Company Analysis

Harley-Davidson, Inc. (HOG)

NYSE: HOG · Motorcycles, Bicycles & Parts · Milwaukee, WI · filing with the SEC since 1994
Grade5.9
◀ Past 6.3● Present 5.5▶ Future 6.0

Who runs Harley-Davidson, Inc.

Officers and directors as they report to the SEC on Forms 3, 4 and 5, named as filed
Chief executive, as filed
Starrs Artie
President & CEO. First filing Oct 2025, latest Nov 9, 2026, 2 filings in all.
Officers reporting now
10
of 18 people with a filing in the last fifteen months
Directors reporting now
8
49 people on the record since 2006
Officerssales are open-market, Nov 9, 2025 to Nov 9, 2026
NameTitle as filedFirst filingLatest filingSales, 12 months
Starrs ArtiePresident & CEOOct 2025Nov 9, 2026none
Root Jonathan RCFO and CCOJun 2020Oct 5, 20266 · $200,000
Littleton GayleCLO, CCO, CAO & Corp SecJul 2026Aug 13, 2026none
Krause Paul JChief Legal OfficerApr 2020May 13, 20261 · $0.00
Do CharlesSr. Vice President, HDFSIOct 2023Mar 16, 20261 · $100,000
Niketh BryanChief Operations OfficerApr 2020Feb 26, 2026none
Ryan Matthew AChief Marketing & Tech. Off.Jan 2026Feb 26, 2026none
Termaat ToriChief Human Resources OfficerJan 2022Feb 26, 2026none
Koval GlenSVP Motorcycle DevelopmentAug 2022Feb 26, 2026none
Mansfield Luke ChristopherChief Commercial OfficerNov 2018Nov 24, 20251 · $300,000
Directorssales are open-market, Nov 9, 2025 to Nov 9, 2026
NameRoleFirst filingLatest filingSales, 12 months
Nova Daniel JdirectorSep 2025Sep 28, 2026none
Alstead TroydirectorFeb 2017May 26, 2026none
Flees Lori AnndirectorMay 2025May 26, 2026none
Golston Allan C.directorFeb 2017May 26, 2026none
Masood RafehdirectorAug 2022May 26, 2026none
Reintjes Matthew JdirectorSep 2025May 26, 2026none
Sylvester MaryrosedirectorJul 2016May 26, 2026none
Farley Jr James DdirectorJun 2021May 18, 20261 · $100,000
Owners of more than 10% of a classsales are open-market, Nov 9, 2025 to Nov 9, 2026
NameRoleFirst filingLatest filingSales, 12 months
Beck Bryan AndrewotherJul 2025Apr 8, 2026none
Earlier names on the record32, newest filing first
Levinson Sara L · director · last filing May 2025Linebarger Norman Thomas · director · last filing May 2025Zeitz Jochen · officer · last filing Feb 2025Krishnan Jagdish · officer · last filing Feb 2025Kornetzke Mark R · other · last filing Feb 2025O'Sullivan Coyne Edel M. · officer · last filing Feb 2024Anderson R John · director · last filing May 2023Viney David · officer · last filing May 2023Goetter Gina M · officer · last filing Feb 2023Joshi Deepak Jugatram · officer · last filing Feb 2023Cave Michael J · director · last filing May 2022Dourdeville Jared D. · director · last filing Feb 2022Thomas James Darrell · officer · last filing Feb 2022Anding Julie M · officer · last filing Jun 2021Giuffre Amy · officer · last filing Feb 2021Hund Lawrence G · officer · last filing Feb 2021Olin John A · officer · last filing Nov 2020Niccol Brian R · director · last filing Jul 2020Levatich Matthew S · officer · last filing Feb 2020Kumbier Michelle · officer · last filing Feb 2020Jones Paul J · officer · last filing Jul 2019Malenshek Heather June · officer · last filing May 2019Grimmer Neil · officer · last filing May 2019Bischmann Joanne M · officer · last filing Feb 2019Rocker Tchernavia · officer · last filing Feb 2019Cox David Shawn · officer · last filing Feb 2019James Donald A · director · last filing Feb 2017Norling James A · director · last filing Feb 2017Cummings Sean · officer · last filing Feb 2017Miles George L Jr · director · last filing May 2016Beattie Richard I · director · last filing Apr 2016Calaway Tonit M · officer · last filing Apr 2016

A person is listed as reporting now after a filing in the last fifteen months. The record shows when someone last filed; it does not say why they stopped. Each name links to the filings on sec.gov.

SI Assistanton HOG · research, not advice