Company Analysis

NuSkin Enterprises, Inc. (NUS)

NYSE: NUS · Wholesale-Drugs, Proprietaries & Druggists' Sundries · Provo, UT · filing with the SEC since 1996
Grade6.1
◀ Past 6.2● Present 6.3▶ Future 5.6

The grade of NuSkin Enterprises, Inc.

Nine metrics read from its own filings, by tense
Headline grade
6.1/10
◀ Past6.225% of the headline
● Present6.345% of the headline
▶ Future5.630% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

6.2/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed
8.5/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 45% of this tense · 85th percentile among 10 sector filers · read for itself

From the record

NuSkin Enterprises, Inc.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
2.7/10

What has it actually done, year after year?

-4.3% a year over 10 filed years; profitable in 9 of 10.

weight 33% of this tense · 27th percentile among 8 sector filers · read for its customers

From the record

NuSkin Enterprises, Inc.'s 10 filed years say what it did: revenue went from $2.2 billion in fiscal 2016 to $1.5 billion in fiscal 2025, down 4.3% a year; it rose in 4 of 9 years; the deepest fall was 45% from fiscal 2021 to fiscal 2025; net income was positive in 9 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span-4.3%bottom 6% of its family
  • the share of years revenue rosebottom 13% of its family
  • the share of filed years with a profittop 31% of its family
  • the deepest fall from a revenue peak44.9%bottom 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
7.0/10

How has it treated the people who own it?

Share count shrank 0.1% a year. 43% of cash flow returned. Insiders: 3 sales, 1 purchases.

weight 22% of this tense · 70th percentile among 6 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, NuSkin Enterprises, Inc.'s diluted share count shrank about 0.1% a year, and dividends and buybacks returned about 43% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 3 sales (2 under scheduled 10b5-1 plans) and 1 purchase of their own stock on the open market in the year to 2026-09-30, buying about $53 thousand (their Form 4 filings).

What it rests on

  • the share count over the yearstop 35% of its family
  • cash returned against operating cash flowtop 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

6.3/1045% of the headline grade · 3 of 3 filed

Financial health

as filed
7.8/10

Is it financially healthy right now?

ROE 20%: 20¢ of profit per shareholder dollar. Leverage 43%: owes 43¢ per asset dollar.

weight 33% of this tense · 78th percentile among 10 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, NuSkin Enterprises, Inc. earned about 20 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 73 cents per dollar of everything the company owns. Leverage: it owed about 43 cents per dollar of assets, and net share issuance: its share count grew 1.3% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetstop 15% of its family
  • return on equitytop 25% of its family
  • gross profit against assetstop 15% of its family
  • the share count against the year beforetop 35% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.5/10

How strong is its position in its industry?

top 45% of 10 in its family; net margin 10.8%.

weight 45% of this tense · 55th percentile among 10 sector filers · read for its customers

From the record

NuSkin Enterprises, Inc.'s standing among 10 graded names in its industry family: revenue of $1.5 billion in fiscal 2025 ranks in the top 45% by size; a net margin of 10.8% ranks in the top 5%; revenue growth of -12.6% a year over the last 3 filed years ranks in the bottom 15% (its annual reports).

What it rests on

  • revenue against the family$1.49Btop 45% of its family
  • net margin10.8%top 5% of its family
  • three-year revenue growth-12.6%bottom 15% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
6.0/10

What are the people in charge doing?

top 40% of 9 in its family for leadership; chief executive since 2021.

weight 22% of this tense · 60th percentile among 9 sector filers · read for its shareholders

From the record

NuSkin Enterprises, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Napierski, Ryan S (President and CEO, as filed), filing under that title since 2021-09-01, 5.2 years (top 28% of its family); the 13 officers and directors filing in the last fifteen months have been on the record a median of 5.4 years (top 21%); 11 officer or director changes were reported on Form 8-K since 2023-11-13, against the 13 people in charge now (bottom 28%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge11 in three years among 13 peoplebottom 28% of its family
  • the median years the people in charge have filed5.4 yearstop 21% of its family
  • the chief executive's years on the record5.2 yearstop 28% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.6/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
7.0/10

How much room does it have to grow?

top 30% of 10 in its family for room to expand.

weight 33% of this tense · 70th percentile among 10 sector filers · read for itself

From the record

NuSkin Enterprises, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $239 million against debt of $204 million leaves 2.5% of its assets as net cash, top 15% of its family; cash from operations less capital spending is 3.1% of revenue (top 15%); a gross margin of 69.4% (top 15%); research spending of 0.7% of revenue (bottom 25%) (its annual report).

What it rests on

  • cash less debt against assets2.5%top 15% of its family
  • cash from operations less capital spending against revenue3.1%top 15% of its family
  • gross margin69.4%top 15% of its family
  • research spending against revenue0.7%bottom 25% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
3.0/10

What could actually drive growth from here?

bottom 30% of 8 in its family for growth drivers.

weight 33% of this tense · 30th percentile among 8 sector filers · read for its customers

From the record

NuSkin Enterprises, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew -12.6% a year over the last three filed years against -4.3% over all 10, slowing (bottom 31% of its family); the newest year grew -14.3% (bottom 6%); research spending grew -22.6% a year (bottom 38%); capital spending grew -16.6% a year (bottom 44%) (its annual reports). NuSkin Enterprises, Inc. reported 3 product lines in fiscal 2025: Wellness at $689 million (46%), Beauty at $568 million (38%), Other Product Lines at $228 million (15%); 0 of 3 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-8.3 points a yearbottom 31% of its family
  • the newest year's revenue growth-14.3%bottom 6% of its family
  • three-year growth of research spending-22.6%bottom 38% of its family
  • three-year growth of capital spending-16.6%bottom 44% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
6.9/10

Did its newest year beat what its own record pointed to?

top 31% of 7 in its family for expectations against reality.

weight 33% of this tense · 69th percentile among 7 sector filers · read for its shareholders

From the record

NuSkin Enterprises, Inc.'s newest year against its own record: revenue of $1.5 billion in fiscal 2025 came in 2.8% below the $1.5 billion its prior three years' pace pointed to (bottom 21% of its family); net income of $160 million against a prior three-year average of $11 million (top 7%); a net margin of 10.8% against -1.1% before (top 7%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-2.8%bottom 21% of its family
  • net income against the prior three years' averagefive times its prior average or moretop 7% of its family
  • net margin against its prior average+11.9 pointstop 7% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton NUS · research, not advice