All three tenses have at least two readings, so the archetype blend applies as printed.
Of the nine metrics, 8 read as filed from the record and 1 is an SI estimate, each with its reasoning, its confidence and what would change it on its card.
What did they actually do?
Has it survived what it has been through?
9 warning events since 2017; the latest 2025-08-15.
From the record
Fluent, Inc.'s filings since 2017 show 9 warning events of 2 kinds: a notice about its exchange listing (8-K item 3.01, 2 times, the latest 2023-10-17); a late-report notice (Form NT 10-K or NT 10-Q, 7 times, the latest 2025-08-15) (its current reports).
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What has it actually done, year after year?
-0.2% a year over 9 filed years; profitable in 1 of 9.
From the record
Fluent, Inc.'s 9 filed years say what it did: revenue went from $212 million in fiscal 2017 to $209 million in fiscal 2025, down 0.2% a year; it rose in 5 of 8 years; the deepest fall was 42% from fiscal 2022 to fiscal 2025; net income was positive in 1 of 9 of those years (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
How has it treated the people who own it?
SI estimate 5.0/10, confidence 35 of 100 (one part).
SI estimate Inferred, not read as filed
From the record
SI estimate, not a filed reading: Fluent, Inc.'s shareholder treatment is put at 5.0 of 10 with a confidence of 35 of 100, because read from one part only, the share count over the years, which ranks in the top 50% of 15 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income. A filing that carries the missing parts replaces this estimate with the filed reading.
What are they doing right now?
Is it financially healthy right now?
ROE -149%: lost 149¢ per shareholder dollar. Leverage 80%: owes 80¢ per asset dollar.
From the record
Return on equity: in the fiscal year ended 2025-12-31, Fluent, Inc. lost about 149 cents for every dollar of shareholders' money. Leverage: it owed about 80 cents per dollar of assets, and net share issuance: its share count grew 59.7% over the year (the filed statements).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
How strong is its position in its industry?
bottom 33% of 15 in its family; net margin -13%.
From the record
Fluent, Inc.'s standing among 15 graded names in its industry family: revenue of $209 million in fiscal 2025 ranks in the top 46% by size; a net margin of -13% ranks in the bottom 37%; revenue growth of -16.7% a year over the last 3 filed years ranks in the bottom 10% (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What are the people in charge doing?
top 38% of 7 in its family for leadership; chief executive since 2024.
From the record
Fluent, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Patrick, Donald Huntley (Chief Executive Officer, as filed), filing under that title since 2024-07-03, 2.4 years (bottom 44% of its family); the 10 officers and directors filing in the last fifteen months have been on the record a median of 8.6 years (top 25%); 4 officer or director changes were reported on Form 8-K since 2023-11-13, against the 10 people in charge now (top 32%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What are they set up to do next?
How much room does it have to grow?
bottom 33% of 15 in its family for room to expand.
From the record
Fluent, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $13 million against debt of $35 million leaves -24.3% of its assets as net cash, bottom 17% of its family; cash from operations less capital spending is -0.7% of revenue (bottom 43%); research spending of 5.7% of revenue (bottom 39%) (its annual report).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
What could actually drive growth from here?
bottom 32% of 14 in its family for growth drivers.
From the record
Fluent, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew -16.7% a year over the last three filed years against -0.2% over all 9, slowing (bottom 25% of its family); the newest year grew -18% (bottom 18%); research spending grew -13.3% a year (bottom 6%); capital spending grew 59.5% a year (top 23%) (its annual reports). Fluent, Inc. reported 5 product lines in fiscal 2025: Owned and Operated at $95 million (45%), Commerce Media Solutions at $82 million (39%), Call Solutions at $25 million (12%), and 2 more; 1 of 5 grew against the year before (its annual report).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
Did its newest year beat what its own record pointed to?
top 46% of 12 in its family for expectations against reality.
From the record
Fluent, Inc.'s newest year against its own record: revenue of $209 million in fiscal 2025 came in 2.4% below the $214 million its prior three years' pace pointed to (bottom 38% of its family); net income of $27 million against a prior three-year average of $72 million (top 37%); a net margin of -13% against -22.3% before (top 37%) (its annual reports).
What it rests on
A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.
The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made