Baozun Inc. (BZUN)

Nasdaq: BZUN · Retail-Catalog & Mail-Order Houses · Shanghai, CN · filing with the SEC since 2014

Grade5.9

◀ Past 7.0● Present 5.5▶ Future 5.6

Overview Business Financials Grade Forecast Sentiment Ownership People Filings Patents Chart

Income statement, as filed

In thousands of Chinese yuan (CNY), as filed; per-share figures in Chinese yuan; share counts. The fiscal year ends in December.

Income statement, by fiscal year, newest first
Fiscal year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016
Report filed	Apr 23, 2026	Apr 23, 2025	Apr 19, 2024	Apr 25, 2023	Apr 29, 2022	Apr 12, 2021	Apr 28, 2020	Apr 3, 2019	Apr 11, 2018	Apr 12, 2017
Revenue	9,945,483	9,422,229	8,812,013	8,400,631	9,396,256	8,851,563	7,278,192	5,393,037	4,148,808	3,390,275
Cost of revenue	2,576,012	2,473,804	2,409,110	2,255,950	3,276,571	3,326,243	2,774,342	2,034,852	1,917,467	1,921,856
Sales and marketing	3,847,237	3,380,724	2,829,016	2,674,358	2,549,842	2,130,667	1,815,642	1,338,970	910,843	658,819
General and administrative	751,627	719,157	855,914	371,470	525,802	224,045	215,660	154,845	116,554	88,274
Total operating expenses	·	·	·	·	·	·	·	5,037,264	3,892,476	3,300,209
Total costs and expenses	9,888,928	9,537,054	9,018,393	8,367,344	9,389,235	8,292,886	6,894,539	5,037,264	3,892,476	·
Operating income	56,555	-114,825	-206,380	33,287	7,021	558,677	383,653	355,773	256,332	90,066
Interest expense	44,572	38,987	41,344	56,917	56,847	66,124	61,316	13,058	4,252	0
Interest and investment income	58,556	68,752	82,113	45,816	62,943	41,373	42,614	8,017	13,350	11,869
Share of profit of equity-method investments	11,090	-24,658	6,253	-3,586	3,300	5,470	4,768	-996	-1,265	0
Other income (expense), net	·	·	·	·	·	·	·	·	·	12,189
Total non-operating income (expense)	-257,318	21,838^r	-10,646^r	613,595	·	·	·	·	·	·
Income before income taxes	-200,763	-92,987	-217,026	-580,308	-154,004	548,851	348,267	335,720	264,646	102,255
Income tax expense	9,907	20,739	12,003	26,480	55,259	127,787	71,144	64,953	54,251	16,831
Net income including non-controlling interests	-199,580	-138,384	-222,776	-610,374	-205,963	426,534	281,891	269,771	209,130	85,424
Net income to non-controlling interests	·	·	·	·	1,505	796	-187	59	264	-1,209
Net income	-242,100	-185,198	-278,422	-653,290	-219,830	425,992	·	·	·	·
Net income to common shareholders	-242,100	-185,198	-278,422	-653,290	-219,830	425,992	281,297	269,712	208,866	86,633
Earnings per share, basic	-1.40	-1.03	-1.56	-3.56	-1.02	2.27	1.62	1.59	1.29	0.58
Earnings per share, diluted	-1.40	-1.03	-1.56	-3.56	-1.02	2.23	1.57	1.50	1.19	0.53
Weighted average shares, basic	173,480,754	179,678,986	178,549,849	183,274,855	216,370,290	187,322,781	173,937,013	169,884,906	162,113,815	149,935,100
Weighted average shares, diluted	173,480,754	179,678,986	178,549,849	183,274,855	216,370,290	190,988,171	178,932,010	179,327,029	176,115,049	163,926,674

As filed with the SEC, each figure from the newest report that carries it, and linked to it. Nothing here is computed.A dot is a line not tagged for that period. ^r restated by the company in a later report; ^b a share figure put on the newest basis or filed in the wrong unit. Hover a figure for its filing and note.

What each line is, and the XBRL concept behind it

Revenue what customers paid for what it sold

us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
us-gaap:Revenues
us-gaap:SalesRevenueNet

Cost of revenue what it cost to make or buy what it sold

us-gaap:CostOfGoodsAndServicesSold
us-gaap:CostOfGoodsSold

Sales and marketing the cost of finding and serving customersus-gaap:SellingAndMarketingExpense

General and administrative the cost of running the company itselfus-gaap:GeneralAndAdministrativeExpense

Total operating expenses the running costs togetherus-gaap:OperatingExpenses

Total costs and expenses every operating cost, the cost of revenue includedus-gaap:CostsAndExpenses

Operating income profit from running the business, before interest and taxus-gaap:OperatingIncomeLoss

Interest expense what its borrowing cost

us-gaap:InterestExpenseNonoperating
us-gaap:InterestExpense

Interest and investment income what its cash and investments earnedus-gaap:InvestmentIncomeInterest

Share of profit of equity-method investments its share of companies it partly ownsus-gaap:IncomeLossFromEquityMethodInvestments

Other income (expense), net gains and costs outside the businessus-gaap:OtherNonoperatingIncomeExpense

Total non-operating income (expense) everything outside the business, togetherus-gaap:NonoperatingIncomeExpense

Income before income taxes profit before taxus-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments

Income tax expense tax charged on the period's profitus-gaap:IncomeTaxExpenseBenefit

Net income including non-controlling interests the whole group's profit, minority holders' share includedus-gaap:ProfitLoss

Net income to non-controlling interests the share that belongs to minority holdersus-gaap:NetIncomeLossAttributableToNoncontrollingInterest

Net income the profit or loss that belongs to the company's shareholdersus-gaap:NetIncomeLoss

Net income to common shareholders what is left for common shareholdersus-gaap:NetIncomeLossAvailableToCommonStockholdersBasic

Earnings per share, basic net income per share outstandingus-gaap:EarningsPerShareBasic

Earnings per share, diluted net income per share, counting every share that could be issuedus-gaap:EarningsPerShareDiluted

Weighted average shares, basic the average count of shares outstandingus-gaap:WeightedAverageNumberOfSharesOutstandingBasic

Weighted average shares, diluted the average count with every share that could be issuedus-gaap:WeightedAverageNumberOfDilutedSharesOutstanding

SI Assistanton BZUN · research, not advice