Company Analysis

Direct Digital Holdings, Inc. (DRCT)

OTC: DRCT · Services-Advertising · Houston, TX · filing with the SEC since 2021
Grade2.1
◀ Past 2.1● Present 2.5▶ Future 1.5
2 est.

Who owns Direct Digital Holdings, Inc.

As filed with the SEC
Holders of 5% or more
1
Smith, Keith holds 12.6% of Class A Common Stock, par value $0.001 per share, of the Issuer., as its SCHEDULE 13D/A filed Dec 19, 2025 says.
Directors and officers
9
report now, of 10 people on the record since 2022. Their holdings as a group are not read here.
Institutions as a whole
n/a
The record does not read the share held by managers that file Form 13F, so none is printed and no split of the rest is estimated. What it holds is the 1 named at left.
Holders of 5% or moreshare of the class, as filed
Smith, Keith
SCHEDULE 13D/A · filed Dec 19, 2025 · Class A Common Stock, par value $0.001 per share, of the Issuer. · 46.8% in Aug 12, 2025
12.6%
Continuation Capital, Inc.
SCHEDULE 13G · filed May 12, 2026 · Common Shares · reported falling below 5%, from 9.73% in Mar 9, 2026
under 5%
What DRCT reports owning in othersstakes of 5% or more, and other ties

4 subsidiaries in 1 country, from the list filed with the 10-K filed Mar 31, 2026.

Insider tradesForm 4
14sales
0purchases
1sales on a scheduled plan
5people selling
$100,000sold, in dollars
$0bought, in dollars
Open-market trades on Form 4 from Oct 21, 2025 to Oct 21, 2026. A scheduled plan is a selling program set in advance under SEC rule 10b5-1. The trades are listed as filed and do not feed the grade.
By calendar yearSoldBought
2223242526
2026 runs to Oct 21, 2026. Dollars as filed, summed by the transaction date.
People who traded in the window5 of 12 on the roster
PersonRole as filedSalesSoldOn a planBuysBought
Walker Mark DChairman and CEO5$100,00010$0
Smith W KeithPresident2$000$0
Cohen Richarddirector2$000$0
Leatherberry Antoinette Reneedirector2$000$0
Locke Mistelledirector3$000$0
SI Assistanton DRCT · research, not advice