Baozun Inc. (BZUN)
Nasdaq: BZUN · Retail-Catalog & Mail-Order Houses · Shanghai, CN · filing with the SEC since 2014
Who owns Baozun Inc.
As filed with the SECHolders of 5% or more
1
Vincent Wenbin Qiu holds 7.7% of Class A ordinary shares, par value US$0.0001 per share, as its SCHEDULE 13G/A filed Feb 12, 2026 says.
Directors and officers
9
report now, of 9 people on the record since 2026. Their holdings as a group are not read here.
Institutions as a whole
n/a
The record does not read the share held by managers that file Form 13F, so none is printed and no split of the rest is estimated. What it holds is the 1 named at left.
Holders of 5% or moreshare of the class, as filed
Vincent Wenbin Qiu
SCHEDULE 13G/A · filed Feb 12, 2026 · Class A ordinary shares, par value US$0.0001 per share · 7.5% in Feb 12, 2025
What BZUN reports owning in othersstakes of 5% or more, and other ties
Other ties the annual report names
Beijing Pengtai Interactive Advertising Co Ltd
An investee · investee · invested in, named in the 20-F filed Apr 23, 2026
Fosun Fashion Group (Cayman) Limited
An investee · investee · invested in, named in the 20-F filed Apr 23, 2026
Hunter Gcsea Limited
An investee · investee · invested in, named in the 20-F filed Apr 23, 2026
iClick
An investee · investee · invested in, named in the 20-F filed Apr 23, 2026
Zhejiang Location Information Technology Co Ltd
A company bought · acquisition · Apr 2024 · owns, named in the 20-F filed Apr 23, 2026
Hangzhou Baichen Technology Co., Ltd.
A company bought · acquisition · Oct 2023 · owns, named in the 20-F filed Apr 23, 2026
Shanghai Mansen Brand Management Co., Ltd
A company bought · acquisition · Apr 2023 · owns, named in the 20-F filed Apr 23, 2026
14 subsidiaries in 3 countries, from the list filed with the 20-F filed Apr 19, 2024.
Insider tradesForm 4
0sales
52purchases
0sales on a scheduled plan
0people selling
$0sold, in dollars
$1.7Mbought, in dollars
Open-market trades on Form 4 from Oct 23, 2025 to Oct 23, 2026. A scheduled plan is a selling program set in advance under SEC rule 10b5-1. The trades are listed as filed and do not feed the grade.
By calendar yearSoldBought
2026 runs to Oct 23, 2026. Dollars as filed, summed by the transaction date.
People who traded in the window2 of 9 on the roster
| Person | Role as filed | Sales | Sold | On a plan | Buys | Bought |
|---|---|---|---|---|---|---|
| Qiu Wenbin | Chief Executive Officer | 0 | $0 | 0 | 39 | $1.0M |
| Wu Junhua | Chief Strategy Officer | 0 | $0 | 0 | 13 | $600,000 |