Company Analysis

AppFolio, Inc. (APPF)

Nasdaq: APPF · Services-Prepackaged Software · Santa Barbara, CA · filing with the SEC since 2008
Grade6.5
◀ Past 6.9● Present 6.9▶ Future 5.9

The grade of AppFolio, Inc.

Nine metrics read from its own filings, by tense
Headline grade
6.5/10
◀ Past6.925% of the headline
● Present6.935% of the headline
▶ Future5.940% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

6.9/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
7.3/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 22% of this tense · 73rd percentile among 230 sector filers · read for itself

From the record

AppFolio, Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
7.4/10

What has it actually done, year after year?

+27.7% a year over 10 filed years; profitable in 8 of 10.

weight 45% of this tense · 74th percentile among 213 sector filers · read for its customers

From the record

AppFolio, Inc.'s 10 filed years say what it did: revenue went from $106 million in fiscal 2016 to $951 million in fiscal 2025, up 27.7% a year; it rose in 9 of 9 years; it never fell from a peak; net income was positive in 8 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span27.7%top 32% of its family
  • the share of years revenue rosetop 27% of its family
  • the share of filed years with a profittop 17% of its family
  • the deepest fall from a revenue peak0.0%top 27% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
6.0/10

How has it treated the people who own it?

Share count grew 1.2% a year. 30% of cash flow returned. Insiders: 45 sales, 0 purchases.

weight 33% of this tense · 59th percentile among 152 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, AppFolio, Inc.'s diluted share count grew about 1.2% a year, and dividends and buybacks returned about 30% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 45 sales (43 under scheduled 10b5-1 plans) and 0 purchases of their own stock on the open market in the year to 2026-11-12 (their Form 4 filings).

What it rests on

  • the share count over the yearstop 35% of its family
  • cash returned against operating cash flowtop 46% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

6.9/1035% of the headline grade · 3 of 3 filed

Financial health

as filed
8.6/10

Is it financially healthy right now?

ROE 26%: 26¢ of profit per shareholder dollar. Leverage 21%: owes 21¢ per asset dollar.

weight 45% of this tense · 85th percentile among 217 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, AppFolio, Inc. earned about 26 cents of profit for every dollar of shareholders' money. Leverage: it owed about 21 cents per dollar of assets, and net share issuance: its share count shrank 1.2% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetstop 16% of its family
  • return on equitytop 12% of its family
  • the share count against the year beforetop 15% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
7.5/10

How strong is its position in its industry?

top 25% of 218 in its family; net margin 14.8%.

weight 33% of this tense · 75th percentile among 218 sector filers · read for its customers

From the record

AppFolio, Inc.'s standing among 218 graded names in its industry family: revenue of $951 million in fiscal 2025 ranks in the top 34% by size; a net margin of 14.8% ranks in the top 21%; revenue growth of 26.3% a year over the last 3 filed years ranks in the top 21% (its annual reports).

What it rests on

  • revenue against the family$951Mtop 34% of its family
  • net margin14.8%top 21% of its family
  • three-year revenue growth26.3%top 21% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
2.8/10

What are the people in charge doing?

bottom 28% of 139 in its family for leadership; chief executive since 2023.

weight 22% of this tense · 28th percentile among 139 sector filers · read for its shareholders

From the record

AppFolio, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Trigg, William Shane (Chief Executive Officer, as filed), filing under that title since 2023-03-03, 3.7 years (bottom 46% of its family); the 14 officers and directors filing in the last fifteen months have been on the record a median of 2.9 years (bottom 12%); 10 officer or director changes were reported on Form 8-K since 2023-11-13, against the 14 people in charge now (bottom 27%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge10 in three years among 14 peoplebottom 27% of its family
  • the median years the people in charge have filed2.9 yearsbottom 12% of its family
  • the chief executive's years on the record3.7 yearsbottom 46% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.9/1040% of the headline grade · 3 of 3 filed

Room to expand

as filed
6.0/10

How much room does it have to grow?

top 40% of 216 in its family for room to expand.

weight 22% of this tense · 60th percentile among 216 sector filers · read for itself

From the record

AppFolio, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $107 million against no long-term debt tagged leaves 15.5% of its assets as net cash, top 43% of its family; cash from operations less capital spending is 25.1% of revenue (top 23%); research spending of 20% of revenue (bottom 46%) (its annual report).

What it rests on

  • cash less debt against assets15.5%top 43% of its family
  • cash from operations less capital spending against revenue25.1%top 23% of its family
  • research spending against revenue20.0%bottom 46% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
6.0/10

What could actually drive growth from here?

top 41% of 213 in its family for growth drivers.

weight 45% of this tense · 59th percentile among 213 sector filers · read for its customers

From the record

AppFolio, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 26.3% a year over the last three filed years against 27.7% over all 10, slowing (top 37% of its family); the newest year grew 19.7% (top 31%); research spending grew 19.7% a year (top 19%); capital spending grew -21.6% a year (bottom 25%) (its annual reports). AppFolio, Inc. reported 3 product lines in fiscal 2025: Value Added Services at $722 million (76%), Subscription Services at $211 million (22%), Other Services at $18 million (2%); 3 of 3 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-1.4 points a yeartop 37% of its family
  • the newest year's revenue growth19.7%top 31% of its family
  • three-year growth of research spending19.7%top 19% of its family
  • three-year growth of capital spending-21.6%bottom 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
5.6/10

Did its newest year beat what its own record pointed to?

top 44% of 194 in its family for expectations against reality.

weight 33% of this tense · 56th percentile among 194 sector filers · read for its shareholders

From the record

AppFolio, Inc.'s newest year against its own record: revenue of $951 million in fiscal 2025 came in 7.7% below the $1.0 billion its prior three years' pace pointed to (bottom 21% of its family); net income of $141 million against a prior three-year average of $46 million (top 9%); a net margin of 14.8% against 3.9% before (top 44%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-7.7%bottom 21% of its family
  • net income against the prior three years' average+205%top 9% of its family
  • net margin against its prior average+10.9 pointstop 44% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton APPF · research, not advice