Company Analysis

Prudential Financial, Inc. (PRU)

NYSE: PRU · Life Insurance · Newark, NJ · filing with the SEC since 2001
Grade4.0
◀ Past 3.6● Present 4.4▶ Future 4.1

The grade of Prudential Financial, Inc.

Nine metrics read from its own filings, by tense
Headline grade
4.0/10
◀ Past3.640% of the headline
● Present4.435% of the headline
▶ Future4.125% of the headline

All three tenses have at least two readings, so the archetype blend applies as printed.

All nine metrics read as filed from the record.

◀ Past

What did they actually do?

3.6/1040% of the headline grade · 3 of 3 filed

Surviving crises

as filed
1.7/10

Has it survived what it has been through?

2 warning events since 2017; the latest 2024-02-21.

weight 33% of this tense · 17th percentile among 18 sector filers · read for itself

From the record

Prudential Financial, Inc.'s filings since 2017 show 2 warning events: a material cybersecurity incident (8-K item 1.05, 2 times, the latest 2024-02-21) (its current reports).

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Track record

as filed
4.1/10

What has it actually done, year after year?

+0.4% a year over 10 filed years; profitable in 8 of 10.

weight 22% of this tense · 41st percentile among 18 sector filers · read for its customers

From the record

Prudential Financial, Inc.'s 10 filed years say what it did: revenue went from $59 billion in fiscal 2016 to $61 billion in fiscal 2025, up 0.4% a year; it rose in 5 of 9 years; the deepest fall was 24% from fiscal 2021 to fiscal 2023; net income was positive in 8 of 10 of those years (its annual reports).

What it rests on

  • revenue growth over the filed span0.4%bottom 31% of its family
  • the share of years revenue rosebottom 31% of its family
  • the share of filed years with a profitbottom 44% of its family
  • the deepest fall from a revenue peak24.2%top 42% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Shareholder treatment

as filed
4.7/10

How has it treated the people who own it?

Share count shrank 1.7% a year. 41% of cash flow returned. Insiders: 13 sales, 3 purchases.

weight 45% of this tense · 47th percentile among 16 sector filers · read for its shareholders

From the record

Over the 3 fiscal years to 2025-12-31, Prudential Financial, Inc.'s diluted share count shrank about 1.7% a year, and dividends and buybacks returned about 41% of its operating cash flow over 3 years (its filed statements). Its officers and directors filed 13 sales and 3 purchases of their own stock on the open market in the year to 2026-11-10, buying about $169 thousand (their Form 4 filings).

What it rests on

  • the share count over the yearsbottom 32% of its family
  • cash returned against operating cash flowtop 38% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

● Present

What are they doing right now?

4.4/1035% of the headline grade · 3 of 3 filed

Financial health

as filed
4.4/10

Is it financially healthy right now?

ROE 11%: 11¢ of profit per shareholder dollar. Leverage 96%: owes 96¢ per asset dollar.

weight 45% of this tense · 44th percentile among 18 sector filers · read for itself

From the record

Return on equity: in the fiscal year ended 2025-12-31, Prudential Financial, Inc. earned about 11 cents of profit for every dollar of shareholders' money. Leverage: it owed about 96 cents per dollar of assets, and net share issuance: its share count shrank 1.6% over the year (the filed statements).

What it rests on

  • what it owes per dollar of assetsbottom 42% of its family
  • return on equitytop 36% of its family
  • the share count against the year beforebottom 26% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Industry position

as filed
6.0/10

How strong is its position in its industry?

top 40% of 18 in its family; net margin 5.9%.

weight 33% of this tense · 60th percentile among 18 sector filers · read for its customers

From the record

Prudential Financial, Inc.'s standing among 18 graded names in its industry family: revenue of $61 billion in fiscal 2025 ranks in the top 10% by size; a net margin of 5.9% ranks in the top 47%; revenue growth of 2.2% a year over the last 3 filed years ranks in the bottom 36% (its annual reports).

What it rests on

  • revenue against the family$60.77Btop 10% of its family
  • net margin5.9%top 47% of its family
  • three-year revenue growth2.2%bottom 36% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Leadership

as filed
2.0/10

What are the people in charge doing?

bottom 20% of 13 in its family for leadership; chief executive since 2025.

weight 22% of this tense · 20th percentile among 13 sector filers · read for its shareholders

From the record

Prudential Financial, Inc.'s leadership, from its insiders' filings and its current reports: the chief executive on the record is Sullivan, Andrew F (Chief Executive Officer, as filed), filing under that title since 2025-06-16, 1.4 years (bottom 27% of its family); the 21 officers and directors filing in the last fifteen months have been on the record a median of 3.8 years (bottom 21%); 14 officer or director changes were reported on Form 8-K since 2023-11-13, against the 21 people in charge now (bottom 12%; fewer changes for each person reads higher) (the Form 4 record, its Form 8-K reports). Years count from a person's first filing in the SEC's data sets, which begin in 2006, so each is a floor.

What it rests on

  • officer and director changes on Form 8-K, against the people in charge14 in three years among 21 peoplebottom 12% of its family
  • the median years the people in charge have filed3.8 yearsbottom 21% of its family
  • the chief executive's years on the record1.4 yearsbottom 27% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

▶ Future

What are they set up to do next?

4.1/1025% of the headline grade · 3 of 3 filed

Room to expand

as filed
3.3/10

How much room does it have to grow?

bottom 32% of 16 in its family for room to expand.

weight 33% of this tense · 32nd percentile among 16 sector filers · read for itself

From the record

Prudential Financial, Inc.'s room to grow, from the newest filed statements (fiscal 2025): cash of $20 billion against debt of $19 billion leaves 0.1% of its assets as net cash, bottom 31% of its family; cash from operations less capital spending is 10.3% of revenue (bottom 34%) (its annual report).

What it rests on

  • cash less debt against assets0.1%bottom 31% of its family
  • cash from operations less capital spending against revenue10.3%bottom 34% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Growth drivers

as filed
3.1/10

What could actually drive growth from here?

bottom 31% of 18 in its family for growth drivers.

weight 33% of this tense · 31st percentile among 18 sector filers · read for its customers

From the record

Prudential Financial, Inc.'s growth drivers, from the filed years to fiscal 2025: revenue grew 2.2% a year over the last three filed years against 0.4% over all 10, speeding up (top 42% of its family); the newest year grew -13.7% (bottom 3%) (its annual reports). Prudential Financial, Inc. tags no split of its revenue by line in the annual report on file, so growth by line cannot be read here; research and capital spending are on the trend.

What it rests on

  • three-year growth against the whole span+1.9 points a yeartop 42% of its family
  • the newest year's revenue growth-13.7%bottom 3% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

Expectations vs reality

as filed
6.0/10

Did its newest year beat what its own record pointed to?

top 40% of 18 in its family for expectations against reality.

weight 33% of this tense · 60th percentile among 18 sector filers · read for its shareholders

From the record

Prudential Financial, Inc.'s newest year against its own record: revenue of $61 billion in fiscal 2025 came in 22.4% below the $78 billion its prior three years' pace pointed to (bottom 14% of its family); net income of $3.6 billion against a prior three-year average of $1.2 billion (top 14%); a net margin of 5.9% against 1.9% before (top 19%) (its annual reports).

What it rests on

  • revenue against the prior three years' pace-22.4%bottom 14% of its family
  • net income against the prior three years' average+201%top 14% of its family
  • net margin against its prior average+4.0 pointstop 19% of its family

A production reading, recomputed from the filings on every data build, read from EDGAR Nov 13, 2026.

The grade is the company against its own industry, from its filings. It is not a view on the share price. How the grade is made

SI Assistanton PRU · research, not advice