Company Analysis

GoPro, Inc. (GPRO)

Nasdaq: GPRO · Photographic Equipment & Supplies · San Mateo, CA · filing with the SEC since 2010
Grade3.5
◀ Past 2.8● Present 3.5▶ Future 4.2
1 est.

The grade of GoPro, Inc.

Nine metrics read from its own filings, by tense
Headline grade
3.5/10
◀ Past2.830% of the headline
● Present3.540% of the headline
▶ Future4.230% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

Of the nine metrics, 8 read as filed from the record and 1 is an SI estimate, each with its reasoning, its confidence and what would change it on its card.

◀ Past

What did they actually do?

2.8/1030% of the headline grade · 2 of 3 filed, 1 estimated

Surviving crises

as filed
0.2/10

Has it survived what it has been through?

4 warning events since 2017; the latest 2026-11-10.

weight 33% of this tense · 2nd percentile among 24 sector filers · read for itself

From the record

GoPro, Inc.'s filings since 2017 show 4 warning events of 3 kinds: a notice about its exchange listing (8-K item 3.01, 2 times, the latest 2026-07-24); a warning not to rely on past financial statements (8-K item 4.02, the latest 2026-10-16); a late-report notice (Form NT 10-K or NT 10-Q, the latest 2026-11-10) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
1.5/10

What has it actually done, year after year?

-6.4% a year over 10 filed years; profitable in 2 of 10.

weight 45% of this tense · 15th percentile among 23 sector filers · read for its customers

From the record

GoPro, Inc.'s 10 filed years say what it did: revenue went from $1.2 billion in fiscal 2016 to $652 million in fiscal 2025, down 6.4% a year; it rose in 2 of 9 years; the deepest fall was 45% from fiscal 2019 to fiscal 2025; net income was positive in 2 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span-6.4%bottom 15% of its family
  • the share of years revenue rosebottom 11% of its family
  • the share of filed years with a profitbottom 22% of its family
  • the deepest fall from a revenue peak45.5%bottom 11% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

SI estimate
9.4/10

How has it treated the people who own it?

SI estimate 9.4/10, confidence 35 of 100 (one part).

weight 22% of this tense · 94th percentile among 24 sector filers · read for its shareholders

SI estimate Inferred, not read as filed

Why it is an estimate
Read from one part only, the share count over the years, which ranks in the top 6% of 24 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
What the record cannot read
Fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income.
How it was reasoned
one part: the share count over the years, the one part on file, ranked among 24 in its family.
Confidence
35 of 100
What would change it
A filing that carries the missing parts replaces this estimate with the filed reading.

From the record

SI estimate, not a filed reading: GoPro, Inc.'s shareholder treatment is put at 9.4 of 10 with a confidence of 35 of 100, because read from one part only, the share count over the years, which ranks in the top 6% of 24 in its family; fewer than two of the parts can be read: the share count over the years, and the cash returned against a positive operating cash flow or net income. A filing that carries the missing parts replaces this estimate with the filed reading.

● Present

What are they doing right now?

3.5/1040% of the headline grade · 3 of 3 filed

Financial health

as filed
3.1/10

Is it financially healthy right now?

ROE -120%: lost 120¢ per shareholder dollar. Leverage 82%: owes 82¢ per asset dollar.

weight 45% of this tense · 31st percentile among 24 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, GoPro, Inc. lost about 120 cents for every dollar of shareholders' money, and gross profitability: its products earned about 51 cents per dollar of everything the company owns. Leverage: it owed about 82 cents per dollar of assets, and net share issuance: its share count grew 3.6% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 6% of its family
  • return on equitybottom 2% of its family
  • gross profit against assetstop 12% of its family
  • the share count against the year beforebottom 27% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
2.2/10

How strong is its position in its industry?

bottom 22% of 23 in its family; net margin -14.2%.

weight 33% of this tense · 22nd percentile among 23 sector filers · read for its customers

From the record

GoPro, Inc.'s standing among 23 graded names in its industry family: revenue of $652 million in fiscal 2025 ranks in the bottom 43% by size; a net margin of -14.2% ranks in the bottom 20%; revenue growth of -15.9% a year over the last 3 filed years ranks in the bottom 2% (its annual reports).

What it rests on

  • revenue against the family$652Mbottom 43% of its family
  • net margin-14.2%bottom 20% of its family
  • three-year revenue growth-15.9%bottom 2% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
6.5/10

What are the people in charge doing?

top 35% of 18 in its family for leadership; chief executive since 2014.

weight 22% of this tense · 65th percentile among 18 sector filers · read for its shareholders

From the record

GoPro, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Woodman, Nicholas (CEO, Chairman of the Board, as filed), filing under that title since 2014-06-25, 12.4 years (top 21% of its family); the 13 officers and directors filing in the last fifteen months have been on the record a median of 5.1 years (bottom 44%); 5 officer or director changes were reported on Form 8-K since 2023-11-13, against the 13 people in charge now (top 29%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge5 in three years among 13 peopletop 29% of its family
  • the median years the people in charge have filed5.1 yearsbottom 44% of its family
  • the chief executive's years on the record12.4 yearstop 21% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

4.2/1030% of the headline grade · 3 of 3 filed

Room to expand

as filed
5.1/10

How much room does it have to grow?

top 49% of 23 in its family for room to expand.

weight 45% of this tense · 51st percentile among 23 sector filers · read for itself

From the record

GoPro, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $50 million against debt of $37 million leaves 3% of its assets as net cash, top 45% of its family; cash from operations less capital spending is -3.7% of revenue (bottom 30%); a gross margin of 33.6% (bottom 33%); research spending of 19.5% of revenue (top 12%) (its annual report).

What it rests on

  • cash less debt against assets3.0%top 45% of its family
  • cash from operations less capital spending against revenue-3.7%bottom 30% of its family
  • gross margin33.6%bottom 33% of its family
  • research spending against revenue19.5%top 12% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
2.7/10

What could actually drive growth from here?

bottom 27% of 23 in its family for growth drivers.

weight 33% of this tense · 27th percentile among 23 sector filers · read for its customers

From the record

GoPro, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew -15.9% a year over the last three filed years against -6.4% over all 10, slowing (bottom 15% of its family); the newest year grew -18.7% (bottom 7%); research spending grew -3.2% a year (bottom 39%); capital spending grew -0.8% a year (bottom 46%) (its annual reports). GoPro, Inc. reported 2 product lines in fiscal 2025: Hardware at $545 million (84%), Subscription and Services at $106 million (16%); 0 of 2 grew against the year before (its annual report).

What it rests on

  • three-year growth against the whole span-9.4 points a yearbottom 15% of its family
  • the newest year's revenue growth-18.7%bottom 7% of its family
  • three-year growth of research spending-3.2%bottom 39% of its family
  • three-year growth of capital spending-0.8%bottom 46% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
4.6/10

Did its newest year beat what its own record pointed to?

bottom 46% of 22 in its family for expectations against reality.

weight 22% of this tense · 46th percentile among 22 sector filers · read for its shareholders

From the record

GoPro, Inc.'s newest year against its own record: revenue of $652 million in fiscal 2025 came in 5.1% below the $686 million its prior three years' pace pointed to (bottom 11% of its family); net income of $93 million against a prior three-year average of $152 million (top 39%); a net margin of -14.2% against -18.9% before (top 34%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-5.1%bottom 11% of its family
  • net income against the prior three years' average+39%top 39% of its family
  • net margin against its prior average+4.6 pointstop 34% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton GPRO · research, not advice