Company Analysis

AppFolio, Inc. (APPF)

Nasdaq: APPF · Services-Prepackaged Software · Santa Barbara, CA · filing with the SEC since 2008
Grade6.5
◀ Past 6.9● Present 6.9▶ Future 5.9

Who owns AppFolio, Inc.

As filed with the SEC
Holders of 5% or more
6
Maurice J Duca holds 21.2% of Class A Common Stock, par value $0.0001 per share, as its SCHEDULE 13D/A filed Aug 13, 2026 says.
Directors and officers
15
report now, of 27 people on the record since 2015. Their holdings as a group are not read here.
Institutions as a whole
n/a
The record does not read the share held by managers that file Form 13F, so none is printed and no split of the rest is estimated. What it holds is the 6 named at left.
Holders of 5% or moreshare of the class, as filed
Maurice J Duca
SCHEDULE 13D/A · filed Aug 13, 2026 · Class A Common Stock, par value $0.0001 per share
21.2%
Klaus Schauser
SCHEDULE 13G/A · filed Nov 14, 2025 · Class A Common Stock, par value $0.0001
11.1%
Principal Global Investors
SCHEDULE 13G/A · filed Aug 5, 2026 · Class A Common Stock, $0.0001 par value · 5.1% in Feb 6, 2026
6.4%
Vanguard Portfolio Management
6.12%
Ashe Capital Management, LP
SCHEDULE 13G · filed Aug 14, 2025 · Class A common stock, par value $0.0001 per share · 4.7% in Feb 14, 2025
5.8%
Vanguard Capital Management
5.05%
The Vanguard Group
SCHEDULE 13G/A · filed Mar 26, 2026 · Common Stock · reported falling below 5%
under 5%
What APPF reports owning in othersstakes of 5% or more, and other ties
Other ties the annual report names
Second Nature Holdings, L.P
An investee · investee · invested in, named in the 10-K filed Feb 5, 2026
Move EZ, Inc. dba LiveEasy
A company bought · acquisition · Oct 2024 · owns, named in the 10-K filed Feb 5, 2026

5 subsidiaries in 2 countries, from the list filed with the 10-K filed Feb 5, 2026.

Insider tradesForm 4
45sales
0purchases
43sales on a scheduled plan
5people selling
$4.6Msold, in dollars
$0bought, in dollars
Open-market trades on Form 4 from Nov 12, 2025 to Nov 12, 2026. A scheduled plan is a selling program set in advance under SEC rule 10b5-1. The trades are listed as filed and do not feed the grade.
By calendar yearSoldBought
17181920212223242526
2026 runs to Nov 12, 2026. Dollars as filed, summed by the transaction date.
People who traded in the window6 of 47 on the roster
PersonRole as filedSalesSoldOn a planBuysBought
Duca Maurice J10% owner363$45.6M3630$0
Trigg William ShaneChief Executive Officer24$3.1M240$0
Eaton Timothy MathiasChief Financial Officer7$600,00060$0
Pickering EvanGeneral Counsel10$500,000100$0
Barat Elizabeth ErinChief People Officer1$300,00000$0
Rigler DonPrincipal Accounting Officer3$100,00030$0
SI Assistanton APPF · research, not advice