Vital Farms, Inc. (VITL)
Nasdaq: VITL · Food and Kindred Products · Austin, TX · filing with the SEC since 2013
Grade7.2
◀ Past 7.2● Present 7.4▶ Future 7.0
Who runs Vital Farms, Inc.
Officers and directors as they report to the SEC on Forms 3, 4 and 5, named as filedChief executive, as filed
Diez-Canseco Russell
Exec. Chair, President & CEO. First filing Jul 2020, latest May 19, 2026, 39 filings in all.
Officers reporting now
9
of 16 people with a filing in the last fifteen months
Directors reporting now
7
21 people on the record since 2020
Officerssales are open-market, Nov 10, 2025 to Nov 10, 2026
| Name | Title as filed | First filing | Latest filing | Sales, 12 months |
|---|---|---|---|---|
| Ohayer Matthew | EXECUTIVE CHAIRPERSON | Jul 2020 | Nov 10, 2026 | 11 · $3.7M |
| Van Hoven Reena Chauhan | Chief People Officer | Sep 2024 | Sep 18, 2026 | none |
| Holland Joseph Michael | Chief Supply Chain Officer | Sep 2024 | Sep 4, 2026 | none |
| Diez-Canseco Russell | Exec. Chair, President & CEO | Jul 2020 | May 19, 2026 | 1 · $600,000 |
| Wrede Thilo | Chief Financial Officer | Mar 2023 | May 19, 2026 | none |
| Coon Stephanie | Chief Strategy Officer | Feb 2022 | May 19, 2026 | none |
| Bal Joanne | CLO, Secy. & Head of Impact | Apr 2021 | May 19, 2026 | none |
| Pappas Peter Nicholas | CSO and President, Eggs | Oct 2020 | May 18, 2026 | none |
| Mckeon Kathryn | CMO and GM, Butter | Feb 2022 | May 18, 2026 | none |
Directorssales are open-market, Nov 10, 2025 to Nov 10, 2026
| Name | Role | First filing | Latest filing | Sales, 12 months |
|---|---|---|---|---|
| Amoo-Gottfried Kofi Owusu | director | Jan 2021 | Jun 12, 2026 | none |
| Cyr William B. | director | Jul 2025 | Jun 12, 2026 | none |
| Flanagan Glenda J | director | Jul 2020 | Jun 12, 2026 | none |
| Kennedy Kelly J. | director | Jul 2020 | Jun 12, 2026 | none |
| Khoury Karl | director | Jul 2020 | Jun 12, 2026 | none |
| Post Denny Marie | director | Jul 2020 | Jun 12, 2026 | none |
| Ruiz Gisel | director | Jul 2020 | Jun 12, 2026 | none |
Earlier names on the record6, newest filing first
A person is listed as reporting now after a filing in the last fifteen months. The record shows when someone last filed; it does not say why they stopped. Each name links to the filings on sec.gov.