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MINISO Group Holding Limited (MNSO)

NYSE: MNSO · Retail-Variety Stores · Guangdong Province, CN · filing with the SEC since 2020
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Grade7.0
◀ Past 4.2● Present 7.1▶ Future 9.3
1 est.
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The grade of MINISO Group Holding Limited

Nine metrics read from its own filings, by tense
Headline grade
7.0/10
◀ Past4.225% of the headline
● Present7.145% of the headline
▶ Future9.330% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 8 read as filed from the record and 1 is an SI estimate, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

4.2/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
6.5/10

Has it survived what it has been through?

No warning events in its filings since 2020.

weight 45% of this tense · 65th percentile among 10 sector filers · read for itself

From the record

MINISO Group Holding Limited's filings since 2020 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
2.8/10

What has it actually done, year after year?

+11.4% a year over 6 filed years; profitable in 3 of 6.

weight 33% of this tense · 28th percentile among 10 sector filers · read for its customers

From the record

MINISO Group Holding Limited's 6 filed years say what it did: revenue went from CNY 9.4 billion in fiscal 2019 to CNY 17 billion in fiscal 2024, up 11.4% a year; it rose in 4 of 5 years; the deepest fall was 4% from fiscal 2019 to fiscal 2020; net income was positive in 3 of 6 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span11.4%top 25% of its family
  • the share of years revenue rosebottom 15% of its family
  • the share of filed years with a profitbottom 5% of its family
  • the deepest fall from a revenue peak4.4%bottom 15% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
1.5/10

How has it treated the people who own it?

Share count grew 3.3% a year. 21% of cash flow returned. Insiders: 0 sales, 7 purchases.

weight 22% of this tense · 15th percentile among 10 sector filers · read for its shareholders

From the record

Over the 4 fiscal years to 2024-12-31, MINISO Group Holding Limited's diluted share count grew about 3.3% a year, and dividends and buybacks returned about 21% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 0 sales and 7 purchases of their own stock on the open market in the year to 2026-09-30, buying about $14 million (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 5% of its family
  • cash returned against operating cash flowbottom 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

7.1/1045% of the headline grade · 2 of 3 filed, 1 estimated

Financial health

as filed
6.2/10

Is it financially healthy right now?

ROE 25%: 25¢ of profit per shareholder dollar. Leverage 43%: owes 43¢ per asset dollar.

weight 45% of this tense · 62nd percentile among 10 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2024-12-31, MINISO Group Holding Limited earned about 25 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 42 cents per dollar of everything the company owns. Leverage: it owed about 43 cents per dollar of assets (the filed statements).

What it rests on

  • what it owes per dollar of assetstop 15% of its family
  • return on equitytop 35% of its family
  • gross profit against assetsbottom 35% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
9.5/10

How strong is its position in its industry?

top 5% of 10 in its family; net margin 15.5%.

weight 33% of this tense · 95th percentile among 10 sector filers · read for its customers

From the record

MINISO Group Holding Limited's standing among 10 graded names in its industry family: revenue of CNY 17 billion in fiscal 2024 is not ranked by size, since the family reports in another currency; a net margin of 15.5% ranks in the top 5%; revenue growth of 19.6% a year over the last 3 filed years ranks in the top 5% (its annual reports).

What it rests on

  • net margin15.5%top 5% of its family
  • three-year revenue growth19.6%top 5% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

SI estimate
5.3/10

What are the people in charge doing?

SI estimate 5.3/10, confidence 20 of 100 (family median).

weight 22% of this tense · 50th percentile among 9 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate
It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 9 members with one.
What the record cannot read
It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge.
How it was reasoned
family median, 9 readings behind it.
Confidence
20 of 100
What would change it
Its next annual report on file with the inputs replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: MINISO Group Holding Limited's leadership is put at 5.3 of 10 with a confidence of 20 of 100, because it files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 9 members with one. Its next annual report on file with the inputs replaces this estimate with the filed reading.

▶ Future

What are they set up to do next?

9.3/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
9.5/10

How much room does it have to grow?

top 5% of 10 in its family for room to expand.

weight 22% of this tense · 95th percentile among 10 sector filers · read for itself

From the record

MINISO Group Holding Limited's room to grow, from the newest filed statements (fiscal 2024): cash of CNY 6.3 billion against debt of CNY 571 million leaves 31.8% of its assets as net cash, top 5% of its family; cash from operations less capital spending is 12.8% of revenue (top 5%); a gross margin of 44.9% (top 5%) (its annual report).

What it rests on

  • cash less debt against assets31.8%top 5% of its family
  • cash from operations less capital spending against revenue12.8%top 5% of its family
  • gross margin44.9%top 5% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
9.0/10

What could actually drive growth from here?

top 10% of 10 in its family for growth drivers.

weight 45% of this tense · 90th percentile among 10 sector filers · read for its customers

From the record

MINISO Group Holding Limited's growth drivers, from the filed years to fiscal 2024: revenue grew 19.6% a year over the last three filed years against 11.4% over all 6, speeding up (top 15% of its family); the newest year grew 29.8% (top 5%) (its annual reports). MINISO Group Holding Limited tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.

What it rests on

  • three-year growth against the whole span+8.3 points a yeartop 15% of its family
  • the newest year's revenue growth29.8%top 5% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
9.5/10

Did its newest year beat what its own record pointed to?

top 5% of 10 in its family for expectations against reality.

weight 33% of this tense · 95th percentile among 10 sector filers · read for its shareholders

From the record

MINISO Group Holding Limited's newest year against its own record: revenue of CNY 17 billion in fiscal 2024 came in 31.7% above the CNY 13 billion its prior three years' pace pointed to (top 5% of its family); net income of CNY 2.6 billion against a prior three-year average of CNY 331 million (top 5%); a net margin of 15.5% against 2% before (top 5%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace31.7%top 5% of its family
  • net income against the prior three years' averagefive times its prior average or moretop 5% of its family
  • net margin against its prior average+13.5 pointstop 5% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton MNSO · research, not advice