Prudential Financial, Inc. (PRU)
The company now
Prudential operates an insurance business, classed by the SEC under Life Insurance (industry code 6311). In fiscal 2025, the company's revenue came from the United States (61%), Japan (22%), and outside the United States and excluding Japan (17%). 3
From the record in brief, written by the desk, an AI model, from the company's record on Oct 22, 2026. Nothing here is advice.
Where the revenue comes from
fiscal 2025, as filedRevenue by region, fiscal 2025
| Region | Fiscal 2025 | Fiscal 2024 | Share of revenue |
|---|---|---|---|
| United States | $36.80B | $48.57B | 60.6% |
| Japan | $13.49B | $13.76B | 22.2% |
| Outside the United States and Excluding Japan | $10.49B | $8.08B | 17.3% |
As tagged in its annual report (Form 10-K, filed Feb 12, 2026 ↗), read from the SEC's financial statement data sets. The year before is the figure the record holds for the prior fiscal year.
The desk's written account of this company, its Past, Present and Future, is not on file yet.
How the company works
The desk has not read this company's annual report yet.
The record in brief
five sections from the recordBy the desk, an AI model (Claude Haiku 4.5), written from the company's record on Oct 22, 2026; nothing here is advice. Every sentence rests on the numbered source beside it, and a sentence the record did not support was cut before the report was kept.
A newer quarterly report (Form 10-Q, filed 2026-11-04) and current report (Form 8-K, filed 2026-11-03) is on file; this report was written before it, and the desk writes it again on request.
Past
Prudential's revenue moved from $59 billion in fiscal 2016 to $61 billion in fiscal 2025, growing at 0.4% a year over the ten filed years; it rose in 5 of 9 years, and the deepest fall was 24% from fiscal 2021 to fiscal 2023. Net income was positive in 8 of 10 of those years. Over the last three fiscal years to 2025, the diluted share count shrank about 1.7% a year, and dividends and buybacks returned about 41% of its operating cash flow. The net worth was $46.26 billion in fiscal 2016, nine filed years earlier, and has moved about 3.8% a year down since. The filings since 2017 show 2 warning events of material cybersecurity incidents, the latest 2024-02-21. 12
Present
In its latest annual figures on file, for the fiscal year ended 2025-12-31, Prudential reported revenue of $61 billion and a profit of $3.6 billion. In the fiscal year ended 2025-12-31, Prudential earned about 11 cents of profit for every dollar of shareholders' money; it owed about 96 cents per dollar of assets, and its share count shrank 1.6% over the year. Prudential's revenue of $61 billion in fiscal 2025 ranks in the top 10% by size among 18 graded names in its industry family; a net margin of 5.9% ranks in the top 47%; revenue growth of 2.2% a year over the last 3 filed years ranks in the bottom 36%. 31
The chief executive on the record is Sullivan, Andrew F, filing under that title since 2025-06-16, 1.3 years; the 21 officers and directors filing in the last fifteen months have been on the record a median of 3.8 years; 14 officer or director changes were reported on Form 8-K since 2023-10-21, against the 21 people in charge now. 1
Future
A quarterly report (Form 10-Q) for the quarter ending 2026-09-30 is due by 2026-11-09 under the SEC's rules; this is not a prediction of when it will file. An annual report (Form 10-K) for the fiscal year ending 2026-12-31 is due by 2027-03-01 under the SEC's rules. The filing says its revenue by geography in fiscal 2025 was United States 61%, Japan 22%, Outside the United States and Excluding Japan 17%. 43
Cash of $20 billion against debt of $19 billion leaves 0.1% of its assets as net cash, bottom 31% of its family; cash from operations less capital spending is 10.3% of revenue, bottom 34%. Revenue grew 2.2% a year over the last three filed years against 0.4% over all 10, speeding up; the newest year grew -13.7%, bottom 3%. 1
How the company operates
Prudential operates an insurance business, classed by the SEC under Life Insurance (industry code 6311). In fiscal 2025, the company's revenue came from the United States (61%), Japan (22%), and outside the United States and excluding Japan (17%). 3
New moves
On 2026-10-20, Prudential filed a Form 8-K with investor disclosure under Regulation FD and another event the company chose to report. On 2026-10-15, Prudential filed a Form 8-K with results released and investor disclosure under Regulation FD. On 2026-10-09, Prudential filed a Form 8-K with investor disclosure under Regulation FD. On 2026-10-08, Prudential filed a Form 8-K with investor disclosure under Regulation FD. 4
Sources
a number beside a sentence opens its entry in its own document's listThe record in brief 4 sources · written Oct 22, 2026
- PRU: the nine metricsthis site's record
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Track record (past, graded 4.1 of 10, weighs 22% of the past): Prudential Financial, Inc.'s 10 filed years say what it did: revenue went from $59 billion in fiscal 2016 to $61 billion in fiscal 2025, up 0.4% a year; it rose in 5 of 9 years; the deepest fall was 24% from fiscal 2021 to fiscal 2023; net income was positive in 8 of 10 of those years (its annual reports).
Shareholder treatment (past, graded 4.7 of 10, weighs 45% of the past): Over the 3 fiscal years to 2025-12-31, Prudential Financial, Inc.'s diluted share count shrank about 1.7% a year, and dividends and buybacks returned about 41% of its operating cash flow over 3 years (its filed statements).
Surviving crises (past, graded 1.7 of 10, weighs 33% of the past): Prudential Financial, Inc.'s filings since 2017 show 2 warning events: a material cybersecurity incident (8-K item 1.05, 2 times, the latest 2024-02-21) (its current reports). Finding: 2 warning events since 2017; the latest 2024-02-21.
Financial health (present, graded 4.4 of 10, weighs 45% of the present): Return on equity: in the fiscal year ended 2025-12-31, Prudential Financial, Inc. earned about 11 cents of profit for every dollar of shareholders' money. Leverage: it owed about 96 cents per dollar of assets, and net share issuance: its share count shrank 1.6% over the year (the filed statements).
Industry position (present, graded 6.0 of 10, weighs 33% of the present): Prudential Financial, Inc.'s standing among 18 graded names in its industry family: revenue of $61 billion in fiscal 2025 ranks in the top 10% by size; a net margin of 5.9% ranks in the top 47%; revenue growth of 2.2% a year over the last 3 filed years ranks in the bottom 36% (its annual reports).
Leadership (present, graded 1.7 of 10, weighs 22% of the present): Prudential Financial, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Sullivan, Andrew F (Chief Executive Officer, as filed), filing under that title since 2025-06-16, 1.3 years (bottom 19% of its family); the 21 officers and directors filing in the last fifteen months hav
Room to expand (future, graded 3.3 of 10, weighs 33% of the future): Prudential Financial, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $20 billion against debt of $19 billion leaves 0.1% of its assets as net cash, bottom 31% of its family; cash from operations less capital spending is 10.3% of revenue (bottom 34%) (its annual report).
Growth drivers (future, graded 3.1 of 10, weighs 33% of the future): Prudential Financial, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 2.2% a year over the last three filed years against 0.4% over all 10, speeding up (top 42% of its family); the newest year grew -13.7% (bottom 3%) (its annual reports).
- PRU: net worth, from the balance sheeta filing
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In fiscal 2016, 9 filed years earlier, the net worth was $46.26 billion, so it has moved about 3.8% a year down since.
- PRU: the company filethis site's record
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In its latest annual figures on file, for the fiscal year ended 2025-12-31, it reported revenue of $61 billion and a profit of $3.6 billion (its filed statements).
Where the revenue comes from, fiscal 2025, as tagged in its annual report (Form 10-K, filed 2026-02-12): by geography: United States 61%, Japan 22%, Outside the United States and Excluding Japan 17%.
Insurance business (prior from its industry code (SEC 6311, Life Insurance); the filing read can change it). Sector: Life Insurance (SIC 6311).
- PRU: the filing record, ten yearsa filing
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Deadline ahead: Quarterly report (Form 10-Q) for the quarter ending 2026-09-30 is due by 2026-11-09; large accelerated filers have 40 days after the quarter ends; quarter ends are taken to the month end. A deadline under the SEC's rules, not a prediction of when it will file.
Deadline ahead: Annual report (Form 10-K) for the fiscal year ending 2026-12-31 is due by 2027-03-01; large accelerated filers have 60 days after the fiscal year ends. A deadline under the SEC's rules, not a prediction of when it will file.
2026-10-20: Form 8-K, Current report (Investor disclosure (Regulation FD), item 7.01; Other event, item 8.01). The news lane: a disclosure to investors under Regulation FD. The news lane: another event the company chose to report.
Document: https://www.sec.gov/Archives/edgar/data/1137774/000119312526425703 2026-10-15: Form 8-K, Current report (Results released, item 2.02; Investor disclosure (Regulation FD), item 7.01). The results release on the overview and the calendar; the quarterly money story once the quarterly report lands. The news lane: a disclosure to investors under Regulation FD.
Document: https://www.sec.gov/Archives/edgar/data/1137774/000113777426000210 2026-10-09: Form 8-K, Current report (Investor disclosure (Regulation FD), item 7.01). The news lane: a disclosure to investors under Regulation FD.
Document: https://www.sec.gov/Archives/edgar/data/1137774/000119312526418407 2026-10-08: Form 8-K, Current report (Investor disclosure (Regulation FD), item 7.01). The news lane: a disclosure to investors under Regulation FD.