Wix.com Ltd. (WIX)

Nasdaq: WIX · Services-Computer Programming, Data Processing, Etc. · Tel Aviv · filing with the SEC since 2013

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Grade6.3

◀ Past 7.2● Present 5.9▶ Future 6.2

1 est.

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The grade of Wix.com Ltd.

Nine metrics read from its own filings, by tense

Headline grade

6.3/10

◀ Past7.225% of the headline

● Present5.935% of the headline

▶ Future6.240% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 8 read as filed from the record and 1 is an SI estimate, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

7.2/1025% of the headline grade · 3 of 3 filed

Surviving crises

as filed

7.0/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 22% of this tense · 70th percentile among 79 sector filers · read for itself

From the record

Wix.com Ltd.'s filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed

6.8/10

What has it actually done, year after year?

+23.9% a year over 10 filed years; profitable in 3 of 10.

weight 45% of this tense · 68th percentile among 70 sector filers · read for its customers

From the record

Wix.com Ltd.'s 10 filed years say what it did: revenue went from $290 million in fiscal 2016 to $2.0 billion in fiscal 2025, up 23.9% a year; it rose in 9 of 9 years; it never fell from a peak; net income was positive in 3 of 10 of those years (its annual reports).

What it rests on

revenue growth over the filed span23.9%top 34% of its family
the share of years revenue rosetop 21% of its family
the share of filed years with a profittop 50% of its family
the deepest fall from a revenue peak0.0%top 21% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed

7.8/10

How has it treated the people who own it?

Share count shrank 0.2% a year. 88% of cash flow returned. Insiders: 15 sales, 8 purchases.

weight 33% of this tense · 78th percentile among 41 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Wix.com Ltd.'s diluted share count shrank about 0.2% a year, and dividends and buybacks returned about 88% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 15 sales (7 under scheduled 10b5-1 plans) and 8 purchases of their own stock on the open market in the year to 2026-09-30, buying about $186 thousand (their Form 4 filings).

What it rests on

the share count over the yearstop 33% of its family
cash returned against operating cash flowtop 12% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

5.9/1035% of the headline grade · 2 of 3 filed, 1 estimated

Financial health

as filed

5.7/10

Is it financially healthy right now?

Leverage 114%: owes 114¢ per asset dollar.

weight 45% of this tense · 57th percentile among 74 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Wix.com Ltd.'s shareholders' equity was below zero, so the profit on it is not read, and gross profitability: its products earned about 52 cents per dollar of everything the company owns. Leverage: it owed about 114 cents per dollar of assets, and net share issuance: its share count shrank 3.7% over the year (the filed statements).

What it rests on

what it owes per dollar of assetsbottom 6% of its family
gross profit against assetstop 18% of its family
the share count against the year beforetop 17% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed

6.7/10

How strong is its position in its industry?

top 33% of 73 in its family; net margin 2.5%.

weight 33% of this tense · 67th percentile among 73 sector filers · read for its customers

From the record

Wix.com Ltd.'s standing among 73 graded names in its industry family: revenue of $2.0 billion in fiscal 2025 ranks in the top 25% by size; a net margin of 2.5% ranks in the top 38%; revenue growth of 12.8% a year over the last 3 filed years ranks in the top 36% (its annual reports).

What it rests on

revenue against the family$1.99Btop 25% of its family
net margin2.5%top 38% of its family
three-year revenue growth12.8%top 36% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

SI estimate

5.0/10

What are the people in charge doing?

SI estimate 5.0/10, confidence 20 of 100 (family median).

weight 22% of this tense · 50th percentile among 42 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate: It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 42 members with one.
What the record cannot read: It files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge.
How it was reasoned: family median, 42 readings behind it.
Confidence: 20 of 100
What would change it: Its next annual report on file with the inputs replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: Wix.com Ltd.'s leadership is put at 5.0 of 10 with a confidence of 20 of 100, because it files no Form 8-K (a foreign issuer reports on Form 6-K), so officer and director changes cannot be read there; the record of its people begins on 2026-03-18 (a listing, a merger or a first filing under the rules) and its chief executive and most of the people in charge have filed since then, so the record shows a floor of 8 months and cannot see past it; a floor under five years is not read as years in charge, so the desk assumes the typical reading of its industry family, the median of 42 members with one. Its next annual report on file with the inputs replaces this estimate with the filed reading.

▶ Future

What are they set up to do next?

6.2/1040% of the headline grade · 3 of 3 filed

Room to expand

as filed

7.5/10

How much room does it have to grow?

top 25% of 71 in its family for room to expand.

weight 22% of this tense · 75th percentile among 71 sector filers · read for itself

From the record

Wix.com Ltd.'s room to grow, from the newest filed statements (fiscal 2025): cash of $311 million against no long-term debt tagged leaves 11.9% of its assets as net cash, top 34% of its family; cash from operations less capital spending is 29.2% of revenue (top 15%); a gross margin of 68.1% (top 37%); research spending of 32.4% of revenue (top 15%) (its annual report).

What it rests on

cash less debt against assets11.9%top 34% of its family
cash from operations less capital spending against revenue29.2%top 15% of its family
gross margin68.1%top 37% of its family
research spending against revenue32.4%top 15% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed

5.5/10

What could actually drive growth from here?

top 44% of 70 in its family for growth drivers.

weight 45% of this tense · 56th percentile among 70 sector filers · read for its customers

From the record

Wix.com Ltd.'s growth drivers, from the filed years to fiscal 2025: revenue grew 12.8% a year over the last three filed years against 23.9% over all 10, slowing (bottom 36% of its family); the newest year grew 13.2% (top 39%); research spending grew 10.2% a year (top 41%); capital spending grew 16.5% a year (top 35%) (its annual reports). Wix.com Ltd. reported 2 product lines in fiscal 2025: Creative Subscription at $1.4 billion (71%), Business Solutions at $583 million (29%); 2 of 2 grew against the year before (its annual report).

What it rests on

three-year growth against the whole span-11.1 points a yearbottom 36% of its family
the newest year's revenue growth13.2%top 39% of its family
three-year growth of research spending10.2%top 41% of its family
three-year growth of capital spending16.5%top 35% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed

6.3/10

Did its newest year beat what its own record pointed to?

top 37% of 65 in its family for expectations against reality.

weight 33% of this tense · 63rd percentile among 65 sector filers · read for its shareholders

From the record

Wix.com Ltd.'s newest year against its own record: revenue of $2.0 billion in fiscal 2025 came in 0.5% above the $2.0 billion its prior three years' pace pointed to (top 45% of its family); net income of $51 million against a prior three-year average of $84 million (top 24%); a net margin of 2.5% against -6.9% before (top 42%) (its annual reports).

What it rests on

revenue against the prior three years' pace0.5%top 45% of its family
net income against the prior three years' average+160%top 24% of its family
net margin against its prior average+9.4 pointstop 42% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton WIX · research, not advice