Baozun Inc. (BZUN)
Nasdaq: BZUN · Retail-Catalog & Mail-Order Houses · Shanghai, CN · filing with the SEC since 2014
Who runs Baozun Inc.
Officers and directors as they report to the SEC on Forms 3, 4 and 5, named as filedChief executive, as filed
Qiu Wenbin
Chief Executive Officer. First filing Mar 2026, latest Oct 23, 2026, 21 filings in all.
Officers reporting now
3
of 9 people with a filing in the last fifteen months
Directors reporting now
6
9 people on the record since 2026
Officerssales are open-market, Oct 23, 2025 to Oct 23, 2026
| Name | Title as filed | First filing | Latest filing | Sales, 12 months |
|---|---|---|---|---|
| Qiu Wenbin | Chief Executive Officer | Mar 2026 | Oct 23, 2026 | none |
| Wu Junhua | Chief Strategy Officer | Mar 2026 | Sep 17, 2026 | none |
| Zhu Yanjie | Chief Financial Officer | Mar 2026 | Mar 31, 2026 | none |
Directorssales are open-market, Oct 23, 2025 to Oct 23, 2026
| Name | Role | First filing | Latest filing | Sales, 12 months |
|---|---|---|---|---|
| Yu Bin Helen | director | Mar 2026 | Sep 1, 2026 | none |
| Ye Changqing | director | Mar 2026 | Jul 2, 2026 | none |
| Chan Yiu Pong | director | Mar 2026 | May 26, 2026 | none |
| Hsia Hsien-Chieng Steve | director | Mar 2026 | May 26, 2026 | none |
| Yu Bin | director | May 2026 | May 26, 2026 | none |
| Wang Jun (John) | director | Mar 2026 | Mar 23, 2026 | none |
A person is listed as reporting now after a filing in the last fifteen months. The record shows when someone last filed; it does not say why they stopped. Each name links to the filings on sec.gov.