Company Analysis

Baozun Inc. (BZUN)

Nasdaq: BZUN · Retail-Catalog & Mail-Order Houses · Shanghai, CN · filing with the SEC since 2014
Grade5.9
◀ Past 7.0● Present 5.5▶ Future 5.6
2 est.

The company now

Baozun Inc. is classed by the SEC under Retail-Catalog & Mail-Order Houses (industry code 5961), based in Shanghai, CN. In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of CNY 9.9 billion and a loss of CNY 242 million (its filed statements).

From its filings and filed figures; the desk's account of it is not written yet.

Where the revenue comes from

fiscal 2025, as filed

Revenue by product, fiscal 2025

ProductFiscal 2025Fiscal 2024Share of revenue
ServiceCN¥6.10BCN¥5.96B61.3%
ProductCN¥3.85BCN¥3.47B38.7%

As tagged in its annual report (Form 20-F, filed Apr 23, 2026 ↗), read from the SEC's financial statement data sets. The year before is the figure the record holds for the prior fiscal year.

The desk's written account of this company, its Past, Present and Future, is not on file yet.

How the company works

The desk has not read this company's annual report yet.

The record in brief

The desk has not written this company's report yet.

SI Assistanton BZUN · research, not advice