Vital Farms, Inc. (VITL)
Nasdaq: VITL · Food and Kindred Products · Austin, TX · filing with the SEC since 2013
Grade7.2
◀ Past 7.2● Present 7.4▶ Future 7.0
Who owns Vital Farms, Inc.
As filed with the SECHolders of 5% or more
3
Matthew O'Hayer holds 16.1% of Common Stock, $0.0001 Par Value, as its SCHEDULE 13G/A filed Nov 13, 2025 says.
Directors and officers
16
report now, of 21 people on the record since 2020. Their holdings as a group are not read here.
Institutions as a whole
n/a
The record does not read the share held by managers that file Form 13F, so none is printed and no split of the rest is estimated. What it holds is the 3 named at left.
Holders of 5% or moreshare of the class, as filed
Matthew O'Hayer
SCHEDULE 13G/A · filed Nov 13, 2025 · Common Stock, $0.0001 Par Value · 18.1% in Apr 4, 2025
Blackrock, Inc.
SCHEDULE 13G/A · filed Jul 8, 2026 · Common Stock · 12.1% in Jan 8, 2026
BlackRock Portfolio Management LLC
SCHEDULE 13G/A · filed Oct 27, 2026 · Common Stock · 5.2% in Jul 17, 2026
Wellington Management Group LLP
SCHEDULE 13G/A · filed Nov 12, 2025 · Common Stock · reported falling below 5%, from 5.6% in Feb 10, 2025
Wasatch Advisors LP
SCHEDULE 13G/A · filed Apr 23, 2026 · COM · reported falling below 5%, from 5.3% in Nov 12, 2025
Divisadero Street Capital Management, LP
SCHEDULE 13G/A · filed Feb 13, 2025 · Common Stock, par value $0.0001 per share · reported falling below 5%
Van Berkom & Associates Inc.
SCHEDULE 13G/A · filed Jun 1, 2026 · Common Shares · reported falling below 5%, from 5.4% in May 8, 2026
The Vanguard Group
SCHEDULE 13G/A · filed Mar 27, 2026 · Common Stock · reported falling below 5%, from 6.35% in Jan 30, 2026
What VITL reports owning in othersstakes of 5% or more, and other ties
1 subsidiary in 1 country, from the list filed with the 10-K filed Feb 26, 2026.
Insider tradesForm 4
12sales
17purchases
12sales on a scheduled plan
2people selling
$4.3Msold, in dollars
$800,000bought, in dollars
Open-market trades on Form 4 from Nov 10, 2025 to Nov 10, 2026. A scheduled plan is a selling program set in advance under SEC rule 10b5-1. The trades are listed as filed and do not feed the grade.
By calendar yearSoldBought
2026 runs to Nov 10, 2026. Dollars as filed, summed by the transaction date.
People who traded in the window14 of 22 on the roster
| Person | Role as filed | Sales | Sold | On a plan | Buys | Bought |
|---|---|---|---|---|---|---|
| Ohayer Matthew | EXECUTIVE CHAIRPERSON | 11 | $3.7M | 11 | 0 | $0 |
| Diez-Canseco Russell | Exec. Chair, President & CEO | 1 | $600,000 | 1 | 0 | $0 |
| Cyr William B. | director | 0 | $0 | 0 | 3 | $200,000 |
| Holland Joseph Michael | Chief Supply Chain Officer | 0 | $0 | 0 | 2 | $200,000 |
| Flanagan Glenda J | director | 0 | $0 | 0 | 2 | $100,000 |
| Kennedy Kelly J. | director | 0 | $0 | 0 | 2 | $0 |
| Pappas Peter Nicholas | CSO and President, Eggs | 0 | $0 | 0 | 1 | $0 |
| Van Hoven Reena Chauhan | Chief People Officer | 0 | $0 | 0 | 1 | $0 |
| Coon Stephanie | Chief Strategy Officer | 0 | $0 | 0 | 1 | $0 |
| Mckeon Kathryn | CMO and GM, Butter | 0 | $0 | 0 | 1 | $0 |
| Amoo-Gottfried Kofi Owusu | director | 0 | $0 | 0 | 1 | $0 |
| Khoury Karl | director | 0 | $0 | 0 | 1 | $100,000 |
| Post Denny Marie | director | 0 | $0 | 0 | 1 | $0 |
| Ruiz Gisel | director | 0 | $0 | 0 | 1 | $100,000 |