Company Analysis

Zebra Technologies Corporation (ZBRA)

Nasdaq: ZBRA · General Industrial Machinery & Equipment · Lincolnshire, IL · filing with the SEC since 1995
Grade5.5
◀ Past 5.5● Present 5.6▶ Future 5.4

The grade of Zebra Technologies Corporation

Nine metrics read from its own filings, by tense
Headline grade
5.5/10
◀ Past5.530% of the headline
● Present5.640% of the headline
▶ Future5.430% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

5.5/1030% of the headline grade · 3 of 3 filed

Surviving crises

as filed
6.1/10

Has it survived what it has been through?

No warning events in its filings since 2017.

weight 33% of this tense · 61st percentile among 9 sector filers · read for itself

From the record

Zebra Technologies Corporation's filings since 2017 show no warning events in the scan: no bankruptcy or receivership notice, no debt default notice, no exchange listing notice, no restatement warning, no auditor change, no material cyber incident and no late-report notice (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
4.7/10

What has it actually done, year after year?

+4.7% a year over 10 filed years; profitable in 9 of 10.

weight 45% of this tense · 47th percentile among 9 sector filers · read for its customers

From the record

Zebra Technologies Corporation's 10 filed years say what it did: revenue went from $3.6 billion in fiscal 2016 to $5.4 billion in fiscal 2025, up 4.7% a year; it rose in 7 of 9 years; the deepest fall was 21% from fiscal 2022 to fiscal 2023; net income was positive in 9 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span4.7%bottom 39% of its family
  • the share of years revenue rosetop 50% of its family
  • the share of filed years with a profittop 39% of its family
  • the deepest fall from a revenue peak20.7%bottom 39% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
6.1/10

How has it treated the people who own it?

Share count shrank 0.9% a year. 36% of cash flow returned. Insiders: 6 sales, 4 purchases.

weight 22% of this tense · 61st percentile among 9 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Zebra Technologies Corporation's diluted share count shrank about 0.9% a year, and dividends and buybacks returned about 36% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 6 sales and 4 purchases of their own stock on the open market in the year to 2026-11-05, buying about $387 thousand (their Form 4 filings).

What it rests on

  • the share count over the yearstop 28% of its family
  • cash returned against operating cash flowtop 50% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

5.6/1040% of the headline grade · 3 of 3 filed

Financial health

as filed
5.6/10

Is it financially healthy right now?

ROE 12%: 12¢ of profit per shareholder dollar. Leverage 58%: owes 58¢ per asset dollar.

weight 45% of this tense · 56th percentile among 9 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Zebra Technologies Corporation earned about 12 cents of profit for every dollar of shareholders' money, and gross profitability: its products earned about 30 cents per dollar of everything the company owns. Leverage: it owed about 58 cents per dollar of assets, and net share issuance: its share count shrank 1.3% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 28% of its family
  • return on equitytop 39% of its family
  • gross profit against assetstop 17% of its family
  • the share count against the year beforetop 50% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
5.0/10

How strong is its position in its industry?

top 50% of 9 in its family; net margin 7.8%.

weight 33% of this tense · 50th percentile among 9 sector filers · read for its customers

From the record

Zebra Technologies Corporation's standing among 9 graded names in its industry family: revenue of $5.4 billion in fiscal 2025 ranks in the top 28% by size; a net margin of 7.8% ranks in the top 28%; revenue growth of -2.3% a year over the last 3 filed years ranks in the bottom 6% (its annual reports).

What it rests on

  • revenue against the family$5.40Btop 28% of its family
  • net margin7.8%top 28% of its family
  • three-year revenue growth-2.3%bottom 6% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
6.4/10

What are the people in charge doing?

top 36% of 7 in its family for leadership; chief executive since 2023.

weight 22% of this tense · 64th percentile among 7 sector filers · read for its shareholders

From the record

Zebra Technologies Corporation's leadership, from its insiders' filings and its current reports: the chief executive on the record is Burns, Bill (Chief Executive Officer, as filed), filing under that title since 2023-03-03, 3.7 years (bottom 36% of its family); the 20 officers and directors filing in the last fifteen months have been on the record a median of 7.3 years (top 21%); 5 officer or director changes were reported on Form 8-K since 2023-11-13, against the 20 people in charge now (top 21%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge5 in three years among 20 peopletop 21% of its family
  • the median years the people in charge have filed7.3 yearstop 21% of its family
  • the chief executive's years on the record3.7 yearsbottom 36% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

5.4/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
6.4/10

How much room does it have to grow?

top 36% of 9 in its family for room to expand.

weight 45% of this tense · 64th percentile among 9 sector filers · read for itself

From the record

Zebra Technologies Corporation's room to grow, from the newest filed statements (fiscal 2025): cash of $125 million against debt of $2.4 billion leaves -26.3% of its assets as net cash, bottom 19% of its family; cash from operations less capital spending is 15.4% of revenue (top 50%); a gross margin of 48.1% (top 6%); research spending of 11% of revenue (top 7%) (its annual report).

What it rests on

  • cash less debt against assets-26.3%bottom 19% of its family
  • cash from operations less capital spending against revenue15.4%top 50% of its family
  • gross margin48.1%top 6% of its family
  • research spending against revenue11.0%top 7% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
4.3/10

What could actually drive growth from here?

bottom 43% of 9 in its family for growth drivers.

weight 33% of this tense · 43rd percentile among 9 sector filers · read for its customers

From the record

Zebra Technologies Corporation's growth drivers, from the filed years to fiscal 2025: revenue grew -2.3% a year over the last three filed years against 4.7% over all 10, slowing (bottom 17% of its family); the newest year grew 8.3% (top 28%); research spending grew 1.3% a year (bottom 31%); capital spending grew 4.7% a year (top 50%) (its annual reports). Zebra Technologies Corporation reported 2 lines of business in fiscal 2025: Connected Frontline at $3.0 billion (55%), Asset Visibility and Automation at $2.4 billion (45%); 2 of 2 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-7.0 points a yearbottom 17% of its family
  • the newest year's revenue growth8.3%top 28% of its family
  • three-year growth of research spending1.3%bottom 31% of its family
  • three-year growth of capital spending4.7%top 50% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
5.2/10

Did its newest year beat what its own record pointed to?

top 48% of 8 in its family for expectations against reality.

weight 22% of this tense · 52nd percentile among 8 sector filers · read for its shareholders

From the record

Zebra Technologies Corporation's newest year against its own record: revenue of $5.4 billion in fiscal 2025 came in 16.7% above the $4.6 billion its prior three years' pace pointed to (top 6% of its family); net income of $419 million against a prior three-year average of $429 million (bottom 31%); a net margin of 7.8% against 8.4% before (bottom 31%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace16.7%top 6% of its family
  • net income against the prior three years' average-2%bottom 31% of its family
  • net margin against its prior average-0.6 pointsbottom 31% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton ZBRA · research, not advice