Company Analysis

Sally Beauty Holdings, Inc. (SBH)

NYSE: SBH · Retail-Retail Stores, NEC · Plano, TX · filing with the SEC since 2006
Grade7.0
◀ Past 6.8● Present 7.5▶ Future 6.4

Who runs Sally Beauty Holdings, Inc.

Officers and directors as they report to the SEC on Forms 3, 4 and 5, named as filed
Chief executive, as filed
Paulonis Denise
President & CEO. First filing May 2018, latest Nov 9, 2026, 2 filings in all.
Officers reporting now
7
of 16 people with a filing in the last fifteen months
Directors reporting now
9
42 people on the record since 2006
Officerssales are open-market, Nov 12, 2025 to Nov 12, 2026
NameTitle as filedFirst filingLatest filingSales, 12 months
Goss John Howard JrSVP & President Sally BeautyNov 2020Nov 12, 20261 · $1.0M
Paulonis DenisePresident & CEOMay 2018Nov 9, 2026none
Spinks Mark GregoryPresident Beauty Systems GroupAug 2015Nov 9, 2026none
Lee AdrianneSVP & CFOMay 2026Nov 9, 2026none
Mcintosh KimGVP, CONTROLLER & CAOMar 2021Nov 9, 20261 · $100,000
Sherman Scott CSVP, CLO and CHROOct 2017Nov 9, 20261 · $200,000
Platz Marlo Michelle CormierFormer SVP & CFOApr 2020Jun 9, 20261 · $500,000
Directorssales are open-market, Nov 12, 2025 to Nov 12, 2026
NameRoleFirst filingLatest filingSales, 12 months
Cox Erin NealydirectorAug 2016Apr 22, 2026none
Bishop Rachel RothedirectorAug 2022Jan 26, 2026none
Boyer Jeffrey NdirectorAug 2022Jan 26, 2026none
Ferguson Diana SuedirectorFeb 2019Jan 26, 2026none
Flur Dorlisa KdirectorJan 2020Jan 26, 2026none
Head James MdirectorJan 2021Jan 26, 2026none
Molloy LawrencedirectorAug 2022Jan 26, 2026none
Perelman Debra GoldingdirectorJan 2025Jan 26, 2026none
Rangel Max R.directorJul 2025Jan 26, 2026none
Earlier names on the record26, newest filing first

A person is listed as reporting now after a filing in the last fifteen months. The record shows when someone last filed; it does not say why they stopped. Each name links to the filings on sec.gov.

SI Assistanton SBH · research, not advice