estimate

4.6/10

Is it financially healthy right now?

SI estimate 4.6/10, confidence 20 of 100 (family median).

weight 33% of this tense · 50th percentile among 9 sector filers · read for itself

SI estimate Inferred, not read as filed

Why it is an estimate: No balance sheet on file, so the desk assumes the typical reading of its industry family, the median of 9 members with one.
What the record cannot read: No balance sheet on file.
How it was reasoned: family median, 9 readings behind it.
Confidence: 20 of 100
What would change it: Its next annual report on file with the inputs replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Wpp Plc's financial health is put at 4.6 of 10 with a confidence of 20 of 100, because no balance sheet on file, so the desk assumes the typical reading of its industry family, the median of 9 members with one. Its next annual report on file with the inputs replaces this estimate with the filed reading.

Industry position

as filed

4.5/10

How strong is its position in its industry?

bottom 45% of 10 in its family; net margin -1.3%.

weight 45% of this tense · 45th percentile among 10 sector filers · read for its customers

From the record

Wpp Plc's standing among 10 graded names in its industry family: revenue of GBP 14 billion in fiscal 2025 is not ranked by size, since the family reports in another currency; a net margin of -1.3% ranks in the top 45%; revenue growth of -2.1% a year over the last 3 filed years ranks in the bottom 35% (its annual reports).

What it rests on

net margin-1.3%top 45% of its family
three-year revenue growth-2.1%bottom 35% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

SI estimate

4.3/10

What are the people in charge doing?

SI estimate 4.3/10, confidence 20 of 100 (family median).

weight 22% of this tense · 50th percentile among 5 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate: It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 5 members with one.
What the record cannot read: It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge.
How it was reasoned: family median, 5 readings behind it.
Confidence: 20 of 100
What would change it: Its next annual report on file with the inputs replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Wpp Plc's leadership is put at 4.3 of 10 with a confidence of 20 of 100, because it files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 5 members with one. Its next annual report on file with the inputs replaces this estimate with the filed reading.

▶ Future

What are they set up to do next?

3.0/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed

4.0/10

How much room does it have to grow?

bottom 40% of 10 in its family for room to expand.

weight 33% of this tense · 40th percentile among 10 sector filers · read for itself

From the record

Wpp Plc's room to grow, from the newest filed statements (fiscal 2025): cash from operations less capital spending is 4.7% of revenue (bottom 45%); a gross margin of 15.8% (bottom 35%) (its annual report).

What it rests on

cash from operations less capital spending against revenue4.7%bottom 45% of its family
gross margin15.8%bottom 35% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed

2.3/10

What could actually drive growth from here?

bottom 23% of 10 in its family for growth drivers.

weight 45% of this tense · 23rd percentile among 10 sector filers · read for its customers

From the record

Wpp Plc's growth drivers, from the filed years to fiscal 2025: revenue grew -2.1% a year over the last three filed years against -1% over all 10, slowing (bottom 35% of its family); the newest year grew -8.1% (bottom 15%); capital spending grew -24.2% a year (bottom 19%) (its annual reports). Wpp Plc tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.

What it rests on

three-year growth against the whole span-1.0 points a yearbottom 35% of its family
the newest year's revenue growth-8.1%bottom 15% of its family
three-year growth of capital spending-24.2%bottom 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed

2.8/10

Did its newest year beat what its own record pointed to?

bottom 28% of 9 in its family for expectations against reality.

weight 22% of this tense · 28th percentile among 9 sector filers · read for its shareholders

From the record

Wpp Plc's newest year against its own record: revenue of GBP 14 billion in fiscal 2025 came in 9.1% below the GBP 15 billion its prior three years' pace pointed to (bottom 6% of its family); net income of GBP 172 million against a prior three-year average of GBP 534 million (bottom 39%); a net margin of -1.3% against 3.7% before (bottom 39%) (its annual reports).

What it rests on

revenue against the prior three years' pace-9.1%bottom 6% of its family
net income against the prior three years' average-132%bottom 39% of its family
net margin against its prior average-4.9 pointsbottom 39% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton WPP · research, not advice