Harley-Davidson, Inc. (HOG)
NYSE: HOG · Motorcycles, Bicycles & Parts · Milwaukee, WI · filing with the SEC since 1994
Grade5.9
◀ Past 6.3● Present 5.5▶ Future 6.0
Who owns Harley-Davidson, Inc.
As filed with the SECHolders of 5% or more
6
Blackrock, Inc. holds 9.4% of Common Stock, as its SCHEDULE 13G/A filed Apr 24, 2026 says.
Directors and officers
18
report now, of 49 people on the record since 2006. Their holdings as a group are not read here.
Institutions as a whole
n/a
The record does not read the share held by managers that file Form 13F, so none is printed and no split of the rest is estimated. What it holds is the 6 named at left.
Holders of 5% or moreshare of the class, as filed
Blackrock, Inc.
SCHEDULE 13G/A · filed Apr 24, 2026 · Common Stock
Donald Smith & Co., Inc.
SCHEDULE 13G · filed Aug 11, 2026 · Common · 9% in May 14, 2026
Dimensional Fund Advisors LP
SCHEDULE 13G · filed Jan 23, 2025 · Common Stock
Vanguard Portfolio Management
SCHEDULE 13G · filed Jul 31, 2026 · Common Stock
Vanguard Capital Management
SCHEDULE 13G · filed Apr 30, 2026 · Common Stock
American Century Investment Management, Inc.
SCHEDULE 13G · filed Aug 14, 2026 · Common Stock
Beutel, Goodman & Co Ltd.
SCHEDULE 13G/A · filed Feb 4, 2026 · Common Shares · reported falling below 5%
H Partners Management, LLC
SCHEDULE 13G/A · filed Nov 14, 2025 · Common Stock, $0.01 par value · reported falling below 5%, from 6.6% in Aug 14, 2025
Boston Partners
SCHEDULE 13G/A · filed Aug 11, 2025 · Common Stock · reported falling below 5%
Fmr LLC
SCHEDULE 13G/A · filed May 6, 2026 · COMMON STOCK · reported falling below 5%
The Vanguard Group
SCHEDULE 13G/A · filed Mar 27, 2026 · Common Stock · reported falling below 5%
What HOG reports owning in othersstakes of 5% or more, and other ties
Other ties the annual report names
HDFS Segment
An entity · legal entity · owns, named in the 10-K filed Feb 26, 2026
HDMC Segment
An entity · legal entity · owns, named in the 10-K filed Feb 26, 2026
69 subsidiaries in 25 countries, from the list filed with the 10-K filed Feb 26, 2026.
Insider tradesForm 4
10sales
6purchases
7sales on a scheduled plan
5people selling
$700,000sold, in dollars
$1.9Mbought, in dollars
Open-market trades on Form 4 from Nov 9, 2025 to Nov 9, 2026. A scheduled plan is a selling program set in advance under SEC rule 10b5-1. The trades are listed as filed and do not feed the grade.
By calendar yearSoldBought
2026 runs to Nov 9, 2026. Dollars as filed, summed by the transaction date.
People who traded in the window10 of 51 on the roster
| Person | Role as filed | Sales | Sold | On a plan | Buys | Bought |
|---|---|---|---|---|---|---|
| Mansfield Luke Christopher | Chief Commercial Officer | 1 | $300,000 | 0 | 0 | $0 |
| Root Jonathan R | CFO and CCO | 6 | $200,000 | 6 | 0 | $0 |
| Do Charles | Sr. Vice President, HDFSI | 1 | $100,000 | 0 | 0 | $0 |
| Farley Jr James D | director | 1 | $100,000 | 0 | 0 | $0 |
| Starrs Artie | President & CEO | 0 | $0 | 0 | 2 | $500,000 |
| Littleton Gayle | CLO, CCO, CAO & Corp Sec | 0 | $0 | 0 | 1 | $200,000 |
| Nova Daniel J | director | 0 | $0 | 0 | 1 | $1.0M |
| Flees Lori Ann | director | 0 | $0 | 0 | 1 | $100,000 |
| Masood Rafeh | director | 0 | $0 | 0 | 1 | $0 |
| Krause Paul J | Chief Legal Officer | 1 | $0 | 1 | 0 | $0 |