Company Analysis

GoPro, Inc. (GPRO)

Nasdaq: GPRO · Photographic Equipment & Supplies · San Mateo, CA · filing with the SEC since 2010
Grade3.5
◀ Past 2.8● Present 3.5▶ Future 4.2
1 est.

Who owns GoPro, Inc.

As filed with the SEC
Holders of 5% or more
3
Woodman Nicholas holds 20.3% of Class A Common Stock, par value $.0001 per share, as its SCHEDULE 13D filed Sep 9, 2026 says.
Directors and officers
13
report now, of 30 people on the record since 2014. Their holdings as a group are not read here.
Institutions as a whole
n/a
The record does not read the share held by managers that file Form 13F, so none is printed and no split of the rest is estimated. What it holds is the 3 named at left.
Holders of 5% or moreshare of the class, as filed
Woodman Nicholas
SCHEDULE 13D · filed Sep 9, 2026 · Class A Common Stock, par value $.0001 per share · 16.8% in Feb 4, 2025
20.3%
Fischbach Mark Edward
SCHEDULE 13G · filed Aug 20, 2026 · Class A Common Stock
8.5%
Blackrock, Inc.
SCHEDULE 13G · filed Jul 28, 2026 · Class A Stock · 2.1% in Jul 17, 2025
6.4%
The Vanguard Group
SCHEDULE 13G/A · filed Jan 30, 2026 · Common Stock · reported falling below 5%, from 5.05% in Oct 30, 2025
under 5%
Brumder William George
SCHEDULE 13G/A · filed Apr 21, 2026 · Class A common stock, par value $0.0001 · reported falling below 5%, from 9.7% in Aug 28, 2025
under 5%
What GPRO reports owning in othersstakes of 5% or more, and other ties

18 subsidiaries in 12 countries, from the list filed with the 10-K filed Mar 12, 2026.

Insider tradesForm 4
6sales
0purchases
6sales on a scheduled plan
2people selling
$200,000sold, in dollars
$0bought, in dollars
Open-market trades on Form 4 from Sep 30, 2025 to Sep 30, 2026. A scheduled plan is a selling program set in advance under SEC rule 10b5-1. The trades are listed as filed and do not feed the grade.
By calendar yearSoldBought
17181920212223242526
2026 runs to Sep 30, 2026. Dollars as filed, summed by the transaction date.
People who traded in the window2 of 32 on the roster
PersonRole as filedSalesSoldOn a planBuysBought
Mcgee BrianPresident and COO3$200,00030$0
Stephen Jason ChristopherSVP, General Counsel3$100,00030$0
SI Assistanton GPRO · research, not advice